Liam Gilliver // Media Stu The bright, colorful background reflects the pop genre and upbeat music- this will help the album 'stand out' and certainly catches the audience's eye. Additionally the colours blue and pink are used to suggest the music is suitable for both genders- catering for a wider audience. A close up of each member of the band is used, although their outfit and stance are by far from provokotive (as this would be unsuitable for their target audience which is primarily teenage girls) their appearence is displayed modestly and very pristine like. This links in with the Uses and Gratification Theory as viewers can use the artist image to help create their own identity- most teenage girls and even children idolise and take inspiration from glamours model -type celebrities. The font informs viewers of the artist's name and album, the typography here is purposefully very bold and dynamic- once again reflecting typical associations with the 'pop' genre. Similarly, the bright colours enhance the friendly, fun and entertaining vibe the album holds.The entire site out of the cover resembles that of a teenage pop magazine, a subtle form of media convergence. The artist's heart shaped logo is used, subtly promoting the group. This allows 'true fans' to instantly recognise the album, following the Uses and Gratification Theory as fans will feel like they 'belong' Here we see another small heart shape,that is similar to other artists such as Marina and The Diamonds and provides a rather 80's pin up style look. This goes against the stereotype of modern day pop music and effectivley caters for a wider, mass audience.