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Smartphones & Tablets in India

Jun 03, 2018

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    SMARTPHONE MARKET & TRENDS

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    Introduction

    Smartphone Market Overview

    Drivers & Challenges

    Market Opportunities

    Market TrendsSmartphone Player Profiles

    Smartphone Price & Specifications

    Strategic Recommendations

    Distribution & Retail

    Tablets Market Overview

    Growth DriversContent Scorecard

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    Market

    There were around 11 Cr Smartphone units sold in the first 2 quarters of 2012

    Sales for Micromax, LG, RIM among other declined, Samsung continued its

    dominance and Nokia held on to its leadership position by a thread.

    Android continued to increase its OS market with a market share of 70.8 %

    Drivers:

    Increase in disposable income

    & change in consumer behavior

    Introduction and spread of 3G and

    other next generation cellular networksConstant reduction in Prices

    Challenges:

    Low penetration in rural areas

    Security & Privacy concern

    Battery life

    High 3G tarrif plans

    Dual sim smartphones were introduced and are becoming popular

    Rise of the Phablet

    High resolution touch screen interface

    Multi Core processors

    HD recordings & high resolution cameras

    Drivers &

    Challenges

    Market

    Trends

    Smartphone

    Player ProfileSAMSUNG NOKIA APPLE Inc

    HTC Research in Motion LG Electronics

    MAJOR PLAYERS

    EXECUTIVE SUMMARY

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    SMARTPHONES MARKET OVERVIEW

    Jan-12 Feb-12 Mar-12 Apr-12

    40.1 41 39.8 36.6

    24.6 22 25 28.1

    9.7 9.6 8.8 9.510.3 12.2 12.9 12.615.2 15.2 13.6 13.3

    Monthly Price Class % Share

    Samsung grew its market share to 48.2% while Nokia

    with its Lumia phones showed steady signs at 24.2%

    Android continued its dominance, Microsoft had very

    limited penetrationsIt has been 7 quarters since the release of Windows

    Phone and the platform's market share is still

    languishing below 2%

    People are willing to pay more for smartphones

    Smartphone market in India is driven by youth demand and

    falling prices of smartphone devices

    Gartner Sep 12

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    1 in 10 smartphone user in urban India lives in a Metro

    Over 27 Million smartphone users in urban India

    Nielsen July 12

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    USAGE

    PATTERN

    Smart phone usage between the age group of 18- 29 is the highest.

    56% of smartphone owners in India prefer accessing Internet multiple times a day through their

    phones.59% of males access the Internet more through smartphones versus 48% of usage by females.

    78% of smartphone owners indulge in searching from their device, 77% of smartphone users in India

    like listening to music on their smart device and close to 35 % of smartphone owners either

    read newspapers, book and magazines or watch TV and close to 33% enjoy playing games.

    97% of smartphone owners are heavy users while at home. Men have a higher usage of

    smartphones when at work with close to a figure of 80% as compared to 71 % women at work.

    While people are engaging more into online shopping it is found that 40% of smartphone owners do

    not feel secure to purchase online through their smart device and prefer PC/ laptop for the same.

    Google Survey July 2012

    Nielsen

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    Factors favoring growth

    High disposable income among the target age group

    Continuous fall in Prices

    Introduction of New entrants in the market

    Availability of apps

    Adoption of 3G and wifi

    Social networking

    Connected world philosophy

    declining smartphone prices in the past year and growth

    in the variety of models available has spurred sales of

    both low-end smartphones in regions like Asia Pacific

    Wayne Lam, IHS

    CC India Feb 12

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    Social Networking properties

    (apps/sites) are the most accessed,

    second only to search

    - Facebook leads the list, Google+

    comes in second

    - A whopping 93% of Android

    Smartphone users in India use

    social networking on their

    smartphones.

    Nielsen Informate May 12

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    Google Apps are dominating

    in every segment except in

    social media and chat, where

    facebook and Nimbuzz aredominating respectively.

    Google apps comes first in

    time spent categories

    including Streaming videos,

    GPS, email, and search. In

    video streaming, YouTube

    consumes 94% of time , while

    86% of the time spent on GPS

    is with Google.

    Nielsen Informate May 12

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    Challenges

    Low penetration in rural areas; Tier 2 & 3 cities

    Adoption of 3G continues to grow at a slow pace3G services and availability offered by Telcosremains to be below parHigh tariff plansBattery Life

    ET Feb 12

    Gartner Sep 12

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    Market Trends

    Total Smartphone Sales (000)

    sep12

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    Break up Units Sold (000)

    GFK Nielsen May 12

    Break up Market share

    Gartner Sep 12

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    SMARTPHONEUSAGE-ACROSSOS

    157 193 138 111 76

    BASE 6113 482962882 2887

    With a time spent of more than 3 hours [193 mins] daily,Android users continue to dominate the Smartphone

    usage in May 12 as well. With almost an hour difference, Symbian users followed next[138 mins]

    The share of time spent on Brows ingwas highest amongst Windows Mobile users while Blackberry users

    continue to have the highest share on Communicat ionbased activities.

    As has been the trend, Symbian users continue to be the main users of Entertainment related activities.

    Android users spent close to one fourth of their total time on Appl icat ions [23%].

    Time spent

    [Mins/ day]

    BROWSING COMMUNICATION ENTERTAINMENT PHONE MANAGEMENT APPLICATIONS

    All Figs in %

    Nielsen May 12

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    Indians and the Dual Sim

    obsession

    over 85 models among 20+ brands

    71 million unique subscribers in India

    who use multiple SIM cards accounting

    for around 61% of the whole mobile

    phone sales in the country.

    youths who are college students,newly employed or working

    professionals

    7 out of 10 of those multi-SIM card

    users polled into the survey intend to

    acquire a dual-SIM mobile phone soon

    Nokia now leads the multi SIM

    mobile phone market with 30%

    Samsung trails at 2nd position with

    16%

    HTC and Sony have entered the dual

    SIM phone market Nielson

    GFK Nielsen May 12

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    The larger than tablets gadgets are slowly

    finding favour with clients given their diverse

    functions

    They stand out on the mobile computing scene,

    with their big screen sizes and extra capabilities

    For the predecessors and upcoming phablets,

    the market is responsive, with the promise of new

    user experience

    ABI Research expects 208 million phablets to sell

    in 2015.

    10 Million galaxy notes have been sold

    worldwide

    With rich media consumption on the rise on

    mobile devices particularly as we get faster 4Gnetworks and more Wi-Fi networks to supplement

    them a larger display is desirable

    several domestic manufacturers are also foraying

    in the category with low cost phablets to cater to

    the needs of the budget conscious Indians

    "One of the chief drivers for phablets is the amount of timepeople use their smartphones for Web browsing, reading articles,and newspapers on the go, or simply navigating their journeys,"said senior analyst Joshua Flood. - ABI

    Why scroll and zoom when a larger display

    minimizes such efforts? The rise of the

    Phablet

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    Price Class :

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    Feature Price Index Multi coreCamera

    RAM

    LCD

    Battery

    Wifi,3G

    Design

    5K 10K 15K 20K 25K

    F

    E

    A

    T

    U

    R

    E

    S

    PRICE

    v

    v

    New capabilities include technologies that could change how

    users interact with the devices and how the devices interact with

    the environment

    near-field communications (NFC), high-definition audio (HDA),

    3D computing, future generations of voice recognition, artificialintelligence, advanced video compression, gesture sensingand

    olfactory sensing (artificial nose).

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    Telco AllianceGeography Distribution

    Nielsen May 12

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    CONSUMERDEMOGRAPHICSFORPREMIUMSMARTPHONE

    Mumbai Pune Chennai

    Businessman Youngsters Students

    Youngsters Working professionals Youngst

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