New York | March 19–23 Tools for Pulling Rank Nearly Every Tool You’ll Ever Need – EVER Michael King SEO Manager @ipullrank [email protected] Speaker Logo Here
Tools for Pulling Rank
Oct 17, 2014
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New York | March 19–23
Tools for Pulling Rank Nearly Every Tool You’ll Ever Need – EVER
Michael King SEO Manager @ipullrank [email protected]
Speaker Logo Here
New York | March 19–23, 2012 | #sesny
Download this Presentation 68 slides in 15 minutes. This will go fast!
http://www.slidesha.re/toolspullrank
New York | March 19–23, 2012 | #sesny
Disclaimers
I am a programmer
I am an SEOmoz Associate
New York | March 19–23, 2012 | #sesny
I Agree with Matt Cutts (for the 2nd time ever)
New York | March 19–23, 2012 | #sesny
You Should Build Your Own Tools
JavaScript – Codeacademy.com
Python – Udacity.com
It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own nuanced tools
New York | March 19–23, 2012 | #sesny
So You Want To Know What I Use?
I’m going to tell you everything I use besides the obvious SEOmoz & MajesticSEO stuff that you already know about
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
Screaming Frog
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Get it: http://www.screamingfrog.co.uk/seo-spider/ 8 Alternative Ways to Use Screaming Frog for SEO http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford)
New York | March 19–23, 2012 | #sesny
Scraper for Chrome
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With a right-click I can scrape anything from a page and export it to a Google Doc. Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd
New York | March 19–23, 2012 | #sesny
HTTPFox
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I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/
New York | March 19–23, 2012 | #sesny
Page Speed Plugin
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Get actionable insights about issues with page speed. Get it: http://code.google.com/speed/page-speed/download.html
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
Keyword Eye
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Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name. Get it: http://www.keywordeye.co.uk
New York | March 19–23, 2012 | #sesny
Soovle
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Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com Use it: http://www.soovle.com
New York | March 19–23, 2012 | #sesny
Ubersuggest
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Keyword Research using Google Suggest with country and platform options. Use it: http://ubersuggest.org
New York | March 19–23, 2012 | #sesny
ScrapeBox
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A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to light. Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/
New York | March 19–23, 2012 | #sesny
@SEOGadget Adwords API Excel Plugin
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Use this and you’ll never have to visit the Adwords Keyword Tool again. Get it: https://seogadget.co.uk/google-adwords-plugin-excel/
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
GoFish
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I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now. Get it: http://ipullrank.com/tools/gofish/
New York | March 19–23, 2012 | #sesny
@SEOGadget Google Docs Tool
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Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo)
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
SEOTools by Niels Bosma
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Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin. Get it: http://nielsbosma.se/projects/seotools/download/
New York | March 19–23, 2012 | #sesny
ImportXML for Google Docs
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Scrape pages, use APIs, get analytics right in Google Docs ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle) The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ (@davidsottimano)
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
Link Research Tools
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LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat your competition. Get it: http://www.linkresearchtools.com
New York | March 19–23, 2012 | #sesny
Link Detective
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This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc. Get it: http://www.linkdetective.com
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
Searchmetrics Essentials
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The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and social for many sites Get it: http://suite.searchmetrics.com/en/essentials
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
Keyword-Level Demographics
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I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics Get the Code: http://www.github.com/ipullrank/keyword-level-demographics
FB:Admin Search Referrers
Keyword-Level Demographics
New York | March 19–23, 2012 | #sesny
Track Social Networks Users Are Logged Into
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@TomAnthonySEO wrote some code for this. Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics Wordpress Plugin: http://www.springest.co.uk/social-analytics/
New York | March 19–23, 2012 | #sesny
Google Analytics Debugger
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Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly. Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
Facebook Ad Creator
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The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/
New York | March 19–23, 2012 | #sesny
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Male 64%
Female 36%
U.S 88%
Non-U.S 12%
Age distribution Male
Female
Country Gender
Facebook Insights
If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights
New York | March 19–23, 2012 | #sesny
Doubleclick Ad Planner
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The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there Use it: www.google.com/adplanner/
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
The SEER Method
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Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t link. Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon)
New York | March 19–23, 2012 | #sesny
¡@gfiorelli1 sabe!
New York | March 19–23, 2012 | #sesny
World Government Data
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Data from Governments all around the world. Use it: http://www.guardian.co.uk/world-government-data
New York | March 19–23, 2012 | #sesny
Google Public Data
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All types of data on all types of things from Google itself. Use it: http://www.google.com/publicdata/directory
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
Infogr.am
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Create beautiful charts without being a graphic designer. Use it: http://infogr.am/
New York | March 19–23, 2012 | #sesny
Dipity
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Create interactive timelines from your data and images. Use it: http://www.dipity.com/
New York | March 19–23, 2012 | #sesny
Storybird
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Create interactive books out of your data. Use it: http://www.storybird.com
New York | March 19–23, 2012 | #sesny
@neyne: looked at them all http://www.rankabove.com/news/seo-research/backlink-data-provider-all/
New York | March 19–23, 2012 | #sesny
Ahrefs
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http://www.ahrefs.com
New York | March 19–23, 2012 | #sesny
Blekko (/seo)
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http://www.blekko.com - use the /seo tag.
New York | March 19–23, 2012 | #sesny
LinkDiagnosis
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http://www.linkdiagnosis.com – watch this space. I’m working with these guys to add new features soon.
New York | March 19–23, 2012 | #sesny
@tomcritchlow: Give August 2011 its post back http://www.seomoz.org/blog/some-nifty-seo-bookmarklets-to-make-you-more-efficient
New York | March 19–23, 2012 | #sesny
Open Graph Helper
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I wrote this tool to help you check if your Open Graph Data is of optimal length. Get it: http://ipullrank.com/open-graph-helper/
New York | March 19–23, 2012 | #sesny
Wirify
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Turn any site into a wireframe so you can easily show your UX team where they went wrong. Get it: http://www.wirify.com
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
STAT
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I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes announcements: http://codex.getstat.com Get it: http://www.getstat.com
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
Followerwonk
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Identify link prospects on twitter by searching the keywords in their user profiles. Use it: http://www.followerwonk.com
New York | March 19–23, 2012 | #sesny
KnowEm
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Most people use the same user name for all social media. Use KnowEm to do research on your link prospects. Use it: http://www.knowem.com
New York | March 19–23, 2012 | #sesny
MentionMapp
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Find link prospects you would not have found through keyword searches based on who talks to your influencers Use it: http://mentionmapp.com
New York | March 19–23, 2012 | #sesny
Ontolo
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Use Ontolo for automated link prospecting and to organize and track link campaigns. Use it: http://www.ontolo.com
New York | March 19–23, 2012 | #sesny
Ifttt
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Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets Use it: http://www.ifttt.com
New York | March 19–23, 2012 | #sesny
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See all of user’s social profiles right from Gmail as you write to them. Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin
Rapportive
New York | March 19–23, 2012 | #sesny
Boomerang
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Schedule emails and automatic follow ups with this plugin for Gmail Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll
New York | March 19–23, 2012 | #sesny
Buzzstream
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Track link, prospects, social progress all in one place. Use it: http://www.buzzstream.com
New York | March 19–23, 2012 | #sesny
Zemanta
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Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related articles and images to bloggers as they write. Use it: http://www.zemanta.com
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
ManageWP
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Backup, update, install plugsin and themes for multiple Wordpress blogs all from one place. Get it: http://www.managewp.com
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
My Brain
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No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how to make them work for you.
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny
Michael King SEO Manager
@iPullRank
www.ipullrank.com
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