Inbox Game Plan, Simple and Effective Guide to Email Marketing

Hi!

I’m Angie Meeker.I offer digital strategy

to help increase revenue.

AngieMeekerDesigns.com

I’m also the organizer of

WordCamp Columbus, Ohio.

@angiemeeker

[email protected]

Why We’re Here:

To discover how email marketing can help you increase awareness, revenue and efficiency.(read: make money)

Write This Down:

1. Community

2. Crowd

3. Committed

4. Customers

5. Core

COMMUNITY

attracting those who are unfamiliar with your business,

CROWD

engaging those who are,

COMMITTED

educating those who are considering a purchase,

CUSTOMERS

converting those who are ready to make a purchase,

CORE

and remembering those who have already made a purchase.

REAL PEOPLE PREFER

EMAIL MARKETING

When marketed through email,

consumers spend 138% morethan people who don’t receive email offers.

When asked which medium consumers

would like to receive updates from,

90% preferred email,while only 10% chose Facebook.

PENETRATION:There are more than 3.2 billion email accounts today.

95% of online consumers use email.

91% check their email at least once a day.

REACH:75% of Facebook post impressions were achieved in just

two hours and 30 minutes; 75% of the “Reach” happens in

only one hour and 50 minutes.

If your tweet doesn't get retweeted within 18 minutes of

sharing, it's likely not going to get retweeted at all.

All while email is constantly available, and email marketing can even be integrated into social networks.

KNOWN METRICS:-List Growth

How many subscribers you’re gaining

-Open Rate

How many subscribers open your emails

-Click Through Rate

How many subscribers click the links in your emails

-Complaints

How many subscribers complain/report your email

-Unsubscribes

How many subscribers unsubscribe from your emails

COMMUNITY

attracting those who are unfamiliar with your business

TACTICS

• Blogging

• Social Network Publishing

• PPC Campaigns

• Traditional PR

HOW TO KEEP

THEM

COMING

BACK?

CROWD

engaging those who are now familiar with your business

TACTICS

• Landing Pages

• Calls to Actions

• Forms

YOUR MISSION:

GET THEIR

EMAIL

ADDRESS

To entice a visitor to

hand over their email

address, provide

value in exchange.

That value should be

equal to where they

are in your sales

funnel.

• Tips and Resources

• Ebook

• White Paper, Case Study,

Market Study

• Free consultation, quote

or review

• Free sample

• Invitation to a Webinar or

Video

• Assessment or Checklist

• Sales Material

• Coupon or Discount

EXAMPLES OF OPTINS

COMMITTED

educating those who are considering a purchase

TACTICS

• CRM and Sales Floor Integration

• Email

• Automation and Drips

YOUR MISSION:

PREQUALIFY

PROSPECTS

Answer

the

questions.

All of them.

CUSTOMERS

converting those who are ready to make a purchase

TACTICS

• Surveys

• Targeted, Transactional Content

• Social Monitoring

• Ecommerce Promotion

YOUR MISSION:

MAKE THE SALE

YOUR MISSION:

MAKE THE SALE

Every other day

I get an email from

Old Navy with new

opportunities

for me to make a

purchase.

A sale doesn’t have

to be your primary

point of conversion.

CORE

remembering those who have already made a purchase

TACTICS

• Referrals

• Resells

• Upsells and Cross-sells

YOUR MISSION:

MAKE A SALE

AGAIN

Sold out in two

months with no

physical

promotions.

Why We’re Here:

To discover how email marketing can help you

increase awareness, revenue and efficiency.

(read: make money)

Ready to go further?

GO TO inboxgameplan.com/ithemes/

Use Coupon Code prosper to get the Inbox Game Plan for just $20.

Hi!

I’m Angie Meeker.I offer digital strategy

to help your business increase

awareness, revenue and efficiency.

AngieMeekerDesigns.com

I’m also the organizer of

WordCamp Columbus, Ohio.

@angiemeeker

[email protected]

inboxgameplan.com/ithemes/ CODE PROSPER