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Signing on to Social Media Theresa Billy
16

SMB- Signing On To Social Media

Aug 29, 2014

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Technology

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An overview and some Strategies for Success!
Theresa Billy
It’s all in the name:
Social (conversational) This is about sharing, it is collaborative and built on trust.
Networks (groups)… people (contacts, friends, followers) These create relationships.
Resources (links, rss, blogs, websites, video)… These push and pull content.
Users can be active or passive.
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Transcript
Page 1: SMB- Signing On To Social Media

Signing on to Social MediaTheresa Billy

Page 2: SMB- Signing On To Social Media

Agenda

• Social Media• Applications & Channels • Benefits, Trends and Demographics

*Demonstration of three sites:LinkedIn Facebook Twitter

• Wrap up with:Need to Know Cautions and Concerns

Page 3: SMB- Signing On To Social Media

Social Media & Channels

Blogs

Micro-blogs

Podcasts

Networking sites

Website

Twitter

Free Talk Live

LinkedIn, Facebook

Page 4: SMB- Signing On To Social Media

Applications

Aggregate

Videos

Avatars

Pictures

FriendFeed

YouTube

Second Life

Flickr

Page 5: SMB- Signing On To Social Media

BENEFITS, TRENDS AND DEMOGRAPHICS

Social Media

Page 6: SMB- Signing On To Social Media

Benefits

Page 8: SMB- Signing On To Social Media

Demographics

Demographics of sites age as the sitesbecome more mainstream.

Facebook audience age is now 30+ Engaged and make decisions-uses ads *More important to note: Watching: 55+ use to make decisions

Page 9: SMB- Signing On To Social Media

ROI: Social Media

You can measure:

Impact SentimentLinks SEO

Free: google analytics

Page 10: SMB- Signing On To Social Media

LinkedIn

Page 11: SMB- Signing On To Social Media

Facebook

Page 12: SMB- Signing On To Social Media

Twitter

Page 13: SMB- Signing On To Social Media

Click icon to add picture

TweetDeck

Page 14: SMB- Signing On To Social Media

Click icon to add picture

FriendFeed

Page 15: SMB- Signing On To Social Media

Need to know:

SM is …

branding, a personality and a skill.based on trust and respect, talking with,not at. presence and privilege: message needs tobe clear, consistent and conversational.

Respond.

Page 16: SMB- Signing On To Social Media

Cautions and Concerns

No do overs…

Act, don’t react.

Plan and prepare.

Negative information.