Zephyr Unlimited - Project Helix “It takes a village to raise a child, but only one person to foster a dream” - Ryan Sahadeo C.E.O
Jul 15, 2015
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Zephyr Unlimited - Project Helix “It takes a village to raise a child, but only one person to foster a dream”
- Ryan Sahadeo C.E.O
Issue To Be Solved
S Parents need a simplified way to get easy to understand information on Retinopathy of Prematurity – an eye disorder affecting premature babies between the ages of 21 – 30 weeks of gestation
Solution/Target Market
S To combat the rising need for simplified information on Retinopathy of Prematurity, an application – entitled Helix – was created to host current research conducted by CEO Ryan Sahadeo and his team of ophthalmologists at the SUNY College of Optometry and the John Hopkins Institute.
S Young parents who know nothing about the disorder and teenagers who have the disorder are the main users of the application.
Mission & Needs
We hope to accomplish the following:
S Provide a communication array between doctors and parents of premature babies
S Provide parents with peace of mind when finding out more about their child’s disorder
S Ensure better prenatal care and post-hospital transition
Value Proposition
S A 200 Page Google search will not reveal how to take care of different symptoms
S WebMD has no medical information of this disorder
S The National Institute of Health (NIH) has non recent information on the disorder (2008 and earlier)
S The Center for Disease Control is up to date with highly complicated medical research data
Incidence Rates
According to the CDC - as of 2013:
S 4 million babies are born a year
S 1 in every 8 (500,000) babies are born prematurely
S 1 in every 16 (approximately 250,000 preemies) are both with Retinopathy of Prematurity
S 1 in every 128 (52,000) births are Stages 3 - 5
Financial Ask
Breakdown of Expenses Total
Outsourced Development $ 50,000.00
Maintenance/Support $ 49,500.00
Transportation ($100/month/year) $ 12,000.00
Equipment $ 8,000.00
Office Supplies $ 5,000.00
Marketing Materials $ 4,400.00
Indirect @ 10% $ 9,330.00
Total Budget $ 138,230.00
Moving Forward
S Accept Shark Tank TV Show appearance
S App Development Completion by July 1st, 2014
S Unspoken Phrases Book Release Mid Summer
S Launch Branding Campaign around Helix Application & Unspoken Phrases
S Move onto future projects