©2017 Alpha Assembly Solutions – Confidential Smart Material Choices for Printed Electronics in Active & Intelligent Packaging ProPak Asia | AIPIA Conference | BKK,2018 Anubhav Rustogi Manager, Business Intelligence & Analytics
©2017 Alpha Assembly Solutions – Confidential
Smart Material Choices for Printed Electronics in Active & Intelligent Packaging
ProPak Asia | AIPIA Conference | BKK,2018
Anubhav Rustogi Manager, Business Intelligence & Analytics
©2017 Alpha Assembly Solutions – Confidential
CONTENTS • Alpha Assembly Solutions Overview
• Smart Packaging Overview
• Flexible Printed Electronics : A Key Enabler for Smart Packaging
• Alpha’s Product Offerings
Alpha Assembly Solutions Overview
©2017 Alpha Assembly Solutions – Confidential
$ 1.8 B Net Sales
100 Countries
4350Employees
©2017 Alpha Assembly Solutions – Confidential
$ 554 Million – Net Sales
1300 Strong
Serve Customers in over 100 countries
Global Manufacturing Footprint
Alpha is committed to meeting the electronics assembly materials challenges with groundbreaking R&D, and a dedicated team of global
applications engineering experts.
Alpha Assembly Solutions is
a leading, global supplier of
innovative electronic
assembly materials.
©2017 Alpha Assembly Solutions – Confidential
Printed Electronics
Alpha’s Key End Markets
Smart Packaging - Overview
©2017 Alpha Assembly Solutions – Confidential
Continuous Metamorphosis of Packaging
• Protecting,
• Preserving &
• Promoting
• Enhancing customer experience
• Product tracking
• Protection against counterfeiting
©2017 Alpha Assembly Solutions – Confidential
Driver - The Ever ‘Changing’ Consumer Behavior…
Baby Boomers Gen X Millennials
1945 1965 1980 2000
http://www.lisagoller.com/2017/01/what-millennials-want-from-retail/http://pleasantfamilyshopping.blogspot.com/2009/09/expanding-publix-domain.html
Customer Experiences : The Key To Creating And Sustaining Long-lasting Product Value
Born
©2017 Alpha Assembly Solutions – Confidential
Millennials : The Force to Reckon With !
• 54% Prefer to Shop online; 64% on a Cell phone.
• 84% use Cell phone in Brick & Mortar store, 53% for deals & Coupons.
• Real time product availability affects shopping choices for 89%.
• 25% of US Population (83.1 Million Strong).
• $ 1.7 Trillion, in annual purchases, by 2020.
• Responsible for 30 % of retail sales in USA.
• Tech savvy, Financially cautious and Brand loyals.
• Seeking & sharing new information -Videos, visuals, mobile sharing, (Limited Print Media!)
• Influencers: Friends, Blogs , Videos
• Brands: That listen, care about cause(s)
• Value experience over ‘stuff’ !
• Brick & Mortar: Still love them
WHO ARE THEY ? WHAT MATTERS ? HOW THEY SHOP ?
https://www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail
©2017 Alpha Assembly Solutions – Confidential
Challenge(s) for Brands ?
• Creating ‘unique’ experiences
• Customer feedback & action, in real time
• Improve traceability: Real time product status, condition, inventory & location
• Product Security: Theft & Counterfeit
• Enhancing Convenience & Comfort
SOLUTION : Smart Packaging
©2017 Alpha Assembly Solutions – Confidential
Smart Packaging Solutions
Unique Experiences
Real Time Customer Feedback
Comfort & Convenience
Product Security
Product Traceability
Smart Packaging Solutions
Source: Thin FilmsSource: General Mills
Source: ICT
Source: New York Times
©2017 Alpha Assembly Solutions – Confidential
Smart Packaging Market
• Markets & Markets
• By Technology (Active and Intelligent)
$ 40 Billion by 2020
• IDTechEx
Over 15B RFID tags bought yearly
$ 12 B /year Industry
• JABIL Inc.
14.5B packages with electronic functionality (by 2024)
©2017 Alpha Assembly Solutions – Confidential
SMART = MONITORING + COMMUNICATING
Enhanced Packaging Functionality
• ‘sensing’ and/or ‘monitoring’ of the packaging environment
• ‘communicating’ or ‘signaling’ information about the change
ACTIVE INTELLIGENT
SMART
Flexible Printed Electronics:
A Key Enabler for Smart Packaging
©2017 Alpha Assembly Solutions – Confidential
Device Architecture - In Principle
Communicate
Analyze
Sense Assembly Material Requirements -
1. Connecting (“Circuit Wiring”)
2. Joining & Attachment
3. Protection
Displaying
Sensing
Power
Substrate
©2017 Alpha Assembly Solutions – Confidential
How to build it… | Printed Electronics
1. Flex Substrate(PET, PEN, Paper, etc…)
2. Print & Cure Conductive Circuit Lines
3. Print/Spray Dielectric & Cure (Thermal/UV)
4. Dispense/ Screen Print Conductive
Adhesive
5. Mount Components & Cure (Thermal)
Substrate Conductive Inks Dielectric Inks Conductive Adhesive Encapsulant
(Connecting) (Protecting) (Joining/Attaching) (Protecting)
Material Needs
©2017 Alpha Assembly Solutions – Confidential
Printed Electronics: Recipe for Success
Correct choice of
Substrates
Compatible Materials
Optimal Processes
Success
1 2 3
Key Factors for Success in Printed Electronics:1: Substrate Selection. Substrates dictate the subsequent choice of Materials. 2: Judicious selection of mutually compatible materials. 3: Additively building the circuit and then attaching components.
End Application
Product Design
©2017 Alpha Assembly Solutions – Confidential
Printed Electronics: Alpha’s Value Add
Correct choice of
Substrates
Compatible Materials
Optimal Processes
High Performance Materials for Assembly & Integration
Technical Knowhow : Substrates, Materials & Processes
Appropriate Selection of Substrates
©2017 Alpha Assembly Solutions – Confidential
Alpha’s Primary Product Offerings, for Flexible Printed Electronics
Flexible Printed Electronics (Circuit Materials Stack)
Silver Ink
Dielectric Ink
Carbon Inks
- 120°C for <10 minute curing Ag Inks- Silver < 15 m//mil
- UV & Thermally curable Dielectrics- Breakdown voltage (> 1000 V)
- Robust, Abrasion resistant Inks
- Carbon < 20 //mil
• Fully Compatible• Rapid Processable
©2017 Alpha Assembly Solutions – Confidential
1. Technology governed purchasing habits of millennials are forcing packaging developers to think “out of the box”.
2. Companies need to come up with creative ways of engaging with this new league of customers, and adapting to changes in real time.
3. Smart Packaging is a keystone to: better customer engagement, real time product tracking and protection against counterfeiting, among others.
4. Flexible Printed Electronics is a key enabler, for smart packaging
5. Alpha is committed to Flexible Printed Electronics and offers state-of-the-art, mutually compatible assembly materials : Conductive Inks, Conductive Adhesives and Encapsulant, among others.
Summary:
THANK YOU !
If ‘you’ have an application.....we have the right assembly solutions (materials & processes)
©2017 Alpha Assembly Solutions – Confidential Technology & Corporate Development
Contact Us :
Send us an email at –
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www.alphaassembly.com