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Smartphones & tablets era

Jul 14, 2015



Smartphones & Tablets Era

By Mohammad AbbasBSc in computer science Certified Qt Developer by NokiaSenior Software Engineer at Softxpert [email protected]

1Sessions OUTLINEIntroductionHistoryWhats a smartphone?Whats a tablet?Why this is the next trend?History of mobile operating systemsWho are the market players?How can I invest in this?Success storiesIntroductionBefore history

History40 years since the first cellular phone!

Galaxy S4DynaTAC Weight130 g1134 g Talk time14 hours20 minutesPrice600 $9000$FeaturesDoes everything!Barley makes a call COMPARISON: SmartphonesA smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability connectivity than a feature phoneWIFIBluetoothGPSAccelerometer, gyro, proximity, compass, barometer, temperature, humiditySmartphones

TabletsA tablet computer, or simply tablet, is a one-piece mobile computer. Devices typically offer a touchscreen, with finger (or stylus) gestures acting as the primary means of controlApple iPad 4

Samsung galaxyNote 10.1

Microsoft surface

Why is this the next trend?SimpleAffordablePortableConnected and online anywhere and all the timeMany embedded features that dont exist in a normal PC or LaptopMobile Operating SystemsDead operating systemsSymbian#1 platform since 1996 until 2011 Windows MobileBadaintegrated with TiezenMeegoMaemoHP webOS

Mobile Operating SystemsNew operating systemsAndroidiOSWindows PhoneBlackBerryTiezenUbuntu PhoneFirefox OS

AndroidAndroid is a Linux-based operating system designed primarily for touchscreen mobile devices such as smartphones and tablet computers.Initially developed by Android, Inc., which Google backed financially and later bought in 2005 Android was unveiled in 2007 The first Android-powered phone was sold in October 2008.Latest version of android is Jelly bean 4.2.2Free & open source


iOSiOS (previously iPhone OS) is a mobile operating system developed and distributed by Apple Inc. Originally released in 2007 for the iPhone and iPod Touch platforms, it has been extended to support other Apple devices such as the iPad and Apple TVClosed source, limited to Apple devices onlyLatest version of the OS is supported at least by iPhone 3Gs

Windows phone 8Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft. It was released on October 29, 2012, and like its predecessor, it features the interface known as Metro (or Modern UI).Closed source, licensed by Microsoft to other companiesNokia official partner, Samsung, HTC and Huawei

Blackberry BlackBerry 10 is a proprietary mobile operating system developed by BlackBerry Limited (formerly Research In Motion) for its BlackBerry line of smartphone and tablet handheld devicesThe most recent example is the Z10 smartphone. It is based on QNX which was acquired by BlackBerry in April 2010.

Market playersGoogleSamsungAppleMicrosoftNokiaBlackberry (previously know as RIM)How to invest in this market?Either become something like SamsungCreate applications for these mobilesSell cheap tablets or phones from the Chinese marketYou could add a product or service preinstalled on it alsoYou could find a partner to create something like Android TV boxChinese devicesOnda V972Price: 200$ for customersQuad Core A31 Retina 9.7 inch Android 4.1 Tablet PC 16GB

Chinese devices

Feiteng GT-H7100 PhabletAndroid 4.1 3G Smartphone1GB RAM 5.3 inch QHD ScreenMTK6577 Dual Core 1GHz 8MP Camera

Google PLAYMonthNumber of appsDownloads2009March2,300December16,0002010March30,000April38,000August80,0001 billionOctober100,0002011May200,0003 billionJuly250,0006billionOctober319,000December380,29710 billion2012January400,000February450,000May500,000June600,00020 billionSeptember675,00025 billionOctober700,000

App Store (iOS)Number of AppsDownloadsAverageOctober 4, 2011500,000+18,000,000,000+~36,000February 28, 2012500,000+24,000,000,000+~40,000March 3, 2012500,000+25,000,000,000+~50,000March 5, 2012550,000+25,000,000,000+~45,455March 7, 2012585,00025,000,000,000+~42,735June 11, 2012650,00030,000,000,000+~46,154September 12, 2012700,000+35,000,000,000+~50,000January 7, 2013775,000+40,000,000,000+~51613January 28, 2013800,000+40,000,000,000+50,000What kind of applicationsNew ideaRefurnished ideaMobilizing a product or a service you haveSimple ideasSimple ideasTiny Flashlight100 000 000 to 500 000 000 million installs

Refurnished ideasBattery reborn100 000 installs, 2.35$ for each install

Hijri Calender1000 000 installs, a free app that monetizes through Google ads

How to break in?Opportunity in new markets!If your application has many competitors in one market and you cant compete with them move to another!Windows Market PlaceBlackberry App WorldSteps to get your product out there?Target the major mobile OS first (Android, iOS)If you need to monetize soon consider conquering iOS marekt before AndroidYour application needs to be intuitive, fast and cleanGo for native apps even if they cost moreTry to get featuredSuccess storyRovio was about to get bankrupted until it published Angry Birds500 000 000 downloads for Free Version50 000 000 downloads for Pro Version