Siri and Yelp Optimization - SMX East 2012 Local University

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Who Wins?

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So Far Not Apple

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They Will Figure It Out

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What’s New?

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iOS 6Main Yelp Highlights:

• Access snippets of Yelp reviews

• Access snippets of Yelp photos

• Add photos and Tips to a Yelp listing

• Call and map directions to a business’s front door

• Check-in to a business directly from Apple maps.

• Easier to link to the Yelp app directly

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What Powers Apple Maps?

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http://gspa21.ls.apple.com/html/attribution.html

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Everybody Thank David

@Matt_Siltaladavidmihm.com/blog/local-seo/apple-maps-ecosystem/

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Think…..

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Premium Services on Yelp

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Think…..

OPTIMIZATION

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What I Know That DOES Work

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And Why Not?

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http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html

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Opportunity!

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http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html

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(and reviews in general)Why Are We Afraid of Yelp?

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Reputation Management

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Other Factors? • Check-Ins• Social Mentions• Shares• Tips

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• Customer Reviews Matter • Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In

Takeaways:

Thank You!Matt Siltala, Partner

[email protected]@Matt_Siltala