Smart Highway-Innovation

Smart Highway

English VMarketing and Communication

Angeli SouzanaPouli Aglaia

Supervisor : Dr. Irene Chiotis-LeskowichAthens, December 9 2013

ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS

Specific PurposeDescribing the five-step plan for

modernizing roadways

OutlineI.IntroductionII.Involved CompaniesIII.DesignerIV.Technical CharacteristicsV.General BenefitsVI.Press-AwardsVII.RealizationVIII.Conclusion

ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS

Introduction

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“If the road could talk to you, what would it say?”

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Roads Re-imagined

• Interactive and sustainable roads

• “Communication” with the driver

• Automatic adaption to traffic situation and weather conditions

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Involved Companies

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Studio Roosegaardeconcept & design

• Design Studio of Daan Roosegaarde

• Interactive Design Lab

• Founded in 2006

• Netherlands and China

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Heijmansengineering

• Property development, building and infrastructure company

• Founded in 1923

• Netherlands, Belgium and

Germany

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Designer

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Daan Roosegaarde

• Dutch artist and innovator

• “Techno-poetry”

• Essene of design

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Technical

Characteristics

A. Glow-in-the-Dark Road

B. Dynamic Paint

C. Interactive Lights

D. Induction Priority Lane

E. Wind Light

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A.Glow-in-the-Dark Road

• Glowing Lines

• Lens that absorb light at daytime and release the energy at night

• Inspiration jelly fish

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B. Dynamic Paint

• Temperature sensitive paint

• Snowflakes visible only when it’s cold

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C. Interactive Lights

• Sensors to detect an approaching car

• The light becomes brighter as the car approaches

• Lights dim as the car passes away

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D. Induction Priority Lane

• Priority lanes that charge electric cars

• Embedded coils

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E. Wind Light

• Turbines and generators powered by the wind

• 100 kilometers from the driver's view

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Benefits

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• Cost-effective

• Magic Landscape

• Environmentally friendly recourses

• Sustainable

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Cost-effective

Magic Landscape

Environmentally friendly recourses

Sustainable

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Interaction between viewer- space

Can be implemented on existing

roads

Innovative design

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Critics

• Not been tasted for safety yet

• Require great public funds

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Press-Awards

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Press

• The Netherlands Corporate News

• The New York Times

• The Japan Times

• The Telegraph

• Reuters

• Discovery Channel

• BBC etc.

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Awards

• Index Award 2013 Community Category

• People’s Choice Award of CNN,2013

• Accenture Innovation Award 2013

• Tim Innovation Award

• Best Future Concept 2012 at Dutch Design Award

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Realization

• Belgium, Netherlands

• Pilot Project :Brabant, Dutch province

• Glowing-Lanes Mumbai or Cape Town/Johannesburg

• Similar Projects in USA and Germany

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Conclusion

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• People always had the desire to customize, personalize

their environments

• Sparks future innovation around the way people drive

and live

• The technologies used is not so breakthrough but what’s

really innovative is the idea of adapting these

technologies on modern highways?????

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Bibliography

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http://www.studioroosegaarde.net/project/smart-highway/

http://www.studioroosegaarde.net/project/smart-highway/stories/#459

http://uk.reuters.com/video/2013/01/25/dutchman-brings-glow-to-night-driving?videoId=240755570

http://www.studioroosegaarde.net/project/smart-highway/photo/#smart-highway

http://www.nytimes.com/2013/04/28/automobiles/from-holland-bright-ideas-for-highways.html?_r=2&

http://designtoimprovelife.dk/if-the-road-could-talk-to-you-what-would-it-say/

http://www.accenture.com/Microsites/innovationawards/Pages/index.aspx

http://www.studioroosegaarde.net/info/about-daan/

http://www.treehugger.com/sustainable-product-design/index-award-winner-smart-highway.html

http://www.dezeen.com/2013/09/02/smart-highway-project-triumphs-at-index-award-2013/

http://www.popsci.com/technology/article/2013-04/smart-highway

http://en.wikipedia.org/wiki/Daan_Roosegaarde

https://www.facebook.com/DaanRoosegaarde

https://www.facebook.com/HeijmansNL

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• Innovative design

• Can be implemented on existing roads

• Interaction between the viewer and the space

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ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS

ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS