Pinterest for small businesses

Pinterest for BusinessHow to make the most of this stylish network

Why Pinterest?

It drives more referral traffic than Google+, YouTube and LinkedIn Combined

Valued at $3.8 billionReach new audiencesAn international, fast-growing audiencePerfect for visual businesses

How Pinterest works

Tea and Cake Board

Pinterest stream

What is a Pin?

Pinning from a website

Pin your image

Add to a board

What to pin

PhotosInfographicsVideosIllustrationsCartoonsPresentationsGraphsCharts

Who to follow

Industry leadersFavourite businessesNews, magazines and blogsSearch for pins by interest. You can search

by Pin, Board or Pinner – a good way to find other people who share your interests

Who uses Pinterest?(Image: @MDGadvertising)

Think like Vogue!

Most popular board ideas

HomeInspirationFashionColoursPlacesFoodPetsWeddings HumourCustomer generated contentSeasonalHow-to and tips (images and videos)

Maximising your website for Pinterest

Your imagesThe Pin It buttonSite design: no FlashOptimising your blog

Build your online reputation

Behind-the-scenesYour specialismYour expert knowledgePublications you followLatest newsImages and photos from your industryMake it fun!

Funnelling your Pinterest traffic

Pinterest clicks Website Call to

action

Case study: Sarah Townsend, Copywriter

Tips

You can’t pin from FacebookUse the analyticsMake sure you have a business profile and

not a personal profileAsk customers to contributeUse hashtagsBrand your pins (discreet logo or web

address)Give detailed information in your pins

Exercise

On a piece of paper write down 10-20 words or phrases that come to mind when you think of your business.

Group these into 3-6 categories, for example: Motivation, Places, People, Makes Me Happy, Relaxation, Design, Inspiration.

Choose two categories that have the most words or phrases attached to them.