Smart Marketing (AIESEC Indonesia - MBC 2014)

Smart Marketing

This session will

be a success if

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•

•

I got a story about a boy named Jazz

Meet Jazz

I’m currently busy with anything in between

Honestly, I’m searching for an opportunity

Fun

Friend

Go global~

Challenging

Completely new

Jazz got an idea

Jazz surfs international students’ organization on google

Jazz found an AIESEC website

Jazz can’t wait to be contacted back

But it takes forever…………….

So, Jazz decided to go to an AIESEC booth

Jazz took ages to fill in the form •

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•

•

Jazz cancelled to submit……..

Jazz don’t think it’s worth a time to wait….

In another world

Another Jazz got attracted to an AIESEC promotion

Jazz passed the selection & ready to go to Europe

Jazz is having freak-tons of interview with LCs in Europe

Jazz got nothing, 7 days to go to the deadline

Jazz gave up and find the left TNs, not in Europe

Jazz got matched and realized in 3 days •

•

•

Jazz is unsatisfied and screwed

In a different dimension…… another jazz passed by an AIESEC’s poster

The poster is really….. *uh*…….

Jazz thought it’s a travel agent, so he skips it.

Problem?

The world needs heroes, are we enough?

BUT JUST

REACHING THEM WILL NOT CHANGE THE WORLD.

THE WHOLE ORGANIZATION IS EVOLVING

TO REACH MORE OF THE RIGHT PEOPLE

Engagement

This session will

be a success if

•

•

•

Other than these faces….

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•

•

How to Plan for Marketing Success at Every Stage of

the Customer Journey

Marketin

g d

oes n

ot h

ave t

o b

e c

om

plic

ated

Smart Marketing

Content Context Consistency

Complicated

Smarketing

Awareness

Trust and Confidence

Support

Consideration

Convert

Delight and loyalty

Develop

Empower

Smart marketing

visualization

with Jazz <3

On earth, a guy named Jazman attracted to join a global youth organization

Awareness

Jazz was inspired by a

#BetterYou campaign in campus

by AIESEC. He went to Youth Talk

event.

Consideration

Jazz come to an International Career Day of

AIESEC,

- Deeper explanation of AIESEC & IIP

- Success stories of program

- Questions & answers session

Convert

Jazz got a booklet of how to

fill in the application form, how

much does he need to pay, how

long is the program, and what

are the benefits.

Delight and loyalty

After realization, Jazz shares his experiences

to another people who’s about to apply.

Post a blog story

Upload a video

Tell stories

Become the promoter

Success!