Maggi Egypt Digital Campaign

Digital Campaign

MOHAMED OWEDA

“If you make them happy, you’ll be happy”

Maggi School of Happiness

Imagine an online

school that provides a

3 semesters course on how to

make people happy

through the food you

cook .

The curriculum of each

semester is designed

especially to target whom

you are cooking for..

Your husband..

your kids.. and your guests ..

One week for each semester to

make them all love your food..

love eating at home..

and love you..

STRATEGY

Cook for them what they love

to eat out..

but add your unique touch..

and..

a little bit of Maggi

Innovations..

Ready ???

Insights

CAMPAIGN ELEMENTS

The Announcement

The Semesters

The Exam

The Prom

The AnnouncementThese posts will mainly focus on the campaign

idea and will be posted before the campaign

launching to attract the audience.

The SemesterThis is the campaign core where we post our

content.

We suggest 1-2 videos and 7 image posts per

semester(1 week) to cover the desired theme.

الكشرى البيتى

Sample Post

Semester 1

هذه الوصفات غير دقيقة و مكتوبة إليضاح الفكرة فقط

الشاورمة البيتى

Sample Video

Semester 2

هذه الوصفات غير دقيقة و مكتوبة إليضاح الفكرة فقط

1 2

-Video recipe in 30-60 sec

-Female’s hands only

-Kids happily eating

3 4

-Close up on a kid’s happy

face.

-The Maggi product beside the final dish with a female voiceover

..طول ما األوالد مبسوطين أنا مبسوطة

..ذواألكل البيتى أل..أنا وماجى واألوالد

The Examعملتى إيه لجوزك وأوالدك أو فى العزومة بماجى وطلع ألذ من ”

“أكل بره ؟؟ صوريهم وهما بياكلو بس بشرط يكونوا مبسوطين

This is the contest at the end of the campaign.

Photo contest in which all the participants will

capture the happy reactions of their family

members while eating the food they learned to

cook from the 3 weeks program. Fans will vote

for the top photos.

أنا عملت لألوالد شاورمة أحلى بكتير من ”

“شكراً يا ماجى.. اللى بياكلوها بره

The PromWe will celebrate with the top participants and

give them incentives.

The event photos will be posted on the wall of

our Facebook page.

COMING SOON…

TVC ENGAGEMENT

To increase the reach of the

TVC, we will make

conversations, contests,

questions and answers around

some screenshots and video

parts taken from

the original video.

THANK YOU