Simple E-Mail Marketing for Business

Simple E-Mail MarketingFor Small Businesses

Introduction

• E-mail marketing:

– Easy to use– Cost-effective form of advertising– Increases revenue, customers, brand recognition– May produce up to $45 of revenue for every $1

spent

What is E-mail Marketing?

• Similar to sending out snail mail

• Connect with hundreds of people every day

• Very cost-effective

What is E-mail Marketing?

• Directly reach your potential customers

• Very effective way for small businesses to market themselves

Types of E-mail Marketing

• Direct e-mail > offers, deals, sales

• Retention e-mailing > entertaining, engaging, informative content

• Straight-up e-mail advertising > using content created by someone else

How Can E-Mail MarketingBenefit Your Small Business

• Campaigns are very cost-effective

• Targeted marketing

• Allows for data tracking

How Can E-Mail MarketingBenefit Your Small Business

• Can be automated

• Tactics are super fast!

• Can boost revenue

How to Run anE-Mail Marketing Campaign

• 3 basics:– Creating a list of people willing to

receive your message– Crafting that message– Creating a delivery system

How to Run anE-Mail Marketing Campaign

• Getting started

– Create an e-mail list > the heart of your marketing strategy

– Create an e-mail signup sheet

– Respect customer privacy > never send out spam!

How to Run anE-Mail Marketing Campaign

• Getting started

–Develop your campaign > quality content, appropriate amount

–Carefully compose e-mails

How to Run anE-Mail Marketing Campaign

• Tips for e-mails worth reading

– Start with a new e-mail address

– Pay attention to the subject line

– Keep content short and to the point

How to Run anE-Mail Marketing Campaign

• Tips for e-mails worth reading

– Use a different e-mail for current customers

– Test out your e-mails before you send them

– Add disclaimer complying with the CAN-SPAM Act

How to Run anE-Mail Marketing Campaign

• Broadcast messages– Sent to all customers at once– Recommendations, deals, promotions…

• Pre-loaded follow up messages– Sent automatically at regular intervals– Plenty of content and ready to go

Use both types for a quality e-mail marketing program

How to Run anE-Mail Marketing Campaign

• Sending out your marketing e-mails

– E-mails have a lifespan of about 3 days

– Deal with opt-out requests > respect your client’s wishes

How to Run anE-Mail Marketing Campaign

• Sending out your marketing e-mails

– Bounced messages > collect them and update database

– Follow-up e-mails > send enough, but not too much

– Define your results

How to Run anE-Mail Marketing Campaign

• Automated E-Mail Marketing Tools– Getresponse > $1 for 1-month trial period– Aweber > $1 for 1-month trial period– Constant Contact > full featured, low cost

Beginners should consider TrafficWaveAdvanced users should consider AWeber

E-Mail Marketing Best Practices

• Pay attention to your email’s preview

• Keep your e-mails readable

• Avoid spam > higher delivery rate

E-Mail Marketing Best Practices

• Try personalizing your e-mails

• Use an automated e-mail marketing tool

• Make your e-mail content more personal

Sample List of E-Mail Marketing Topics

• “Check Out Our Club All Week Risk Free” (gym)

• “Four New Wines This Week Only” (wine shop)

• “Buy 1 Get 1 Free Coffee All Week!” (coffee house)

Sample List of E-Mail Marketing Topics

• “New Model Showcase” (RV Dealership Company)

• “Dedicated Health Plans Available For All Families” (Health Care Insurance Company)

• “Earn Energy Efficiency Tax Credits” (Window Company)

Conclusion

• When well implemented, only few things can match the effectiveness of an e-mail marketing campaign

• Your small business ABSOLUTELY should be using these strategies

Conclusion

• Find your “marketing sweet spot” and enjoy

• Don’t miss out on tons of revenue and customer interest!

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