Simple Marketing Plan.

MARKETING PLAN

Shop.okaaj.com

Marketing Plan• The action of

business promoting.Wholly use our resources with rigid structure and sell our product and service.

Strategy enhancment• Physical and digital

marketing with time to time updates.

Result measuring• Feedback a two way

traffic between consumer and provider .

MARKETING PLAN

OBJECTIVES 

SITUATION

ANALYSIS

IMP

LEM

EN

TA

TIO

N P

LAN

MA

RK

ETIN

G

STR

ATEG

Y   

MARKETING PROGRAMS

MARKETING PLAN

Product design,marketing,distribution,scheduling.

Industry,Sales,Compititor,Customer,SWOT,Marketing activities.

Marketing objectives and business objectives.

Product,price,place,promotion.

Market research,trade promotion,personal selling.

FINANCIAL

INFORMATION

PERFORMANCE

EVALUATIONS

AND

MONITORING

HR

OkaajOka

aj

Oka

aj CO

NTIN

GE

NC

Y P

LAN

S

STRUCTURE

Okaaj

Okaaj

MARKETING PLAN

After sales service,customer care.

Campaigns,meeting,sales analysis,profit & loss.

Symptoms of failure,alternative strategy.

Financial assumptions,budget,sales projection.

Simple organizational structure.

Physical Marketing:• TV.• Newspaper.• Leaflet.• Billboard.• Push sms.• Trade fair.• Postering.• Stall.• Campaign.

Digital Marketing:• Email marketing.• Video marketing.• Social networking.• Add in Google & other

popular sites.• Attractive Website.• Fan page,

group,forum,question answer.

• Click,like,comment,share.

MARKETING PLAN

Action Tactics Budget Strategy

Situation

Reporting

• Event• Lead

generation.• Branding.• Social media.

• Technology. • Assumptions. • Segmentation.• Targeting.

• Key Stats.• Customers.

• Traffic sources.

• Top pages.• Total page

views.

• Public relations.

• Communication.

• Process. • Projected spend.

• Positioning.• Product.

• Industry.• SWOT

• Unique Visitors.

• Page visit.

• Web and online.

• Mobile advertizing.

• People. • Control measures.

• Customers.• Channel.

• Competition. • Bounce rate.• Time on

website.

MARKETING PLAN

Sales Manager. Chief Marketing Manager Promotion Maneger.

Advertising Manager

Advertising Analyst.

MARKETING PLAN

Promotion Analyst.Regional Sales

MARKETING PLAN

Analyze customer needs

Analyze marketReviev and optimize

Measure results Analyze competition

ResearchImplementation

Strategic marketing plan

Target Customers

Buyers

Multimedia Advertising Agencies

Web Designers and Developers

Ecommerce Site Management Firms

Freelancer

MARKETING PLAN

Planning

MARKETING PLAN

Evaluation

Implementation

Strategy

Input Output

• Competitive Price• Error free quality image• Minimum Turnaround Time• After Sales Service• Instant Customer Support Team

Strengths

• No creative designer for any creative designing

• Mostly need to extend Free Trial Turnaround time.

• Designers feel uncomfortable to work on new projects

Weaknesses

• Fashion and press studios are increasing rapidly

• Our reputation is increasing in the sector

• We have the skills to get business

Opportunities

• Small companies are offering lower price for the same services we provide.

• Medium clients are looking for lower price with the quality

• Operation cost is increasing and service rate is decreasing.

Threats

MARKETING PLAN

1

2

3

4

5

Email and Push massege.

Search engine

Social networking group page create,fanpage.

TV,Newspaper,Leaflet ,Billboard,Postering.

Business fairs,campains.

MARKETING PLAN

FinanceBank Loan,Creditors,Suppliers etc.

Return of investmentProjected sales.When will we reach break even point and when can we get ROI.

Payment MethodCredit card,paypal,western union, bank account,bkash etc.

Delivery SystemProjected date,DHL,Shipment,Bus service.

After sales service and supportCRM,hotline,feedback,purchase return.

MARKETING PLAN

Channel/ Month PPC Direct SEO Total/Month

February $9,50 $9,00 $6,50 $2,500

March $2,300 $2,000 $1,300 $5,600

April $3,900 $3,200 $2,300 $9,400

May $4,500 $4,200 $3,100 $11,800

June $5,900 $5,000 $3,650 $14,550

July $7,800 $7,100 $4,900 $19,800

August $8,800 $7,700 $5,500 $22,000

September $10,000 $8,750 $6,250 $25,000

October $10,000 $8,750 $6,250 $25,000

November $7,800 $7,100 $4,900 $19,800

December $4,800 $4,200 $3,000 $12,000

Total $66,750 $58,900 $41,800 $167,450

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Monthly Target Breakdown for 2013.

Febru

ary

Mar

ch

April

May

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

Monthly Projected Sales

Monthly Projected SalesCumulative Projected Sales

Thank’s for AllPresented by Imran,Sefat,Easin,Asad,Mumu.