Show Me The Money: Fundraising 2.0 Francis Kung Engineers Without Borders Canada
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The Internet...
• 88% of Canadians are on the Internet
• ... spending an average of 17 hours / week online 1
1 CIP – RIC “Canada Online!” Survey (2007) - http://www.ciponline.ca
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Be compelling
• 40% of visitors are looking for news and events
• 35% are looking for general information
• 18% want to donate 2
• Quick emotional connection
• Plan your website
2 ForeSee Results, “Trends in Constituent Satisfaction with Nonprofit Websites” (2009)
SickKids Foundation
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Offer many options
• Donating is an opportunity to get involved
• Gifts can be of many types
• Money
• Stock
• In-kind
• Time
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Show the big picture
• The power of collective action & feeling part of a larger movement
• Provide instant recognition (gratification)
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Keep donors engaged
• Thank-you!
• Constant updates
• Repeat donors are much more likely to donate again
• Think of your donors as partners
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Let your members do the talking
• Leverage personal connections
• Word of mouth
• Social networks
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Case Study: Gift of Opportunity
• Networks & connections
• Personal stories
• Why this is important to me (passion)
• What EWB is doing (concrete plan)
• Immediate recognition; part of a larger movement
• Easy to donate
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CanadaHelps really helps!
• Credit card processing
• Monthly donations
• In memory / in honour
• Giving pages
Questions?
Francis Kung
Engineers Without Borders Canada
http://www.ewb.ca
@franciskung