Simon Friths Three Typologies

Simon Friths 3 Music Video Typologies.

Performance Music Videos

This is where the artists perform to the camera and try to crate a concert experience. It is also a way for bands to show off their instrumental skills. Some performance music videos may also include actual clips from a concert. It creates and aura of authenticity.

Green Day- American Idiot.

Narrative Music Videos

These types of music videos tell a story which are suggested in the lyrics. It can be like a short film with a beginning, middle and end. The most popular types of narrative videos are love stories.

Taylor Swift- Love Story

This shot clearly shows a story between the two characters. The audience are aware that a story is going to be explained. It’s a typical narrative music video. Girl meets boy and falls in love etc.

Conceptual Music Videos

Concept videos are usually quite obscure, surreal and may even be obscure for an audience. These unusual ideas grab many consumers drawing them into the video. Concept videos are successful if the keep the audience entertained and they are constantly looking at what or who is on the screen.

Ok Go “Here it goes again”

This music video by Ok go, shows principles of a conceptual music video. It keeps the audience entertained through the use of a choreographed dance routine on treadmills.