SMM for Small Businesses Presented by David Langer
Aug 20, 2015
SMM for Small Businesses
Presented by David Langer
Should social media marketing (SMM) be used by small businesses that do not have a significant market presence?
Fun Fact
In 2010, approximately 221 million users
9 out of 10 of those users visited a social networking site at least once per month*
Source: Sass, E. (2011). You've got tweets: social media supplanting email [Web log post]. Retrieved from The Social Graf Connecting Through Chaos.
Benefits for Small Businesses
Share major achievements/milestones
Effective identification of new customers
Avenue for cost effective marketingMagazine Ad = few thousand dollarsFacebook Ad = few cents per click
Benefits (continued)
ROI vs. Return on Social Media Investments
Social Media can help a company gather key information
Measure key marketing outcomes
Example
Intrepid Travel
Thank you for listening!