Similarweb 2016: new tricks and treats by Boaz Sasson

Boaz [email protected]

SimilarWeb PRO for SEO in 2016

EVERY WEBSITEEVERY MOBILE APP

The Digital World at your Fingertips

RATING

ENGAGEMENT

APP STORE

CATEGORY

KEYWORDS

TRAFFIC METRICS

TRAFFIC SOURCES

AUDIENCE

INDUSTRY

CONTENT

EVERY COUNTRY

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Our mission is to be the way businesses

DISCOVER DECIDE DEPLOY

their digital strategy.

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Use SimilarWeb insights to Discover, Decide & Deployat all levels of the organization

Company Executives

Strategic Planning

Research Dept.

Opportunity

Identification

Marketing Dept.

Competitive &

Marketing Research

Sales & Service Dept.

Market Penetration

Analysis

Investments/M&A

Opportunity Analysis,

Due Diligence

Strategy

Competitive,

Market Research

Performance

SEO, SEM,

Media Buying

Content

PR, Marcom,

Social

Affiliates & Partners

Mining, Qualification,

Tracking

Account Management

Client Research

Sales & Lead Development

Lead Mining, Qualification,

Categorization

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We see more than 1% of all online activity

in 60+ countries - every day

Learning Set

100K+ websites & apps

Crawling

2.5B web pages/mo.

International Panel

200M+ devices

ISP Data

200M+ devices

The Largest and Most Diverse Data Set

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Our Data

Over 5B events/day(60k events per second)

8 PhDs,100 Engineers

and Big Data experts

Insights on 200MWebsites

& 5M mobile apps

Cleaning, Categorizing & processing

Machine-Learning &Prediction Algorithms

International Panel

Crawling

ISP Data

Learning Set

Granular Global Multi-Device

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Among Our E-Commerce Customers

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SimilarWeb is the Trusted Authority for Digital Insights

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Relevant ranking factors to focus on in 2016

Backlinks: build buzz

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Keyword targeting: understand your users

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Useful content: solve user’s problems and entertain them

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Engagement with brand/website: becoming attractive

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SimilarWeb PRO use casesfor SEOs

Before meeting the client

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Understand site's traffic trend – up, down, stagnating?

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Identify penalties

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Identify competitors and benchmark

against them

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Benchmark site against the industry or competing sites

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Strategic planning

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What are competitors doing that is working, or failing?

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• Keywords

• Referring sites/link sources

• Content creation

• Product selection

• PPC ad spend

• Social activity

• Geo targeting

What do your consumers want?

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• What?

• Where?

• When?

• Why?

• How?

What do your consumers want?

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Popular content &

products

What do your consumers want?

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Prioritize countries by engagement

Keyword research: turbo mode

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Use your competitors’ keywords by share,volume, or CPC

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Use your industry’s trending keywords

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Target universal search keywords

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Links & traffic

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Use referring sites to identify link/traffic sources by category

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Use ‘Popular Pages’ to identify the best pages on a specific site

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Use ‘Audience Interest’ to find related sites

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Content creation

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Harvest keywords from industry content sites for blog post ideas

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Harvest topics from Popular Pages on industry content sites

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Monitor trending searches in your industry

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Spy on sales/conversions

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Estimate conversions via thank-you pages in Popular Pages

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Estimate logged-in users via thank-you pages in Popular Pages

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Estimate popular products via traffic share in Popular Pages

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Understand which countries drive the most traffic to a website or industry

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Thank You

Boaz [email protected]

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