Executive Summary: Promerit Advertising will offer marketing services to companies that are looking to employ email marketing techniques as the cornerstone of their marketing…
INSIDE THE CAVE An In-Depth Look at the Digital, Technology, and Analytics Operations of Obama for America Published by Research INSIDE THE CAVE: Obama’s Digital Campaign…
1. 2014 LOERIE AWARDS: SOCIAL MEDIA CONVERSATION VOLUMEWith #CreativeWeek starting yesterday, there is an obvious increase in volume of conversations around the Loeries and…
ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS, PERSONAL SELLING, AND DIRECT MARKETING CHAPTER 10 THE EFFECTS OF ADVERTISING Discuss the effects of advertising on market…
ADVERTISING CAMPAIGN PLANNING By YASH SHRIDHAR Steps: 1. 2. 3. 4. Analyzing the market Determining advertising objectives Establishing budgetary and control system Developing…
Measuring Impact 1 Measuring Impact: An Organizer’s Toolkit to Evaluate Communications Effectiveness Brought to you by the Justice Communications Program at the Center…