E Qwè?! Where did we go wrong? @lucgaloppin
E Qwe - Where did we go wrong? #SMC2010
Oct 19, 2014
My 9-min presentation for the 29th International Marketing Congress on 'Return on Relevance', in Ghent, on the 3th and 4th of December 2010.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
E Qwè?!!Where did we go wrong?!
@lucgaloppin!
E Qwè!“What’s happening?”!
“What’s up?”!
Cherry Picking Marketing Insights!
My Early Career Anchors!
2005:!PowerPoint Change Manager
#fails
Diagnosis:!If you want to be relevant
without permission, forget it.!
#1 Go local. Be there. Spend time.!
#2 Knowledge is in the community, not in a handbook.!
#3 Be a platform! !
#4 Work WITH Tribes, Not against them.!
#5 Ask “Why?” and “So what?” often.!
My Quest For Relevance!
#1 Ask Mom & Dad!
me!Dad!
Go local. Be there. Spend time.
#2 Photocopier Anthropology!
Knowledge is in the community
#3 LinkedIn Overdose!
Be a Platform
#4 Military Mindset!Malik
Noorafzhal, tribal leader!
Maj. Jim Gant!
INFLUENCE WITHOUT AUTHORITY!
Work WITH tribes, not against them
#5 Learn From Children!
#1 WHY?!#2 SO WHAT?!
Ask “Why?” and “So what?” often
#1 Go local. Be there. Spend time.!
#2 Knowledge is in the community, not in a handbook.!
#3 Be a platform! !
#4 Work WITH Tribes, Not against them.!
#5 Ask “Why?” and “So what?” often.!
My Quest For Relevance …!
… turns out to be all about permission!!
Relevancy != !
co-creation!
E Qwè!= !
1. What about you?!2. Find your E Qwè!
Related Documents
