SIXTH SENSE Nisan Ilciz & Tulin Erdem. *To Raise Awareness and Public Engagement *Forming Younger Supporters *Long Term Actions Goal Target Group & Challenge.

SIXTH

SENSE

Nisan Ilciz & Tulin Erdem

*To Raise Awareness and Public Engagement *Forming Younger Supporters*Long Term Actions

Goal Target Group & Challenge Insight Idea Strategy

Target Group:• Young People (18 – 25)• University students• Newly graduated

Target Group & Challenge Insight Idea StrategyGoal

Challenge:• Hard to reach, self-centered audience• How to get their attention on subject• How to engage actively

Facebook, Twitter, Instagram…

Social media is new way of communication perceiving the world through them

AS if Developing SIXTH SENSE

Target Group & Challenge Idea StrategyGoal Insight

‘’I feel left alone when my internet goes away’’‘’Let me see her photos on Facebook’’‘’Have you heard the news on twitter’’

Forming ‘’Sixth Sense’’ Ambassadors

Target Audience StrategyGoal Insight Idea

Target group and Deadblind children will connect through ‘’Sixth Sense’’ Movement

SIXTH

SENSE

Creating Hype to arouse Target:

Target AudienceGoal Insight Idea Strategy

Limitations* On:*able to sign in, unable to communicate

Being partner with Facebook + Instagram + Twitter for one day sharing limitationsLimiting Target Audience’s sixth sense to make them experience unconnected from the world

Cant tweet

Cant share links/videos

Cant share photos

Target AudienceGoal Insight Idea Strategy

Engaging with Target & Make them Act:

sixthsense.com

Sense international temporary interface: sixthsense.com/mobile app

People who sign in their social media accounts with through sixthsense are able to share(communicate) with the world again.

Sign into your twitter account via sixthsense.com, it works!!!

Using twitter Influencers’ to direct people to sixthsense interface

‘’What is this about??’’‘’Why we cannot share anything without sixthsense??.’’

Users Data collected reach our target again Informed about Sense International

Target AudienceGoal Insight Idea Strategy

Other Media Channels: Earned Media

Sense International Social Media Hype leads attention on News! Radio

Television

Target Group Awareness

Mass Awareness Public Attention to Politicians

Online Advertorials

Announcing ‘’Sixth Sense’’ Movement by Sense International:People aged between 18 -25 becomes Sixth Sense Ambassadors to arouse public awareness on Deadblind children

Newspapers

Target AudienceGoal Insight Idea Strategy

Long Term Outcome: Sixth Sense Ambassadors

What does Sixth Sense Ambassadors

Do?

Become Their Sixth Sense

• Inform people about Sense International

• Share deafblind kids hopeful stories• Online tuition about deafblindness• Forming University Clubs under

International development subjects• Take active part in fundraising

MISSIONS:

*Increase the number of active supporters*Make Disability one of the Millennium Development Goals*Keep Public Engagement in Sense International

How we Measure the success of the Campaign?Number of Ambassadors will tell us!

Summary

Campaign Teaser:*Limitations on Social Media Channels - HYPE*Directing Sixth Sense interface

Campaign Launch:*Informing TA about Sixth Sense Movement*Earned Media Usages as a results of Social Media Buzz

After Campaign:(Sixth Sense Ambassadors)*Public Awareness on the issue*’Sixth Sense Movement as Long Lasting outcomesixthsense.com

IDEA: Forming ‘’Sixth Sense’’ Movement for younger supporters

INSIGHT: Social Media is the new Sense of the Young People