We s(h)ave the World! Branding in the digital age through focus on Relevance Pierre De Nayer Marketing Congress 04/12/2010
Smc2010 international marketing congress-dec 3&4-raz war branding in the digital age [mode de compati
Nov 01, 2014
PPT Document related to a presentation done at Stichting Marketing Congress 2010, featuring Raz*War as first on-line grooming brand
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We s(h)ave the World!
Branding in the digital age through focus on Relevance
Pierre De NayerMarketing Congress
04/12/2010
PASSION
Common ground: Passion for Listening,Passion for “C to B”
(% of statements
expressed with a
26%
PASSION for CRM /1to1 marketing
(Citobi 2000-20XX)
PASSION
That led to
expressed with a
positive sentiment)PASSION For Shaving
(GrowthBridge 2000-2XXX)
conquest of abasic need
GrowthBridge and Raz*War: The Rationale
conquest of a
traditional marketin a
non-traditional waynon-traditional wayweb saavy
Shaving Market:There was something to do...
Can David beat Goliath? (Using
Social Media…)
26% BigRazCo
56%Raz*War
(% of statements
expressed with a
positive sentiment)
26%
56%(% of statements
expressed with a
positive sentiment)
Raz*War Products & Packaging
Some of our marketing tools & Tactics
Authenticity
Humour
EngagementEngagement
Our Customers and Ambassadors
Relevance (Quite demanding! ☺)
“Join the conversation”: A useful
dashboard…
“Social R&D”-We adapted our offer!
B2C- Raz*War invented the SaaS model…
Brand was built with the internet, but
volumes will be reached through B2B sales
Join the revolution!@razwar
Bccreativity.com
@razwar
Use relevant code #smc2010 on
RazWar.com to get a 10%
discount
use code #smc2010
Thank YouPierre De Nayer
use code #smc2010on razwar.com and get
10% off
[email protected]@[email protected]
+32 478 554 667
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