SKP Digital Campaign 2016

Drive Traffic to GR SKP Website 2016 25/4 – 22/05

METHODOLOGY:

The proposal includes detailed carrying out the following three actions:

Search Engine Marketing:

Google PPC Campaign with specific keywords and guaranteed result in clicks

Google Display Network:

The Google Display Network lets us place ads on a variety of news sites,

blogs and other niche sites across the internet to reach more potential

consumers/ customers (HDs).

Facebook advertising:

Use different campaign objectives that Facebook gives us to choose from.

For example Clicks to Websites ads & Post Engagement ads (with link)

Proposed duration: 4 weeks

Drive Traffic to SKP Website Method & proposal.

SUM UP - Goal achievement / Results

Channel-Method KPI Served Target / Estimate Difference Dif %

Google Clicks

19.459 18.200 1.259 6,92%

Facebook Post Engagents 12871 6250 6.621 105,94%

Facebook Clicks 14290 6250 8.040 128,64%

RESULTS / SUM UP OSIS+

Screenshots.

Google Results / 4 weeks OSIS+

www.queen.gr

27.4.2016

flowmagazine gr

27.4.2016

www.faysbook.gr

28.4.2016

www.faysbook.gr

28.4.2016

www.tlife.gr

28.4.2016

www.queen.gr

10.5

madamefigaro.gr

www.fimes.gr

10.5

Facebook.

OSIS+ 4 weeks period (25/4 – 22/05 )

Screenshots.

FB Ads Results / 4 weeks OSIS+

Carousel Ad

Facebook

CANVAS

Facebook

website click ads

Website Traffic/Analytics.

OSIS+ 4 weeks period (25/4 – 22/05 )

-

5.000

10.000

15.000

20.000

This Period Previous

VISITS: +454,5%

Landing page / web site > Google Analytics

-

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

18.000

This Period Previous

VISITORS: +515,2%

Landing page / web site > Google Analytics

Thank You! 01/06/2016