Site Encore Selling Resources

SiteEncore Creative & Selling ResourceDecember 15, 2010 – September 30, 2011

SiteEncore

• Extremely limited opportunity

• Link to specially designed landing page or to dealer’s web site

• Reaches 100% of users that come to CarSoup.com

• ALL in-market shoppers – NO waste!

• Extremely cost effective

• Capture the consumer’s attention before they move on

• Exclusivity – only one dealer served

• Beats Pop-Up blockers

SiteEncore ResultsTwin Cities Market

Kline Nissan7.1.11 – 7.10.11Impressions: 87,010Clicks: 922CTR: 1.06%

Suburban Chevrolet6.15.11 – 6.23.11Impressions: 83,352Clicks: 1,020CTR: 1.22%

White Bear Lake Mitsubishi Suzuki7.25.11 – 7.31.11Impressions: 46,473Clicks: 583CTR: 1.25%

Inver Grove Hyundai7.10.11 – 7.17.11Impressions: 51,795Clicks: 658CTR: 1.27%

Luther Auto Group9/17/11 – 9/23/11Impressions: 42,571Clicks: 542CTR: 1.27%

White Bear Lake Mitsubishi Suzuki7.17.11 – 7.24.11Impressions: 46,663Clicks: 660CTR: 1.41%

Volkswagen of Inver Grove8.24.11 - 8.29.11Impressions: 39,661Clicks: 605CTR: 1.53%

Dodge of Burnsville6.1.11-6.7.11Impressions: 43,097Clicks: 679CTR: 1.58%

Red Wing Ford Chrysler2.1.11 – 2.7.11Impressions: 87,607Clicks: 1,623CTR: 1.86%

Luther Auto Group6.24.11-6.30.11Impressions: 63,014Clicks: 1,165CTR: 1.85%

Inver Grove Hyundai6.8.11-6.14.11Impressions: 46,405Clicks: 868CTR: 1.87%

Red Wing Ford Chrysler2.1.11 – 2.7.11Impressions: 87,607Clicks: 1,623CTR: 1.86%

Friendly Chevrolet9/24/11 – 9/30/11Impressions: 41,265Clicks: 794CTR: 1.92%

Friendly Chevrolet8.17.11-8.23.11Impressions: 44,082Clicks: 843CTR: 1.91%

Luther Bloomington Hyundai3.21.11 – 3.31.11Impressions: 119,532Clicks: 2,352CTR: 1.97%

Luther Bloomington Hyundai9/7/11 – 9/16/11Impressions: 60,678Clicks: 1.324CTR: 2.18%

Luther Bloomington Hyundai8.10.11-8.16.11Impressions: 42,669Clicks: 958CTR: 2.25%

Luther Nissan Kia8.1.11-8.9.11Impressions: 55,690Clicks: 1,259CTR: 2.26%

Luther Bloomington Hyundai 1.3.11 – 1.15.11Impressions: 126,910Clicks: 3,080CTR: 2.43%

Dodge of Burnsville1.16.11 – 1.31.11Impressions: 172,647Clicks: 4,245CTR: 2.46%

Suburban Chevrolet2.22.11 – 2.28.11Impressions: 82,529Clicks: 2,086CTR: 2.53%

Suburban Chevrolet4.16.11 – 4.30.11Impressions: 104,996Clicks: 2,744CTR: 2.61%

Friendly Chevrolet5.11.11-5.24.11Impressions: 95,909Clicks: 2,552CTR: 2.66%

Cornerstone Auto Resource Elk River4.1.11 – 4.7.11Impressions: 97,537Clicks: 2,670CTR: 2.74%

Inver Grove Toyota4.8.11 – 4.15.11Impressions: 56,965Clicks: 1,536CTR: 2.70%

Luther Auto Group5.1.11-5.7.11Impressions: 41,931Clicks: 1,249CTR: 2.98%

Suburban Chevrolet3.1.11 – 3.11.11Impressions: 78,146Clicks: 2,355CTR: 3.01%

Inver Grove Toyota2.8.11 – 2.14.11Impressions: 80,074Clicks: 2,422CTR: 3.02%

Luther Bloomington Hyundai5.8.11-5.10.11Impressions: 20,283Clicks: 672CTR: 3.31%

Walser Auto GroupAuto Show Event 3.12.11 – 3.20.11Impressions: 99,906Clicks: 4,895CTR: 4.90%

Luther Auto Group 2.15.11 – 2.21.11Impressions: 81,026Clicks: 4,287CTR: 5.29%

Walser Auto GroupLabor Day 8/30/11 – 9/6/11Impressions: 34,575Clicks: 1,909CTR: 5.52%

Walser Auto GroupYear End Event 12.24.10 – 1.2.11Impressions: 73,333Clicks: 4,817CTR: 6.57%

Luther Auto Group 5.25.11-5.31.11Impressions: 47,915Clicks: 3,770CTR: 7.87%

SiteEncore ResultsMadison

Zimbrick at Fish Hatchery Road6.2.11-6.30.11Impressions: 19,641Clicks: 833CTR: 4.42%

UW Credit Union9/1/11 – 9/30/11Impressions: 13,387Clicks: 158CTR: 1.18%

SiteEncore ResultsMilwaukee

Heiser Automotive Group4.1.11-6.30.11Impressions: 90,760Clicks: 3,655CTR: 4.03%

8.5.11-8.31.11Impressions: 24,419Clicks: 944CTR: 3.87%

SiteEncore ResultsNortheast MN

Mills Ford Lincoln Mercury2.9.11 – 2.27.11Impressions: 18,879Clicks: 1,077CTR: 5.70%

2.28.11 – 3.7.11Impressions: 6,714Clicks: 266CTR: 3.96%

Kia of Duluth3.8.11 – 3.31.11Impressions: 20,717Clicks: 593CTR: 2.86%

4.1.11 – 4.15.11Impressions: 12,079Clicks: 288CTR: 2.38%

Mills Ford Lincoln Mercury4.16.11 – 4.30.11Impressions: 8,109Clicks: 354CTR: 4.37%

Kia of Duluth5.1.11-5.15.11Impressions: 6,958Clicks: 204CTR: 2.93%

Mills Ford Lincoln5.16.11 – 5.31.11Impressions: 7,081Clicks: 268CTR: 3.78%

Duluth Chrysler Dodge Jeep Ram6.1.11-6.15.11Impressions: 6,889Clicks: 177CTR: 2.57%

Dondelinger Chevrolet Cadillac Hyundai6.16.11-6.30.11Impressions: 18,381Clicks: 285CTR: 1.55%

7.16.11-7.31.11Impressions: 7,941Clicks: 183CTR: 2.30%

Duluth Chrysler Dodge Jeep Ram7.1.11-7.15.11Impressions: 14,613Clicks: 163CTR: 1.12%

Sonju All-American Super Store8.1.11-8.15.11Impressions: 7,485Clicks: 463CTR: 6.19%

Mills Ford Lincoln8.16.11 - 8.31.11Impressions: 7,828Clicks: 145CTR: 1.85%

Duluth Dodge Chrysler Jeep Ram9/1/11 – 9/15/11Impressions: 7,142Clicks: 141CTR: 1.97%

Dondelinger Chevrolet Cadillac Hyundai9/15/11 – 9/30/11Impressions: 6,884Clicks: 172CTR: 2.50%

SiteEncore ResultsRed River Valley

Miller Auto Plaza5.15.11-5.31.11Impressions: 10,134Clicks: 342CTR: 3.37%

Family Auto6.1.11-6.15.11Impressions: 9,000Clicks: 525CTR: 5.83%

Schwieters Chevrolet of Glenwood6.16.11-6.30.11Impressions: 17,127Clicks: 331CTR: 1.93%

7.1.11-7.15.11Impressions: 14,542Clicks: 413CTR: 2.84%

Miller Auto Plaza7.16.11-7.31.11Impressions: 10,452Clicks: 260CTR: 2.49%

Family Auto8.16.11 - 8.31.11Impressions: 10,545Clicks: 549CTR: 5.21%

Schwieters Chevrolet of Glenwood9/1/11 – 9/15/11Impressions: 9,531Clicks: 205CTR: 2.15%

Family Auto9/15/11 – 9/30/11Impressions: 8,977Clicks: 349CTR: 3.89%

SiteEncore ResultsSouth Central MN

Mankato Motor Company3.1.11 – 3.16.11Impressions: 9,907Clicks: 287CTR: 2.90%

3.17.11 – 3.31.11Impressions: 9,522Clicks: 365CTR: 3.83%

Kia of Mankato4.15.11 – 4.30.11Impressions: 6,847Clicks: 251CTR: 3.67%

Mankato Motor Company5.16.11-5.31.11Impressions: 5,759Clicks: 211CTR: 3.66%

Mills Auto Center6.1.11-6.15.11Impressions: 5,500Clicks: 251CTR: 4.56%

Scott Preusse6.16.11-6.30.11Impressions: 14,797Clicks: 132CTR: 0.89%

Kia of Mankato7.1.11-7.15.11Impressions: 12,261Clicks: 125CTR: 1.02%

Kohls Weelborg Ford8.1.11- 8.15.11Impressions: 5,789Clicks: 80CTR: 1.38%

Mills Auto Center8.16.11-8.31.11Impressions: 6,225Clicks: 122CTR: 1.96%

Kohls Weelborg Ford9/16/11 – 9/30/11Impressions: 5,103Clicks: 75CTR: 1.47%

SiteEncore ResultsSoutheast MN

Tom Kadlec Ford2.16.11 – 3.7.11Impressions: 15,903Clicks: 501CTR: 3.15%

4.8.11 – 4.30.11Impressions: 14,176Clicks: 432CTR: 3.05%

Red Wing Ford Chrysler2.1.11 – 2.7.11Impressions: 78,805Clicks: 1,367CTR: 1.80%

2.8.11 – 2.15.11Impressions: 11,802Clicks: 259CTR: 2.19%

Red Wing Chrysler Dodge Jeep Ram3.24.11 – 3.31.11Impressions: 6,097Clicks: 103CTR: 1.69%

4.1.11 – 4.7.11Impressions: 8,040Clicks: 109CTR: 1.36%

Milo Peterson Ford5.1.11-5.15.11Impressions: 8,040Clicks: 109CTR: 1.36%

Red Wing Ford Chrysler5.16.11-5.31.11Impressions: 7,740Clicks: 318CTR: 4.11%

Tom Kadlec Honda6.16.11-6.30.11Impressions: 18,012Clicks: 271CTR: 1.50%

Milo Peterson Ford8.5.11-8.15.11Impressions: 5,344Clicks: 92CTR: 1.72%

Harry Brown’s GM & Chrysler8.23.11 - 8.30.11Impressions: 3,946Clicks: 141CTR: 3.57%

Harry Brown’s GM & Chrysler8.31.11 – 9.5.11Impressions: 2,930Clicks: 223CTR: 7.61%

Harry Brown’s GM & Chrysler9.6.11 – 9.15.11Impressions: 4,907Clicks: 191CTR: 3.89%

SiteEncore ResultsWestern WI

Swant Graber2.14.11 – 3.7.11Impressions: 10,205Clicks: 354CTR: 3.47%

3.16.11 – 3.21.11Impressions: 2,517Clicks: 66CTR: 2.62%

Swant Graber3.22.11 – 3.31.11Impressions: 3,950Clicks: 151CTR: 3.82%

4.16.11 – 4.19.11Impressions: 1,405Clicks: 76CTR: 5.41%

4.20.11 – 4.30.11Impressions: 3,333Clicks: 79CTR: 2.37%

Trail Dodge3.8.11 – 3.15.11Impressions: 3,650Clicks: 80CTR: 2.19%

4.1.11 – 4.15.11Impressions: 6,704Clicks: 123CTR: 1.83%

Keyes Chevrolet5.1.11-5.15.11Impressions: 3,755Clicks: 189CTR: 5.03%

Swant Graber Automotive5.16.11-6.15.11Impressions: 8,463Clicks: 222CTR: 2.62%

Ellsworth Ford Mercury6.16.11-6.30.11Impressions: 12,753Clicks: 74CTR: 0.58%

Swant Graber Automotive7.16.11-7.31.11Impressions: 5,168Clicks: 137CTR: 2.65%

Bernard’s Chrysler Dodge Jeep Ram8.1.11- 8.15.11Impressions: 4,706Clicks: 77CTR: 1.64%

Swant Graber Automotive8.25.11-9.5.11Impressions: 3,350Clicks: 85CTR: 2.54%

Swant Graber Automotive9.6.11-9.18.11Impressions: 3,655Clicks: 147CTR: 4.02%

SiteEncore ResultsLuther “House” Ad – RRV, SCMN, SEMN

Luther Auto Make Good Campaign6.1.11-6.15.11Impressions: 8,060Clicks: 310CTR: 3.85%

Summary

• Relevance is key

• The more attractive and broad-scope the offer, the better response

• Mass appeal garners greater activity

• “GM program” vs local dealer program

• Walser Group vs Luther Hyundai

• Keep ad simple

• Uncluttered ads get best response

• Length of flight had little or no bearing on results

• Additional notes:

• Don’t use phone numbers

• Research proved they’re irrelevant. Shoppers didn’t call.

• You want shopper to click-through to your site

• You need a positive payoff for the user.

• SiteEncore and landing page on your site need same message.

• Your landing page must provide shopper with information they seek.