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Boaz Sasson | Head of Performance [email protected] Keyword Research for Lazy SEOs
13

Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

Jan 23, 2018

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Page 1: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

Boaz Sasson | Head of Performances a s s o n @ s i m i l a r w e b . c o m

Keyword Research for Lazy SEOs

Page 2: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

Every Website

Traffic Trends Desktop & Mobile

Referring Traffic

Keywords

Advertising Analysis

Popular Pages

Every App

Current User Installs

Active Users

Engagement per app

Retention Analysis

App store optimization

Every Country

We Reveal the Secrets of Online Success

Page 3: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

Harvest your

competitors’

fruit

Page 4: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

(who wants to give me all their keywords plz)

Page 5: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

60,000 keywords in less than 60 seconds

Page 6: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

Sort your harvest

into useful data

Page 7: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

The resurrection of keyword density!!!

Page 8: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

So, I guess this makes us Excel groupies?

Page 9: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

The 2 word phrases are your main terms, yum

Page 10: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

Filter by broad themes, then re-densify

Page 11: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

Keywords grouped by theme

Page 12: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

• Harvest keywords from leading/competing sites

• Clean up the list

• Sort by keyword density

• Fine-tune, filter and recheck by density

Takeaways:

Page 13: Modern Keyword Research for Lazy SEOs by Boaz Sasson (Similarweb)

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Thank You

Boaz Sassons a s s o n @ s i m i l a r w e b . c o m