IEDP are an authority on leadership development and executive education providers. Our task was to let the right people know it. This project was focused on search engine optimisation and social media influence. We targeted high value keywords and grew the Twitter following through advertising. Case Study: Digital Campaign Client: IEDP OBJECTIVES • To raise awareness of the IEDP consulting service. • Increase views and engagements with the executive education providers advertising on the site. • Increase the readership of the IEDP blogs. • Increase visitors to the site. • To help build a fan base on Twitter. • To gain 1st page rankings for high value keywords. “Damon has a great knowledge of social networks and how to work with them to promote your business. He also has that rare ability to translate business concepts into working, nicely designed websites - and he is unflappable!” - Roderick Miller M.D. www.emotio.co.uk - 020 8385 5050 SERPS: RANKING TWITTER: FOLLOWERS THIS SHOWS TWITTER FOLLOWER GROWTH OVER A 3 MONTH PERIOD
SMM_SEO-Study-IEDP
Mar 29, 2016
http://www.emotio-design-group.co.uk/Pages/DocumentManager/CaseStudies/SMM_SEO-Study-IEDP.pdf
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IEDP are an authority on leadership development and executive education providers. Our task was to let the right people know it.
This project was focused on search engine optimisation and social media influence. We targeted high value keywords and grew the Twitter following through advertising.
Case Study: Digital Campaign
Client: IEDP
OBJECTIVES
• ToraiseawarenessoftheIEDPconsultingservice.• Increaseviewsandengagementswiththeexecutive
educationprovidersadvertisingonthesite.• IncreasethereadershipoftheIEDPblogs.• Increasevisitorstothesite.• TohelpbuildafanbaseonTwitter.• Togain1stpagerankingsforhighvaluekeywords.
“Damon has a great knowledge of social networks and how to
work with them to promote your business. He also has that rare
ability to translate business concepts into working, nicely designed
websites - and he is unflappable!” - Roderick Miller M.D.
www.emotio.co.uk - 020 8385 5050
SERPS: RANKING
TWITTER: FOLLOWERS
THIS SHOWS TWITTER FOLLOWER GROWTH OVER A 3 MONTH PERIOD
Emotio Design Group - Kingsbridge House,
130 Marsh Road, Pinner, HA5 5LX
Email: [email protected] - Tel: 020 8385 5050
SOLUTION
• Wetookalongtermviewonnaturalsearchandoptimisedthewebsiteforhighvaluekeywords.
• Shorttermweoptimisedthesitesstructuresolongtail(3-5wordsearches)wouldrankquickly.
• UsingeffectivelinkbuildingtechniqueswegrewthesitesrankingwithGoogle.
• UsingsophisticatedlisteningsoftwareweidentifiedtopinfluencersandprimaryregionstospreadinterestinIEDP.
• Weadvertisedthetwitterchanneltoattractfollowers.
RESULT
• Thesitehasseenanincreaseinvisitorsof260%permonth.• ThemainTwitterprofilehasbeenbuilttoover6,000
followers.Auser’sdecisiontofollowhasbeenexpeditedmanually,notviaautomation.
• Wenowhavehigh1stpagerankingsforhighvaluekeywordswhilstlongtailisresponsibleforover1200additionalsearchresultseachmonth.
• Thesitenowhasrecordadvertiserspayingforlistings.• Blogpostingareattractinghightrafficfromsocialmedia
postings.• AllactivitiesaregeneratingadditionaltraffictotheIEDP
websitewhichwasbuildbyEmotioononeofourIntenixCMSsystems.
NUMBER OF CONVERSATIONS DAILY
ANALYSIS: INFLUENCERS
ANALYSIS: TOPIC TREND
MAIN REGIONS CONVERSATIONS ARE IN
TOP 10 INFLUENCERS ON EXECUTIVE EDUCATION
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