PROFESSIONAL PORTFOLIO BY: NAOMI RGUIBI IF INTERESED IN SEEING MORE, PLEASE SEND A DIRECT EMAIL TO [email protected]SEARCH NAOMI’S PORTFOLIO SNAP SHOTS OF: SELL SHEETS LEADERSHIP & CUSTOMER PRESENTATIONS *Note: Motion (animation) has been disabled
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PROFESSIONAL PORTFOLIO
BY: NAOMI RGUIBI
IF INTERESED IN SEEING MORE, PLEASE SEND A DIRECT EMAIL TO [email protected]
SEARCHNAOMI’S PORTFOLIO
SNAP SHOTS OF:
SELL SHEETS
LEADERSHIP & CUSTOMER PRESENTATIONS
*Note: Motion (animation) has been disabled
Timing: Available Now!Timing: Available Now!
Premium Ready To Drink Teas are growing; Hot fill tea represents 83%
of RTD Tea dollar sales.
Gold Peak achieved 2008 Chef’s Best Award
The Northeast is the most developed RTD Tea market in the country!
Sweetened Tea is Gold Peak’s lead SKU
Did You Know?
EDV: Line Price with Gold Peak
Promo Pricing: June/September 0/$0.00
Coupons: July Buy 1 Get 1 FREE
Merchandising: Include all 5 SKU’s in 2 shelf set
Sweetened No LemonDiet LemonLemon SweetGreen Tea Unsweetened Tea
CR & Small Store Pricing
3
Enviga UPCs – Including Tropical Pomegranate
Single 6pk Club
Article Codes:Deposit 0000Non-Deposit 0000
In addition to our 8oz 6pk cans line up (Coca-Cola Classic, Sprite, Segreams & Coke Zero) we introduce Fañta Orange.
Timing: April 7th, 2008Package: 8oz 6pkFlavors: OrangeChannels: Supers
Suggested Retail: $0.00Net Per Case: $0.00Margin: 00.0%.
Launch Date June 16th, 2008
Strategy Continue the momentum and growth of the FUZE portfolio by driving incremental sales and profits through expanding consumption occasions with a PET bottle
Flavors and Targets
All existing flavors will remain across four distinct product platforms targeting a cross section of consumers including females, upscale -affluent, educated and health conscious - Slenderize - Tea- Refresh - Vitalize
Package -18.5 oz PET shrink wrapped bottles- 12 count cases with clear shrink
Requirements: Ad feature& incremental displayRedemption: Paid on scan data only
$3.99 Max RedemptionValue
CUSTOMER LOGO
17
• NEWARK, NJAD BREAKS, SUNDAY
• NEWARK, NJAD BREAKS, SATURDAY
• NEWARK, NJAD BREAKS, FRIDAY
• NEWARK, NJAD BREAKS, FRIDAY
• RICHMOND, VAAD BREAKS, WEDNESDAY
• RICHMOND, VAAD BREAKS, SUNDAY
• NORFOLK, VAAD BREAKS, WEDNESDAY
• BALTIMORE, MDAD BREAKS, THURSDAY
• HARRISBURG, PAAD BREAKS, THURSDAY
• WASHINGTON, DCAD BREAKS, WEDNSDAY
• NORFOLK, VAAD BREAKS, WEDNESDAY
• RICHMOND, VAAD BREAKS, MONDAY
WEEKLY AD LOCATIONS………..
COCA-COLA & THENORTHEAST BUSINESS UNIT
INVITES YOU TO ATTEND
COCA-COLA & THENORTHEAST BUSINESS UNIT
INVITES YOU TO ATTEND
“2009 PLANNING ROADSHOW”TUESDAY, SEPTEMBER 23, 20088:00 AM-3:00 PM
DOUBLETREE TARRYTOWN HILTON455 South Broadway, Tarrytown NY 10591Tel: 914.524.6433RSVP: August 22th, COB to Naomi Schell [email protected] Airport: Westchester Airport
Make vitaminwater the #1 still brandIn North America 2.
Keep our Still business the fastest-growingStill Beverage company in the U.S.•Winning Ad Calendars•Tea Supers: 4ft Tea Section for Nestea., Gold Peak & FUZE•Tea Cold Vault: 3 shelves with $.99 Nestea execution
3.
Build Commercial Capability Together4.
5.Win the Immediate Consumption Business by building brands & preferred relationships, one drink at a time
T1 2008 INCENTIVES
SPARKLING INCENTIVE: VOLUME INCENTIVE FLAT +1 CASE
MAY JUN JUL AUG
EVIAN (US OPEN): VOLUME +5% MUVP’s
SPRITE FLATSEGRAMS/CD+3% (CRUISE): TOP 8 SCMs/2 Channel Directors
TEA VOLUME +5% TOP PERFORMERS(iPODS/Iphone)SCM, SM, DSM
OLYMPICS THEME DISPLAY: (CASH)AM,DSM,SCM,KAM
ROCKSTAR INCENTIVE: (PENDING) AM
NOS POWERSHOT: ($2 PER ACCOUNT) AM
2
2
Caribou Granola Bars -
Summer
Caribou Shipper
Program Elements:• Overview: Buy General
Mills Granola Bars and get $1.00 off Caribou
• Execution: 2.7MM packages with tear off IRC on the box
• Timing: June - July• Channel Focus: FC
Program Elements:• Overview: Get $1.00 off
Chewy Granola Bars with purchase of Caribou
• Execution: 10K Shippers with Coupon Pads
• Timing: Sept - Oct• Channel Focus: FC
Caribou Shipper
AMPS – T3Program Elements:
• SHIPPER COST: $4• ORDER DEADLINE:
• Target 15% of Large Store
• Accounts carrying Caribou Cereal Bars:
Dasani BundleIn-market
NOW
Program Elements:• Overview: Buy Dasani
and get Caribou FREE• Execution: Static Cling
and Coupon Pad• Timing: April - May• Channel Focus: IC
Strategy: Drive Trial through national retail promotions