SKYFALL EXPRESS CAMPAIGN HIGHLIGHTS

SKYFALL EXPRESS -CAMPAIGN OVERVIEW

• Permanent re-naming of train and train entirely wrapped

• Complete freedom to take over train interior

• Support of all station, technical and catering staff

• Free First Class travel and meals for all journalists and staff throughout partnership

• First ever film to give its name to a train

• Entire route allocated for maiden voyage on Saturday 16th February for travelling junket

• PR-led adverts funded by East Coast

EAST COAST PARTNERSHIP

http://www.google.co.uk/url?sa=i&rct=j&q=east+coast+trains&source=images&cd=&cad=rja&docid=eMmhNU8vXXrKqM&tbnid=KLstVxnLIkM_ZM:&ved=0CAUQjRw&url=http://www.andyhanselman.com/2011/06/01/first-class-service-on-east-coast-trains-a-delight/&ei=qV4jUcLbKaSS0QXdzoCwDg&bvm=bv.42553238,d.d2k&psig=AFQjCNHH0NrMAa3yN2-ImYAPVwhHr97oGA&ust=1361358884442195

http://www.google.co.uk/url?sa=i&rct=j&q=east+coast+trains&source=images&cd=&cad=rja&docid=ubJN2lLtbujJbM&tbnid=HcRrPH61_2_2IM:&ved=0CAUQjRw&url=http://devotedtotravel.wordpress.com/2011/09/07/train-review-first-class-on-east-coast-trains/&ei=814jUd-FBLSV0QXnj4HYBA&bvm=bv.42553238,d.d2k&psig=AFQjCNHH0NrMAa3yN2-ImYAPVwhHr97oGA&ust=1361358884442195

SKYFALL EXPRESS – THE LAUNCH

ONLINE COVERAGE

ONLINE COVERAGE

Twee

#Skyfalltrain

• Together with East Coast encouraged the public to tweet pictures of the train

• Since the launch, the Skyfall train has caused a Twitter frenzy

• Started with the media on the travelling junket and members of the public who saw the first train journey

• To date over 300 tweets and counting

• People still regularly tweeting to find out when they can travel on the train

#Skyfalltrain

SKYFALL EXPRESS CAMPAIGN HIGHLIGHTS

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