SNA 2013

Connecting the Industry Across the SoutheastAugust 5-7 2013 Atlanta GeorgiaGeorgia International Convention Center

Bringing the Best of the Southeast Together... Plants, Products, People.Marketplace, Education and More... Be There!

SNA2013

Produced by

Sponsored by

SNA 2013 SpoNSorS

A special thank you to these generous sponsors for their support of SNA 2013!

We iNvite you to join thousands of industry professionals heading to Atlanta for this new regional event! SNA 2013, scheduled for August 5 - 7, 2013, at Atlanta’s Georgia International Convention Center (GICC), combines a new marketplace with the Southern Plant Conference, the SNA Research Conference, the SNA Annual Business Meeting, and the SNA State Officer’s Conference, to deliver one unparalleled event – all under one roof.

SNA 2013 will bring together the most forward-thinking leaders, researchers, growers, manufacturers, distributors, landscapers and retailers from across the southeast. It’s a unique opportunity to connect with other industry profession-als from across the region to share ideas, learn new techniques, address key industry issues, and locate new products.

SNA 2013 offers you unmatched networking, education and buying opportunities. Special Educational Sessions, designed specifically for growers, landscapers and retailers can help you set your business on a more profitable course by attending one (or all) of the educational sessions offered at SNA 2013. Full of takeaways, these sessions offer innovative ideas, and sound, practical advise for both personal and business growth and development. You’ll discover the latest plant varieties and industry trends, ways to increase profit, and solutions to some of your toughest issues. Educational Sessions approved for PLANET Landscape Industry Certified recertification and Georgia Certified Plant Professional CEUs. (See pages 4 and 5 for details. And, as an added bonus,SNA 2013 attendees are invited to participate in SNA Day @ AmericasMart. Shuttle service will be provided from the GICC to AmericasMart - courtesy of AmericasMart. (See details on page 5.) SNA 2013... See you there!

SNA2013

Connecting the Industry Across the Southeast

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DAteSMonday, August 5, 2013 – Thursday, August 8, 2013 (See Schedule for various SNA 2013 activities.)

veNueGeorgia International Convention Center (GICC)2000 Convention Center ConcourseAtlanta,GA 30337

(See page 9 for directions.)

SNA 2013 ScheDule SuNDAy, AuguSt 412:00pm - 5:00pm Exhibitor Setup GICC, Halls C & D

MoNDAy, AuguSt 58:00am - 5:00pm Exhibitor Setup GICC, Halls C & D8:00am - 5:00pm Registration Open GICC, Lobby8:00am - 5:00pm SNA Research Conference GICC, German Suite8:30am - 5:30pm Southern Plant Conference GICC, Spanish Suite9:00am - 4:30pm SNA Day @ AmericasMart (Shuttle Provided) AmericasMart*12:00pm - 1:00pm SNA Research Conference Luncheon GICC, Australian Suite

tueSDAy, AuguSt 6 7:30am - 5:00pm Registration Open GICC, Lobby8:00am - 5:00pm SNA Research Conference GICC, German Suite8:00am - 12:00pm GCLP and GCPP Exams GICC, Hall B9:00am - 11:00am Educational Tracks GICC, Spanish Suite9:00am - 5:00pm SNA 2013 Marketplace GICC, Halls C & D12:00pm - 1:30pm SNA Research Conference Awards Luncheon GICC, Australian Suite1:00pm - 5:00pm GCLP and GCPP Exams GICC, Hall B5:00pm - 6:30pm SNA 2013 Opening Day Reception GICC, Lobby6:30pm - 9:00pm SNA Past Presidents Club Dinner – By Invitation Only GICC, Swiss Suite 1

WeDNeSDAy, AuguSt 77:30am - 9:00am SNA Annual Business Meeting – All Members Welcome GICC, Australian Suite7:30am - 5:00pm Registration Open GICC, Lobby9:00am - 11:00am Educational Tracks GICC, Spanish Suite9:00am - 5:00pm SNA 2013 Marketplace GICC, Halls C & D5:00pm - 9:00pm Exhibitor Move -Out GICC, Halls C & D

thurSDAy, AuguSt 88:00am - 4:00pm SNA State Officer’s Conference – By Invitation Only GICC, Swiss Suite * All activities are at the Georgia International Convention Center (GICC) except SNA Day @ AmericasMart. Shuttle service provided to and from the Mart, courtesy of AmericasMart. Bus pick-up at GICC, Front Lobby Entrance outside Registration Area promptly at 9:00 am and returns at approximately 4:30 pm. For more details visit www.sna.org.

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Set your business on a more profitable course by attending one (or all) of the educational sessions offered at SNA 2013. Full of takeaways, these sessions offer innovative ideas, and sound, practical advise for both personal and business growth and development. You’ll discover the latest plant varieties and industry trends, ways to increase profit, and solutions to some of your toughest issues – while connecting with the top industry professionals from across the Southeast.

tueSDAy, AuguSt 69:00 am - 11:00 amGICC, Spanish Suite

Field-Tested Ways to Attract the Next Generation of New CustomersDr. Susan Hogan, Emory University, Atlanta, GA

As part of Today’s Garden Center’s 10% Project, market-ing expert Dr. Susan Hogan is working with Michigan State University’s Dr. Bridget Behe and editor Carol Miller to better understand how Gen X and Gen Y view gar-dening and what it will take to convert them into garden center customers. After their research revealed that young homeowners prefer shopping at mass merchants over garden centers, Dr. Hogan consulted with Atlanta-area independent garden centers on developing a marketing campaign that would appeal to homeowners under 45 years old. Dr. Hogan will report on not only what she and the research team learned, she and fellow research-er Carol Miller will moderate a discussion with the Atlan-ta retailers who tested the marketing campaigns. Miller will then moderate a live consultation between Dr. Hogan and attendees to create campaigns each participant can take back to his or her store.

Don’t miss this insightful session that may be the key to your future!

WeDNeSDAy, AuguSt 79:00 am - 11:00 amGICC, Spanish Suite

Profit RehabSteve Bailey, $eason2Buy, Carbondale, IL

If you are struggling to make a prof-it even after years of business or just want to realize more for your effort, bring your biggest issues to this unique workshop with garden center financial guru Steve Bailey. He has seen just about every financial situation over his years of helping garden centers improve Profits. In Profit Rehab, he will customize his advice to the specif-ic problems of the audience, and will get as specific in his recommendations as you will allow.

Bailey began his career working at a garden center while attaining a Bachelor’s Degree in Plant & Soil Science and a specialization in Business. With a total of 40 years in the garden center industry, 18 as a garden center owner, he currently serves as the Financial Analysis Consultant for The Garden Center Group. His focus is on Retail Margin Management, Inventory Control and Profitability. Putting his onsite consultations with garden centers in the U.S and Canada to good use, Steve devel-oped and recently launched the $eason2Buy™ Inventory Management and Budgeting System, an online tool for purchasing and inventory management guidance.

Find the answers to your biggest issues and set your busi-ness on a more profitable course with some Profit Rehab!

These Retail Sessions are presented by

and sponsored by

retAil SeSSioNS

Registration required for retail and landscape education sessions. $69 by July 15; $79 after July 15. Admittance to SNA 2013 Marketplace included. SNA Educational Sessions are approved for PLANET Landscape Industry Certified recertification at 1 CEU per hour of instruction attended. For more information on PLANET recertification, visit PLANET’s Recertifica-tion Center at LandcareNetwork.org.

SNA 2013 eDucAtioNAl SeSSioNS

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lANDScApe SeSSioNS

Carol Miller, EditorToday’s Garden CenterRetail Session Moderator

Today’s Garden Center Editor Carol Miller has a reputation as an advocate for the industry, most recently demonstrated by launching the 10% Project. Today’s Garden Center’s10% Project looks for ways it can help garden centers reach a profit of at least 10 percent. In 2012, it commissioned a university study to learn how price sensitive consumers are to plants, then recruited a mainstream visual merchandiser, who counts HMS Host and Victoria Secret among his clients, to makeover a plant yard to test how merchandising affects sales. In 2013 and 2014, the 10% Project has commissioned another university study, this time to learn how to lure the next generation of gardening customers into independent-ly owned garden centers.

Miller will moderate both retail sessions on Tuesday and Wednesday.

tueSDAy, AuguSt 69:00 am - 11:00 amGICC, Spanish Suite

What to Do with all that ‘NEW’?Lanie Riner, Thunderwood Farms, Woodbury, GA and Helen Phillips, Garden Solutions, LaGrange, GA

Horticulturist tag team Riner and Phillips will share their expertise of sorting through the vast array of new perennial mate-rial and incorporating the ‘winners’ into your designs. This is one session landscapers won’t want to miss!

2 Georgia Certified Plant Professional CEUs. 2 PLANET Landscape Industry CEUs.

This session is presented by

tueSDAy, AuguSt 68:00 am or 1:00 pmGICC, Hall B

Georgia Certified Landscape Professional and Georgia Certified Plant Professional Exams

You’re the best in the business... Prove it. Take the Geor-gia Certified Landscape Professional (Landscape Con-tractors) or Georgia Certified Plant Professional (Nurseries and Garden Center Employees) exams.Sponsored by UGA, GGIA, and UAC since 1978.

Two Sessions available 8 am or 1 pm. Program registration and materials available online at http://ugaurbanag.com/certification.

All registered participants must contact Tami Boyle at [email protected] to reserve your exam time.

MoNDAy, AuguSt 5SNA Day @ AmericasMart9:00 am - 4:30 pm

Retailers won’t want to miss this special opportunity to access AmericasMart during SNA Day @ AmericasMart! Your day will begin with a special presentation by retail expert Albert Maslia, AmericasMart Managing Director - Retail Services, a must for every buyer! You’ll become more productive and profitable with inside information to maximize your time at Market, and discover tips on how to shop more efficiently and how customer service can increase sales, while building good vendor relationships. The remainder of your day can be spent shopping the many exclusive showrooms at the Mart to enhance your current product lines and locate new sources. Shuttle service provided to and from the Mart, courtesy of Amer-icasMart. See page 3 for schedule. Purchase of an SNA 2013 Name Badge required for admittance. For more information, visit www.sna.org.

This program is presented by

and sponsored by

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The 12thSoutherN plANt coNfereNceMoNDAy, AuguSt 5, 2013 8:30 AM - 5:30 pMGeorgia International Convention Center, Spanish Suite2000 Convention Center Concourse, Atlanta, GA 30337

The 12th SoutherN plANt coNfereNce will be held in conjunction with SNA 2013. This conference provides the perfect platform for the grower, landscaper and retailer to come together for a glimpse at exciting new plants coming to market. This fast-paced session, filled with loads of takeaways, boasts the best and hottest new plant varieties coming to market in the next season, and provides a unique opportunity to discover new production techniques and a vast array of new plants, with focus on new and superior cultivars, the most resistant, prolific blooming, superior shape or habit, and the most interesting flower or foliage.

Don Shadow, Shadow Nursery, SNA Past President, and internationally recognized plantsman, has once again put together a stellar cast of speakers and will guide you on a quest to find new plants for your business. 8 hours of action-packed adventure with 15 plant enthuiasists, authors, botanical garden directors, professors, research geneticists, and world travelers – and special guest speaker, Takayuki Kobayashi from Kawaguchi City, Saitama, Japan. It’s a Who’s Who of Horticulture that will have any plant lover’s adreneline pumping as you witness their vast knowledge and insight on plants. Hold on to your hats during this extraordinary experience... There’s nothing quite like it!

Sponsored by Plant Development Services, Inc. and HIP Labels. Registration required. Continental breakfast, lunch and breaks provided. Registration $149 by July 15. $179 After July 15. Approved for PLANET Landscape Industry Certified recertification at 1 CEU per hour of instruction attended. For more information on PLANET recertification, visit PLANET’s Recertification Center at LandcareNetwork.org.

The 12th SOUTHERN PLANT CONFERENCE Speakers:

Dr. AllAn ArmitAgeUniversity of GeorgiaAthens, GAThe Trial Gardens at UGA

tony AventPlant Delights, Raleigh, NCTake a Walk on the Dark Side… New Developments in Shade Perennials

Dr. PAul CAPPielloYew Dell GardensCrestwood, KYPlant Collecting in Southeast Kentucky: a Treasure Trove of Plant Potential

Steve CAStorAniNorth Creek Nurseries Landenberg, PASuperb Perennial Selections for Southern Gardens

riCk CrowDerHawksridge Farms, Hickory, NCPromising New Plants

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Don’t miss this RARE opportunity as the brightest minds in horticulture come together to share their knowledge and insight on the best new plants for growers, landscapers and retailers. Visit www.sna.org for speaker bios topic descriptions and registration information.

Dr. miChAel DirrPlant Introductions, Inc. Bogart, GAThe Realities of Introducing New Plants in a Cluttered, Competitive, Combative Market Place

John elSleyGardens Alive, Greenwood, SCRecent and Overlooked Older Introductions of Outstanding Ornamental Merit

JoSePh hillenmeyer

Joseph Hillenmeyer Garden DesignLexington, KYPlants to Fulfill the Needs of a Garden Designer

John hoffmAnHoffman NurseryRougemont, NCLooking Ahead with Grasses & Sedges

Special GuesttAkAyuki kobAyAShiKobayashi Nursery, Ltd. Inc.Kawaguchi City, Saitama, JapanNew and Useful Plants from Japan with Potential in the USA

Dr. riChArD olSenU.S. National ArboretumBeltsville, MD25,000 taxa in 25 minutes: a whirlwind update of woody plant research at the U.S. National Arboretum

Dr. tom rAnneyNorth Carolina State University, Mills River, NCGenetic Reunions and Recombinations: Adventures in Plant Breeding

JAmeS owen reiChBonsai UnearthedMadison, TNThe Art of Bonsai

briAn uPChurChHighland Creek NurseryFletcher, NCFun New Woody Plants for the Modern Garden

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teD StePhenSNurseries CarolinianaNorth Augusta, SCPlants to Add New Facets to Southern Gardens

58th ANNuAl SNA reSeArch coNfereNceAuguSt 5 & 6, 20138:00 AM – 5:00 PMGeorGiA internAtionAl Convention Center, AustrAliAn suite

2000 Convention Center ConCourse

AtlAntA, GA 30337

The SNA Research Conference, which began in 1956, is held annually and is the country’s longest running woody ornamental research conference, and provides a forum for horticultural researchers to communicate relevant and recent research findings to the industry. Its origin cannot be traced to any one individual, but the roots were planted by several SNA board members that recognized the need to consolidate duplicate research programs throughout the region. From an informal effort of compiling papers gathered from several horticultural research centers and assembled and printed, this two-day Horticultural Research Conference is held annually and has become world-renowned for quality research.

Participants are the top horticultural research and educa-tional leaders from across the country. Hundreds of topics in thirteen categories are shared in presentations that run approximately seven minutes each. A printed agenda, available after July 1, and the conference format permits selection of research topics of special interest for those interested in attending. All industry members are invited to attend any and all sessions.

Research Categories Include:

Container Grown Plant ProductionEconomics and MarketingEngineering, Structures & Innovations EntomologyFloriculture Growth Regulators LandscapeField ProductionPathology Plant Breeding & EvaluationPropagationWater ManagementWeed Control

One unique feature of the conference is the Bryson L. James Student Research Competition, an opportunity for graduate and undergraduate students to present their latest research results, hone their communication skills and compete for cash awards. These students historically demonstrate strong academic and research ability and move forward in the industry to make outstanding contributions. The competition is named for Dr. Bryson L. James who served as director of research for the Southern Nursery Association, and served as coordinator of the conference and editor of the Annual Proceedings of the SNA Research Conference for nearly 50 years.

Research presented at the SNA Research Conference is published in the annual publication “SNA Research Conference Proceedings”. Proceedings from 1991 - 2012 are available on the SNA website (www.sna.org) with 2,872 titles comprised of 11,208 pages. Take a look... there’s lots of useful information!

No registration required to sit in on any or all presentations.

Sponsored by

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SNA ANNuAl BuSiNeSS MeetiNgAuguSt 7, 20137:30 am - 9:00 amGeorgia International Convention Center - Australian Suite2000 Convention Center ConcourseAtlanta, GA 30337

The SNA Annual Business Meeting, Awards Presentation & Express Breakfast, held in conjunction with SNA 2013, will be held on Wednesday, August 7, 2013 from 7:30 am to 9:00 am in the Australian Suite at the Georgia International Convention Center, 2000 Convention Concourse, Atlanta, GA 30337. General business is slated as well as election of officers for the 2013 - 2014 year, and SNA Awards presentations (Slater Wight Memorial Award, David E. Laird, Sr. Memorial Award, SNA Pinnacle Award, SNA Environmental Award, and SNA Honorary Member Awards.)

This is a great opportunity to hear what SNA has been doing over the past year and to catch up with old friends. All members are encouraged to attend. A complimentary breakfast, will be served during this meeting so you are asked to check off this event when you register to help us in our planning.

Sponsored by

MEMBER

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gettiNg there iS eASy... Georgia International Convention Center2000 Convention Center ConcourseAtlanta, GA 30337Tel 770.997.3566Fax 770.994.8559

Located just off I-85 and I-295 on Camp Creek Parkway, and adjacent to Hartsfield-Jackson Atlanta Internation-al Airport, just 10 minutes from downtown Atlanta, the Georgia International Convention Center is Georgia’s newest and second largest convention center featuring more than 400,000 SF of meeting space – all on one level. The ATL SkyTrain, a free light rail train linking the GICC to the airport and rental car center, offers attendees added convenience.

The ATL SkyTrain gives the GICC a convenience unique among convention centers: guests can land at the airport, take a free ride to the GICC, and be there in a matter of a few minutes. The GICC station is the first stop along the ATL SkyTrain. The second and final stop is the new airport Rental Car Center (RCC).

For driving directions visit www.gicc.com.

SNA 2013... see you there!

Connecting the Industry Across the Southeast

SNA 2013 Location

Atlanta Airport Marriott Gateway

Atlanta Airport Springhill Suites

Atlanta Airport Marriott

ATL SkyTrain – Airport Station

SNA 2013 hotelSSpecial room blocks are available at three great nearby Marriott hotels. Special rates are for August 5 - 7. Cutoff for all hotels is July 5. Online reservation links on the SNA website (www.sna.org) take you directly to the special page for making reservations for SNA 2013. Mention Southern Nursery Association when making phone reservations. The Atlanta Airport Marriott Gateway is adjacent to the convention center; the Atlanta Airport SpringHill Suites is a few steps across the street; the Atlanta Airport Marriott is 1.2 miles from the convention center. Make your reservations today!

Atlanta Airport Marriott Gateway - $1392020 Convention Center Concourse, Atlanta, GA 30337Telephone Reservations - 800.228.9290Adjacent to the GICC; Special Discounted $5 Self-Parking and $5 High-Speed Internet Access

Online reservation links can be found at www.sna.org.

Atlanta Airport SpringHill Suites - $129 2091 Convention Center Concourse, Atlanta, GA 30337Telephone Reservations - 888.287.9400Directly across the street from the GICC; Special Discounted $5 Self-Parking, Free High-Speed Internet Access, and Free Expanded Continental Breakfast

Atlanta Airport Marriott - $994711 Best Road, Atlanta, GA 30337Telephone Reservations - 800.228.92901.2 miles from the GICC; Free Self-Parking and $5 High-Speed Internet Access

Connecting the Industry Across the Southeast

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SNA 2013 Location

Atlanta Airport Marriott Gateway

Atlanta Airport Springhill Suites

Atlanta Airport Marriott

ATL SkyTrain – Airport Station

SNA2013

20 13 Connecting the IndustryAcross the SoutheastAugust 5-7 Atlanta GeorgiaGeorgia International Convention Center

First Name

Fax

CONTACT INFORMATIONLast Name

Company

Street Address

State ZIP CodeCity

Email

Phone

Fields marked with a are required. Pre-Registrations must be received by August 2, 2013.

SNA Membership Number

ADDITIONAL INFORMATION

Grower Research/Educator Other

Business Type (Please check all that apply)

Landscaper Golf Course

Retailer Government/Parks

Supplier Student

1 - 5Number of Employees (Please check the number of people you employed at this company)

6 - 10 11 - 15 16 - 20 21 - 50 50+

Educational Track - (includes Trade Show)

Southern Plant Conference - Monday (includes Trade Show) 149 $ 179 $

Trade Show Only - Tuesday and Wednesday 20 $ 30 $

Tuesday Landscape Retail 69 $ 79 $

Wednesday Retail 69 $ 79 $

$

$

$

$

$

Earlyby July 15

Lateafter July 15

Chargex

Total

SNA Day at AmericasMart (Shuttle Provided)

I will be attending the following (Registration Required)

Opening Day Reception SNA Business Meeting (Members Only)

REGISTRATION SELECTIONS

Register by one of these methods: Online:Fax: (256)852-6838 Mail: SNA

P.O. Box 3348Huntsville, AL 35810

www.sna.org

CANCELLATION POLICY: Cancellations must be received in writing by July 31. After July 31 registration fees are nonrefundable.You may substitute another person at any time by submitting written authorization.

Check (Payable to SNA) MasterCard VISA American Express Discover

Card Number Verification Code

Card Holder’s Name Expiration Date

Signature Billing ZIP

PAYMENT INFORMATION

CUSTOMER SERVICE: For assistance with your registration, please call (256)852-4490, fax (256)852-6838 or e-mail [email protected].

Register online at www.sna.org.

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