Siebel eloqua itc - cloud connector

ITC Infotech’s Cloud Connector For

Eloqua And Siebel Integration (EASI)

2013 ITC Infotech 2

Siebel – Eloqua Integration : Business Need

EASI – Eloqua and Siebel Integration allows you to simplify your Enterprise Marketing

automation needs.

Do you want to unlock the potential of your customer data warehouse? Do you want a digital marketing solution for you Siebel contacts and Siebel loyalty members? Do you want quick campaign launch and response and leverage your segmentation tool ?

Leverage your datawarehouse with OBIEE Segmentation Manager to create complex segments and use the interface between OBIEE and Eloqua, to easily execute campaigns in Eloqua

For B2B customers having Siebel modules other than Siebel Marketing; with EASI and Eloqua integration, can conduct campaigns in Eloqua , with contacts synchronization and get back the responses in Siebel CRM as part of the customer master record

For customers having Siebel Marketing and wanting to leverage results of their complex and conditioned segmentation with a digital marketing tool, EASI along with Eloqua can provide a seamless solution to send Siebel Marketing segments to launch campaign in Eloqua

2013 ITC Infotech 3

Eloqua

When Customer has Siebel Marketing

For customers having Siebel Marketing and wanting to leverage results of their complex and conditioned segmentation with a digital marketing tool, EASI along with Eloqua can provide a seamless solution to send Siebel Marketing segments to launch campaign in Eloqua.

Siebel Marketing

Segmentation Using OBIEE

Contact load

EASI

Insert/update contact

Launch campaign

2013 ITC Infotech 4

Eloqua

When Customer has Siebel CRM but no Marketing module

For B2B customers having Siebel modules other than Siebel Marketing; with EASI and Eloqua integration, can conduct campaigns in Eloqua , with contacts synchronization and get back the responses in Siebel CRM as part of the customer master record.

Contacts

EASI

Segmentation

Launch campaign

Incremental Insert/ updates

Response mgmt

Bulk Load of Contacts

Campaign Response

Responses

2013 ITC Infotech 5

When the customer has a DWH and needs OBIEE enabled Marketing capability

Eloqua

EASI

Campaign Design

Launch campaign

Response mgmt

Leverage your datawarehouse with OBIEE Segmentation Manager to create complex segments and use the interface between OBIEE and Eloqua, to easily execute campaigns in Eloqua It is expected that the DWH will be in customer DMZ

Customer DWH

Stand alone Segmentation

engine OBIEE

Bulk Load of Contacts

Campaign Responses

2013 ITC Infotech 6

Siebel - Eloqua Integration – High-level integrated flows

1) Segmentation in Siebel – Imported in Eloqua Campaign contacts segmented in Siebel Marketing are loaded into Eloqua automatically during “Load Campaign” in Siebel. The contacts are created in Eloqua with ability to add along with the contact attributes, additional information like for example loyalty attributes (balance point).

2) Creation of Eloqua Shared List Automatic creation of Eloqua shared list for creating a quick segment. This is an integration of a Siebel Marketing segment to automatically load this segment as a shared list in Eloqua.

3) Individual Contact Update Contact attributes updates in Siebel will be updated in Eloqua in real time. For example, a change to loyalty points balance for the contact in Siebel will be reflected back in Eloqua.

4) Eloqua Response view in Siebel Eloqua Campaign Responses for a contact can be viewed in Siebel by the call center agents for any clarifications related to any campaigns. The data is not stored in Siebel but pulled from Eloqua to be displayed in Siebel.

5) Eloqua-Siebel Activity Creation Based on the response for a campaign contact attribute will be updated in Siebel or a New activity will be created. Example: If the contact unsubscribe for email, the Eloqua campaign response will update “Do not Email” attribute against that contact record in Siebel. If there is any bounce back for any email a new activity will be created in Siebel for the call center agents to call the customer to inform the same.

2013 ITC Infotech 7

Siebel - Eloqua Integration – High-level process flow

Application Events

Custom Web Services using

C# (.net)

Eloqua API (REST/BULK)

Scheduled Jobs Custom

Workflows

Scheduled Jobs Export Data

Export Data File

Application Events

Custom Siebel Business Process

Eloqua API (SOAP)

Request

Response

Individual Contact Update & Bulk Load

Activity View VBC in Siebel

Eloqua to Siebel Data Load

ITC Infotech Cloud Connector

2013 ITC Infotech 8

1: Individual Contact Update

Asynchronous Request

Siebel Events

Contact Save

Loyalty Member Save

Get Siebel-Eloqua

Mappings

Build Input Arguments

Custom Web Service

Eloqua Insert/Update

Contact

1. Add remove field mappings between Eloqua & Siebel.

2. Key Loyalty attributes exposed on Contact Business Component (Rolled up).

3. Loyalty attributes in Eloqua remain in sync with Siebel Loyalty.

4. Create Eloqua segment using customer loyalty attributes which is always in sync with Siebel Loyalty

Stored in Siebel LOV

Cloud Server

2013 ITC Infotech 9

Create CSV Load from CSV

Siebel Process Custom WebService REST API Call

Create Shared List

Customized Business Process

1. Revised Siebel Marketing OOTB workflows

Import Marketing Contact

Marketing Campaign Load

2. Automatic creation of Contact Shared List in Eloqua for campaign contacts loaded from Siebel

3. Customization works in sync with automatic split of campaign contact load for every 1000 record batch size.

2: Bulk Contact Load & Shared List

Siebel Campaign Create & Associate Segment

Load Campaign

2013 ITC Infotech 10

Scheduled Workflow

Scheduled Activity Export

Eloqua Activity Data File

Read Activity Data File

Load Eloqua Activity

Marked for Follow-up

in LOV?

Create Siebel Activity

Siebel RCR Job

Recurring Export Job

1. LOV Driven conditions to create Siebel Activity (Eg: Follow up Siebel activity for Bounce back)

2. Non SRF configurations drives Siebel Activity. (Eg: Activity Type, Owner, Due date, Priority etc.,)

3. Configure number of days to control recent view of Eloqua Activities.

3: Activity Load From Eloqua

Siebel Eloqua

2013 ITC Infotech 11

Siebel - Eloqua Integration – Technical Architecture

Customer’s Network

Customer’s DMZ

EASI

Siebel On Premise

Siebel Web Server Contacts

Eloqua Activities

End-to-End Integration

EASI – Eloqua And Siebel Integration (ITC Infotech’s cloud connector)

2013 ITC Infotech 12

Q & A

2013 ITC Infotech

Thank you