A revolutionary shift in the way market monitoring is done Byelex Showcase BuzzTalk Facing today’s marketing challenge Today’s marketing challenge is to improve ROI by saving investments and increasing return. Marketing professionals are using advanced market research and a rapidly increasing range of support systems for enhanced budgeting, planning, and decision making. Meanwhile Social Media are proliferating, and massive data flows are containing huge amounts of valuable, yet under-utilized marketing data. The launch of BuzzTalk 1 might change this quite rapidly. BuzzTalk gives unprecedented access to unstructured, textual data, providing new market information to support decision making. BuzzTalk offers a revolutionary shift in the way market monitoring and analysis is done, enabling new ways to facing today’s marketing challenge. 1 https://buzztalk.nl/ Technology used in this application A Compelling Perspective Marketing management support functions According to Asur and Huberman 2 social media content can be used to predict real-world outcomes. In particular, they use the chatter from Twitter.com to forecast box-office revenues for movies. A simple model built from the rate at which tweets are created about particular topics can outperform market-based predictors. And sentiments extracted from Twitter can be utilized to further improve the forecasting power of social media. BuzzTalk is perfectly suited for monitoring and analyzing tweets, blogs and news sites, and for picking, choosing, enhancing and presenting relevant information. For example it will easily: • Identify new trends; • Detect hypes and spikes; • Monitor and analyse the reputations of people, companies and brands. It will do so in minutes. What it does “Intuition will tell the thinking mind where to look next” said Jonas Salk, discoverer of the polio vaccine. From this perspective BuzzTalk not only will tell the marketing professional where to look next, it subsequently also supports her in doing so. 2 Sitaram Asur, Bernardo A. Huberman (2010) Predicting the Future with Social Media, http://arxiv.org/abs/1003.5699v1 Spike detection
Today’s marketing challenge is to improve ROI by saving investments and increasing return. Marketing professionals are using advanced market research and a rapidly increasing range of support systems for enhanced budgeting, planning, and decision making. Meanwhile Social Media are proliferating, and massive data flows are containing huge amounts of valuable, yet under-utilized marketing data. The launch of BuzzTalk1 might change this quite rapidly. BuzzTalk gives unprecedented access to unstructured, textual data, providing new market information to support decision making. BuzzTalk offers a revolutionary shift in the way market monitoring and analysis is done, enabling new ways to facing today’s marketing challenge.
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A revolutionary shift in the way market monitoring is done
Byelex Showcase
BuzzTalk ClientByelex B.V.
TechnologyJAVA, Oracle, GlassFish, PostGreSQL,
FusionCharts
Delivery2010 - 2011
Facing today’s marketing challenge
Today’s marketing challenge is to improve ROI by
saving investments and increasing return. Marketing
professionals are using advanced market research and a
rapidly increasing range of support systems for enhanced
budgeting, planning, and decision making. Meanwhile
Social Media are proliferating, and massive data flows are
containing huge amounts of valuable, yet under-utilized
marketing data. The launch of BuzzTalk1 might change
this quite rapidly.
BuzzTalk gives unprecedented access to unstructured,
textual data, providing new market information to support
decision making. BuzzTalk offers a revolutionary shift in the
way market monitoring and analysis is done, enabling new
ways to facing today’s marketing challenge.
1 https://buzztalk.nl/
Technology used in this application
A Compelling Perspective
Marketing management support functions
According to Asur and Huberman2 social media content
can be used to predict real-world outcomes. In particular,
they use the chatter from Twitter.com to forecast box-office
revenues for movies. A simple model built from the rate
at which tweets are created about particular topics can
outperform market-based predictors. And sentiments
extracted from Twitter can be utilized to further improve the
forecasting power of social media.
BuzzTalk is perfectly suited for monitoring and analyzing
tweets, blogs and news sites, and for picking, choosing,
enhancing and presenting relevant information. For
example it will easily:
• Identify new trends;
• Detect hypes and spikes;
• Monitor and analyse the reputations of people,
companies and brands.
It will do so in minutes.
What it does
“Intuition will tell the thinking mind where to look next”
said Jonas Salk, discoverer of the polio vaccine. From
this perspective BuzzTalk not only will tell the marketing
professional where to look next, it subsequently also
supports her in doing so.
2 Sitaram Asur, Bernardo A. Huberman (2010) Predicting the Future with
Social Media, http://arxiv.org/abs/1003.5699v1
Spike detection
How it works
BuzzTalk can generate reports that are based on a whole
spectrum of user defined searches. These reports provide
information and analyses of the online publications and
social communications on the Internet about the specified
search topics.
BuzzTalk is currently mining 16,000 feeds worldwide,
mainly in the United States (over 7,000 feeds), The
Netherlands (5,000 feeds), United Kingdom (1,000 feeds),
Belgium (700 feeds), and Canada (500 feeds).
Byelex Showcase
A revolutionary shift in the way market monitoring is done
BuzzTalk
This engine searches the article for facts within 36 groups
such as: Industry Term, Organization, Company, Market
Index, Person, Country, Region, City, Political Event, Sports
Event, Technology, Operating System, Programming
Language, Published Medium, Medical Treatment, and
Music Album. It tags those facts and returns the results.
Each document is cleaned and translated into English.
Then the sentiment is determined through OpenDover, the
most powerful sentiment analysis tool currently available.
If possible the subject domain is also detected. Currently