TOOLS FOR PULLING RANK++ Nearly every tool you’ll ever need. EVER MICHAEL KING DIRECTOR OF INBOUND MARKETING @ipullrank
SMX London - Tools for Pulling Rank
Oct 17, 2014
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TOOLS FOR PULLING RANK++
Nearly every tool you’ll ever need. EVER
MICHAEL KING
DIRECTOR OF INBOUND MARKETING
@ipullrank
@ipullrank
DOWNLOAD THIS DECK:
http://iacq.co/toolspullrank2
@ipullrank
DISCLAIMERS
I am a programmer I am an SEOmoz
Associate
@ipullrank
I AGREE WITH MATT CUTTS (for the 2nd time ever)
@ipullrank
YOU SHOULD BUILD YOUR OWN TOOLS
It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own
nuanced tools
JavaScript – Codeacademy.com Python – Udacity.com
@ipullrank
OH SEO GODS,
PLEASE TELL ME
WHAT MIKE KING
USES
iACQUIRE IS NOT A TOOL
Professional Off-Page SEO for the Enterprise
DIGITAL PR
IDENTIFY/ENGAGE TREND SETTER OUTLETS
MANAGED LINK DEVELOPMENT
NATURAL LINK INTEGRATION
TARGETED CONTENT MARKETING
DIGITAL ASSET DISTRIBUTION
LINK RECLAMATION
BACKLINK AUDIT AND OPTIMIZATION
@ipullrank
MIKE! WHAT
TOOLS DO
YOU USE FOR
ON-PAGE
ANALYSIS?
@ipullrank
SCREAMING FROG
Get it: http://www.screamingfrog.co.uk/seo-spider/
8 Alternative Ways to Use Screaming Frog for SEO
http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford)
@ipullrank
SCRAPER FOR CHROME
With a right-click I can scrape anything from a page and export it to a Google Doc. Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd
@ipullrank
HTTPFOX
I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/
@ipullrank
PAGE SPEED PLUGIN
Get actionable insights about issues with page speed.
Get it: http://code.google.com/speed/page-speed/download.html
@ipullrank
MIKE! WHAT
OTHER
KEYWORD
RESEARCH
TOOLS DO
YOU USE?
@ipullrank
YAHOO CLUES
Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance)
@ipullrank
KEYWORD EYE
Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name.
Get it: http://www.keywordeye.co.uk
@ipullrank
SOOVLE
Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com
Use it: http://www.soovle.com
@ipullrank
UBERSUGGEST
Keyword Research using Google Suggest with country and platform options.
Use it: http://ubersuggest.org
@ipullrank
SCRAPEBOX
A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to
light. Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/
@ipullrank
@SEOGADGET ADWORDS API EXCEL PLUGIN
Use this and you’ll never have to visit the Adwords Keyword Tool again.
Get it: https://seogadget.co.uk/google-adwords-plugin-excel/
@ipullrank
MIKE! HOW DO
YOU COME UP
WITH
CONTENT
IDEAS?
@ipullrank
GOFISH
I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now.
Get it: http://ipullrank.com/tools/gofish/
@ipullrank
@SEOGADGET GOOGLE DOCS TOOL
Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo)
@ipullrank
FACEBOOK RECOMMENDATION DEMO
Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to
see up to 20 top performers in social.
Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/
@ipullrank
MIKE! WHAT
TYPE OF MAGIC
CAN I DO RIGHT
IN A
SPREADSHEET?
@ipullrank
SEOTOOLS BY NIELS BOSMA
Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin.
Get it: http://nielsbosma.se/projects/seotools/download/
@ipullrank
IMPORTXML FOR GOOGLE DOCS
Scrape pages, use APIs, get analytics right in Google Docs
ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle)
The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/
(@davidsottimano)
@ipullrank
MIKE! HOW
CAN I GET
ACTIONABLE
INFO ON A
LINK
PROFILE?
@ipullrank
LINK RESEARCH TOOLS
LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat
your competition. Get it: http://www.linkresearchtools.com
@ipullrank
LINK DETECTIVE
This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc.
Get it: http://www.linkdetective.com
@ipullrank
MIKE! HOW CAN
I DO
COMPETITIVE
ANALYSIS
QUICKLY?
@ipullrank
SEARCHMETRICS ESSENTIALS
The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and
social for many sites
Get it: http://suite.searchmetrics.com/en/essentials
@ipullrank
MIKE! I HEAR
YOU DO
AWESOME
THINGS WITH
ANALYTICS…
@ipullrank
KEYWORD-LEVEL DEMOGRAPHICS
I probably should have patented this.
Read the Post: http://www.seomoz.org/blog/keyword-level-demographics
Get the Code: http://www.github.com/ipullrank/keyword-level-demographics
FB:Admin Search
Referrers
Keyword-Level
Demographics
@ipullrank
TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO
@TomAnthonySEO wrote some code for this.
Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics
Wordpress Plugin: http://www.springest.co.uk/social-analytics/
@ipullrank
GOOGLE ANALYTICS DEBUGGER
Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly.
Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna
@ipullrank
MIKE! YOU
ALWAYS TALK
ABOUT
PERSONAS,
HOW CAN I FIND
MY TARGET
AUDIENCE?
@ipullrank
FACEBOOK AD CREATOR
The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/
@ipullrank
FACEBOOK INSIGHTS
If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights
Age distribution
Male
Female
Country Gender
@ipullrank
DOUBLECLICK AD PLANNER
The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there Use it: www.google.com/adplanner/
@ipullrank
MIKE! HOW
CAN I GET
LINK BUILDING
QUICK HITS?
@ipullrank
LINK BUILDING GUIDES
I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides
@ipullrank
BRAND FANS
Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t
link. Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon)
@ipullrank
MIKE! WHERE
CAN I FIND DATA
FOR
INFOGRAPHICS?
@ipullrank
WORLD GOVERNMENT DATA
Data from Governments all around the world.
Use it: http://www.guardian.co.uk/world-government-data
@ipullrank
GOOGLE PUBLIC DATA
All types of data on all types of things from Google itself. Use it: http://www.google.com/publicdata/directory
@ipullrank
MIKE! HOW
CAN I
VISUALIZE
DATA?
@ipullrank
INFOGR.AM
Create beautiful charts without being a graphic designer.
Use it: http://infogr.am/
@ipullrank
DIPITY
Create interactive timelines from your data and images.
Use it: http://www.dipity.com/
@ipullrank
STORYBIRD
Create interactive books out of your data.
Use it: http://www.storybird.com
@ipullrank
MIKE! WHAT
OTHER LINK
DATA SOURCES
ARE THERE? @neyne: looked at them all
http://www.rankabove.com/news/seo-
research/backlink-data-provider-all/
@ipullrank
LINKDIAGNOSIS
http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon.
@ipullrank
BROKEN LINK INDEX
Shhh! This is a secret. We are launching the Broken Link Index in a few weeks. Sign up to find out when.
http://signup.brokenlinkindex.com
@ipullrank
MIKE! WHAT
BOOKMARKLETS
DO YOU USE? @tomcritchlow: Give
August 2011 its post back
http://www.seomoz.org/blog/
some-nifty-seo-
bookmarklets-to-make-you-
more-efficient
@ipullrank
OPEN GRAPH HELPER
I wrote this tool to help you check if your Open Graph Data is of optimal length.
Get it: http://ipullrank.com/open-graph-helper/
@ipullrank
WIRIFY
Turn any site into a wireframe so you can easily show your UX team where they went wrong.
Get it: http://www.wirify.com
@ipullrank
MIKE! WHAT DO
YOU USE FOR
RANKINGS?
@ipullrank
STAT
I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes
announcements: http://codex.getstat.com
Get it: http://www.getstat.com
@ipullrank
MIKE! WHAT
DO YOU
SUGGEST AS
LINK BUILDING
TOOLKIT?
@ipullrank
FOLLOWERWONK
Identify link prospects on twitter by searching the keywords in their user profiles. Use it: http://www.followerwonk.com
@ipullrank
OUTREACHR BULK DOMAIN CHECK TOOL
Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with
the domain name.
Use it: http://www.outreachr.com/bulk-domain-checker/
@ipullrank
KNOWEM
Most people use the same user name for all social media. Use KnowEm to do research on your link prospects.
Use it: http://www.knowem.com
@ipullrank
MENTIONMAPP
Find link prospects you would not have found through keyword searches based on who talks to your influencers
Use it: http://mentionmapp.com
@ipullrank
ONTOLO
Use Ontolo for automated link prospecting and to organize and track link campaigns.
Use it: http://www.ontolo.com
@ipullrank
IFTTT
Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets Use it: http://www.ifttt.com
@ipullrank
RAPPORTIVE
See all of user’s social profiles right from Gmail as you write to them.
Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin
@ipullrank
BOOMERANG
Schedule emails and automatic follow ups with this plugin for Gmail
Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll
@ipullrank
BUZZSTREAM
Track link, prospects, social progress all in one place.
Use it: http://www.buzzstream.com
@ipullrank
ZEMANTA
Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related
articles and images to bloggers as they write.
Use it: http://www.zemanta.com
@ipullrank
MIKE! I MANAGE
TOO MANY
BLOGS. GOT
ANYTHING THAT
CAN HELP?
@ipullrank
MANAGEWP
Backup, update, install plugins and themes for multiple Wordpress blogs all from one place. Get it: http://www.managewp.com
@ipullrank
MIKE! WHAT’S
THE MOST
IMPORTANT
TOOL YOU
USE?
@ipullrank
MY BRAIN
No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how
to make them work for you.
@ipullrank
MIKE! WHO
SHOULD I
FOLLOW ON
TWITTER TO
FIND OUT
MORE?
MICHAEL KING Director of Inbound Marketing
THANK YOU / Q&A
@iPullRank
www.iacquire.com
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