RFID Chris Poulton chris.poulton@smartcitizen IDTechEx idtechex

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IDTechEx

RFID

Chris Poulton

[email protected]

IDTechEx

www.idtechex.com


IDTechEx

IDTechEx is an independent strategic analyst on RFID smart labels, printed electronics and smart packaging. Our core services provide:

Consultancy Publications/

Research

Conferences and Exhibitions

Clients include:

Shell Oil

Hewlett Packard

Rexam

Whirlpool Europe

Guinness UDV

Thin Film Electronics

PolyTechnos

Schiphol Airport…

• Independent market and technology research reports covering RFID, printed electronics & smart packaging topics

• Smart Labels Analyst journal, Printed Electronics Review and the world’s largest RFID case study knowledgebase

Global Conferences: USA, Europe and Asia

RFID Smart Labels

Active RFID

Printed Electronics


IDTechEx

Agenda

What is RFID?

Why do we need it?

Compelling Applications

The Future

NFC


IDTechEx

Tag

Reader sends

signal and “reads”

responseChip connected to an antenna

May be powered

Air interface

Communications protocol

Which RFID frequency?

Back end infrastructure

Real time connection to network?

RFID System Basics


IDTechExWe are already using RFID

• Transport – Oyster, ITSO etc

• Door entry

• Car blippers

• Passports

• Citizencards

• High end mobile phones


IDTechEx

KSW Microtec RFID tag with paper battery and temperature sensing. 13.56 MHz, range one meter $5+

Monitors blood samples, foods etc. Safety of drugs/consumables indicated

Example tag: Diagnostics


IDTechEx

Frequency 3 Hz to 30 GHz

Order number 1 to 1 billion

Range 40 microns to 4km

Tag size 0.1 to 10M cubic mm

Tag price 0.1¢ to $1,000

Project cost $0.6k to $6bn

RFID Multiple choices of parameter


IDTechExRFID is used for very different purposes

• Healthcare – anti-counterfeiting, locating people and assets

• Military – efficient logistics, battlefield intelligence

• Retail – increased sales, reduced costs• Financial and transportation – faster, more

secure transactions• Animals – accurate, fast, disease response,

locating lost pets• Library – find lost books, automate procedures,

anti-theft


IDTechEx

• No line of sight needed

• Greater reliability, speed and accuracy

• Tougher for criminals to crack

• More tolerant of obstructions and orientation

• Works under environmental extremes

• Some types gather data during use

• Covert, cosmetic

• Full track and traceability – from cradle to grave

• Reader has no moving parts

• Tags and reader have very long life

Benefits of RFID vs alternatives(e.g. barcodes, magnetic stripe)


IDTechEx

• Logistics

• Security

• Safety

• Traceability / product recall

• Anti-counterfeiting

• Proof of ownership

• Product handshaking

• Carrying information around

• Transactions• Positioning / locating• Toys• Brand enhancement• Diagnostics

Some compelling RFID applications


IDTechEx

RFID tagged Xerox copier cases auto-monitored

Europe250,000 per year

Goldwin Sportswear Italy

500,000 per year

Livestock

millions per year

Copiers, Clothing and Livestock


IDTechEx

13.56 MHz “coil on chip” RFID tag from Hitachi on test tube and a smart shelf for the simultaneous interrogation of large numbers of test tubes.

Laboratory Test Tubes


IDTechEx

• Nokia mobile phones: New mobile phone NFC technology is enabling users to pay at vending machines, sing karaoke, collect information from posters etc.

RFID and Merchandising


IDTechEx

A smart shelf system for DVDs in a Tesco supermarket in the UK that has increased sales by 4% due to reducing stockouts

Smart Shelves


IDTechExTesco – Smart shelves for DVDs atgoods inwards store in the supermarket


IDTechExGas Cylinders and Beer Kegs – about 10 million tagged so far


IDTechEx

• Reporting requirement following Ford – Firestone fiasco

• Only feasible with RFID in tyres

• Pressure sensing typically added

• UHF

Tyre Tread Monitoring


IDTechEx

Reader deployment – open flow traffic at LAX airport

Road tolling


IDTechEx

Pfizer, Purdue Pharma, GlaxoSmithKline item level tagging NOW

Marks & Spencer apparel NOW – 350M yearly from 2008

DVDs in Tesco, books at manufacture, car tyres trials, DHL and FedEx postal packages invitations to tender………..

RFID Market 2006 by Tag Volume Sold

Pallet/case 0.5 billion

Item 0.2 billion

Other 0.7 billion

Total 1.4 billion Total Value $1.22 billion

Research from “RFID Forecasts, Opportunities & Players 2006-2016” IDTechEx www.idtechex.com

Item Level Tagging … happening faster than most think


IDTechExRFID Knowledgebase – Applications


IDTechExMost RFID is now packaged in labels not cards but cards remain the big spend


IDTechEx

Library 0.1 SingaporeMuseums, art galleries 0.1 EuropeLaundry 0.1 EuropeAnimals 1 Thailand, S America, US, Eur.Tires 1 EuropeTickets 1 Japan, Europe Cards 2 ChinaMilitary items 2USBlood 2 Europe/USTest tubes 2 Europe/USArchiving paperwork 2 USAir baggage 2 US, ChinaAir freight 2 USDrugs 30 USPallets, cases 40 US, EuropeBooks 50 JapanPostal 650 EuropeRetail items 10,000 Europe/Japan/US

ITEM LEVEL IN RED

Global Potential (Billion/Year) RFID Leadership

RFID Potential market sizes


IDTechEx

Military, medical, emergency services,

tracking stolen vehicles

$1 Secure access, containers, pallets, car immobilisers, libraries,

reusable transport cards

50 cents Laundry, air baggage, archiving of folders and oil cores, cattle, designer goods

10 cents Disposable smart tickets, smart cards, lumber, cartons, expensive retail products

1 cent or less Postage stamps, all barcodes, The Product Internet, archiving sheets of paper

Low VolumeHigh Price

High VolumeLow Price

$100

RFID Applications and Tag Costs


IDTechExIDTechEx forecast for RFID tags 2006-2016

Nu

mb

er

of

RF

ID T

ag

s (b

illio

ns

)

0

100

200

300

400

500

600

700

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Bill

ion

Item Pallet/case Other


IDTechExNovelties For the Curious

• Typical drivers for RFID are cost savings through replacing an old technology

• However 20% of applications replace nothing– car blippers– talking drugs– toys etc

• NFC consortium (Philips, Sony, Nokia, Samsung and HP) set up to market new consumer applications we didn’t know we needed


IDTechExNFC

• NFC Consortium set up by Philips and Sony• 13.56 MHz• Philips MiFare and Sony FeliCa compatible• ISO compliance?• Can be powered• Applications

– Allows mobile phone to securely download value and emulate MiFare card

– Allows mobile phone to read MiFare tags– Intended to provide wireless data port to many

consumer electronic devices– Bluetooth competitor

• Interest from mobile operators and banks


IDTechEx

RFID Forecasts, Players,RFID Forecasts, Players, Opportunities Opportunities 2006-20162006-2016RFID in ActionRFID in ActionItem Level RFID 2006-2016Item Level RFID 2006-2016Real Time Location Systems 2006-2016Real Time Location Systems 2006-2016

The RFID KnowledgebaseThe RFID KnowledgebaseOver 2000 case studies listed and growing every month. Covering more than 2200 companies, 81 countries

Learn from the successes and failures of others

www.idtechex.com Tel: + 44 (0) 1223 813703

For further information read:

RFID Chris Poulton chris.poulton@smartcitizen IDTechEx idtechex

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