For Immediate Release Baume & Mercier and Indian Motorcycle Announce Partnership BONNEVILLE, UTAH, August 14, 2017 – Baume & Mercier, major Swiss luxury watchmaking company part of the Richemont Group and Indian Motorcycle ® , America’s First Motorcycle Company®, today announced an exclusive partnership. The historic Bonneville Salt Flats served as the venue to unveil this unique brand alliance, as Indian Motorcycle and Baume & Mercier honored the historic achievements of motorcycle trailblazer and famed land-speed record holder, Burt Munro. It has been 50 years since Munro took his Indian Scout Streamliner to push the limits of speed at the Salt Flats, entering history to become “The World’s Fastest Indian.” To celebrate the 50 th anniversary of Munro’s iconic land speed record, Lee Munro, Burt Munro’s great nephew, recreated the historic run at Bonneville on August 13. For more information and content related to Indian’s unique celebration of the 50 th Anniversary of Munro’s iconic land speed record, visit www.indianmotorcycle.com/en-us/burt-munro. Upon announcing the association, Vice President, Indian Motorcycle EMEA, Grant Bester commented, “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world’s greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.” “We are very proud and honored to partner with Indian Motorcycle,” said Alain Zimmermann CEO of Baume & Mercier. “Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary
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For Immediate Release
Baume & Mercier and Indian Motorcycle Announce Partnership
BONNEVILLE, UTAH, August 14, 2017 – Baume & Mercier, major Swiss luxury watchmaking company part of the Richemont Group and Indian Motorcycle®, America’s First Motorcycle Company®, today announced an exclusive partnership.
The historic Bonneville Salt Flats served as the venue to unveil this unique brand alliance, as Indian Motorcycle and Baume & Mercier honored the historic achievements of motorcycle trailblazer and famed land-speed record holder, Burt Munro. It has been 50 years since Munro took his Indian Scout Streamliner to push the limits of speed at the Salt Flats, entering history to become “The World’s Fastest Indian.” To celebrate the 50th anniversary of Munro’s iconic land speed record, Lee Munro, Burt Munro’s great nephew, recreated the historic run at Bonneville on August 13. For more information and content related to Indian’s unique celebration of the 50th Anniversary of Munro’s iconic land speed record, visit www.indianmotorcycle.com/en-us/burt-munro.
Upon announcing the association, Vice President, Indian Motorcycle EMEA, Grant Bester commented, “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world’s greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.”
“We are very proud and honored to partner with Indian Motorcycle,” said Alain Zimmermann CEO of Baume & Mercier. “Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strong-shared values and exude exceptional spirit.”
United by shared values, Baume & Mercier and Indian Motorcycle both boast rich history dating back over 100 years, from the days of their pioneering forefathers to the current day, where style, performance and superior quality are the focus and drive for both brands.
In this unique collaboration, the two brands will capture the iconic spirit and translate it into a series of limited edition watches paying tribute to Indian Motorcycle’s iconic history, and which will be revealed later this year. Each design is enriched with exceptional details and will please watch enthusiasts and moto aficionados seeking uniqueness.
Alain Zimmermann CEO of Baume & Mercier and Grant Bester, Vice President, Indian Motorcycle EMEA, celebrate their partnership in front of a Chieftain Dark Horse® motorbike.
ABOUT INDIAN MOTORCYCLE®Indian Motorcycle Company is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT BAUME & MERCIERBaume & Mercier, watchmakers since 187 years, has always been a generous Maison that expresses watchmaking excellence in all its creations and through a simple, consistent motto devised by its founders: “Accept only perfection, only manufacture watches of the highest quality”.Current collections include the Clifton and Clifton Club collections that feature an urban and sporty-chic character the timeless Classima and My Classima and the rectangular shaped Hampton. Dedicated lines for women are offered through Linea, the sparkling and daring line and Promesse, the new offering, a refined blend of elegance and preciousness.
Time captured within a Baume & Mercier watch is mainly marked by the rare, exceptional moments that punctuate a lifetime. The Maison celebrates these as a vibrant witness of these unforgettable moments filled with a wealth of emotion. To learn more, please visit www.baume-et-mercier.com
INDIAN MEDIA CONTACTIndian Motorcycle Media EMEA Follow us on Twitter @IndianEMEA_PR+44 (0) 1525 [email protected]
Jeff MillardThe Brand Amp (Indian Motorcycle U.S.)[email protected]
BAUME & MERCIER MEDIA CONTACTCorinne DELLI GATTIHead of International Media and PR+41 (0) 22 999 51 [email protected]
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