- 1.Keith Scovell [email protected] @Keithscovell September 10,
2011 Consumers, Shoppers, Retailers & Manufacturers by making
the process of shopping easier and more desirable, and the choices
clearer, the consumer will buy more. Sara suggested I try this
brand Wonder if I could get a better price? USA Shopper Power is
Growing
2. Power Shifts Shopper Solutions in the Web Shopper Outlook
Suggestions for Moving Forward Sources, Acknowledgements &
Links 3. Looking Back Channel Power Begins to Shift First to
Retailers Grocery Retailers Gain Power 80s, 90s Walmart entered in
1988 and now is the largest USA Grocery Retailer Information &
Logistics - Scaling & Efficiency Purchasing Power, Packaging
Requirements and Perfect Order Requirements Satellite, Private
Label Growth, EDLP and JIT Retail Link (POS) USA Grocery Retailers
Consolidated Top Ten = ~70% Revenue Leveraging Information to Scale
and Drive Efficiency Shifts the Retail Landscape and Retail Power
Position 4. Trade Marketing Grows Retail Account Management
Portfolio Alignment / Category Captains Large Scale ERP First
Moment of Truth P&G Win at the Shelf POS Demand Replenishment
Then CPG Manufactures Consolidate and Drive Efficiencies - 90s ,
00s Multiple Waves of M&A Collaboration with Retailers Increase
Nelscott Reef 5. Power Shifts Next to Shoppers More Retail Channel
Choices Shopper Choices Increase Grocery losing market share as new
formats gain traction Large Format, Dollar, Natural/Organic, Rx,
Convenience Shopper Trips Decrease and Quick Trips % Rise New
products, Sku counts increase and Private Label Grows Shopper
Access Moves On-line On-line Commerce, Home Delivery, On-Line Store
Pick-up Retail Landscape More Complex to Serve 6. Shopper Gains
Control 2010 : Pulls What She Needs Information Aware & Driven
Search Word of Mouth - Friends Digital Deal Hunting Evaluation
Mobile Real Time Influencer Zero Moment Truth Emerges New Decision
Moment 7. Next Step Shopper Personalization Shopper Trip Mission
Quick Trip, Fill-in, Stock Time of the Day Zero Moment of Truth
Content Search and Evaluate Social Friends Out of Store / In-Store
First Moment of Truth Store Level Planogram Refresh / Compliance
Packaging & Information Second Moment of Truth Social &
Evaluation Real Time Operations Shopper Community In Bound
Marketing Location & Convenience 8. 1/31/2015 8 Shopper Pace Of
Change 7 Billion People 2011 Millennium Generation WWW 20th
Anniversary August 6, 2011 Web 2.0+ Cheap Innovation, Quick Scale
Out and Mass Collaboration Screens & Mobility Smartphones,
Media & PC Tablets & Gaming Devices Facebook ,Twitter ,
Google, LinkedIn Anytime, Anywhere, Anything eCouponing & QR
Codes Cloud HTML5 & IPv6 Google & Motorola - Mobile &
HP Wild West! 9. 1. 20 percent of searches on Google each day have
NEVER been searched for before. 2. There are more than 3.5 billion
pieces of content (web links, news stories, blog posts, etc.)
shared each week on Facebook. 3. 43 percent of all online consumers
are social media fans or followers 4. 53 percent of people on
Twitter recommend companies or their products in their tweets. 5.
The average American internet user watches 30 minutes of video
online per day. 6. 35 hours of video footage is uploaded to YouTube
every minute. 7. 56 percent of LinkedIn's 100 million users are
outside of the United States. 8. Every day, 2,300 new Wikipedia
articles are created, adding to its 17 million articles, with
contributions from 91,000 active contributors. 9. 1.4 million new
blog posts are created every day. 10. 200 million Facebook users
access the service from a mobile device, 11. There are more than 5
billion photos on Flickr. 12. 45 million people view Slide Share
presentations each month. 13. $3.08 billion will be spent to
advertise on social networking sites in 2011, a 55 percent increase
over 2010. 13 Mind-Bending Social Media Marketing Statistics
http://blog.hubspot.com/blog/tabid/6307/bid/23865/13-Mind-Bending-Social-
Media-MarketingStatistics.aspx#ixzz1WrYXEK00 10. Shopper Examples
Starbucks Integrate Mobile Shopper into Store Frito Lay Connected
Shelf / Store Level Category Management Tesco South Korea Mobile
Shopper Innovation Hallmark Insights through Private Social
communities Nexus Pro Mend Pilot Product Introduction through
Social Communities Reeses Market through New Media Target Instant
Coupons Mobile CVS Loyalty Cards 11. Shopper / Consumer - Private
Communities Communiscape - "Members like and enjoy the experience
of being part of an online community. They form bonds of
association with others in the groups or with facilitators who work
with the groups in a professional way. Members are honest,
providing both positive and negative feedback." Lori Givan, Senior
Consumer Research Project Leader with Hallmark Hallmark has been
utilizing the social web and online methods for research before
most, and has taken an extremely forward-thinking approach to being
innovative and knowledge expansion. 12. Brands build trust, test
markets with immediate social feedback. Hair care brand Nexxus used
social to test the market, then successfully launch their new
ProMend product line, developed to reduce split ends in just a few
uses. Not only did the feedback help market the product, the
real-time feedback ensured that Nexxus wouldnt stumble on its bold
claim upon launch, saving them money in potential product returns
and ensuring their ongoing consumer trust. Bazzarvoice - Social
Commerce Trends Report 2011: Embracing Customer Centricity through
Digital Democracy New Product Launch Real Time Shopper Feedback 13.
Integrating Reeses into Xbox LIVE allowed us to reach our target
consumer in a unique and interactive way. By activating brand
integration in to the online gaming space, we had the opportunity
to excite & engage our Reeses fans. Xbox definitely helped us
bring the perfect combination of chocolate & peanut butter into
the spirit of Halloween Jeff King, Sr. Brand ManagerReeses, The
Hershey Company Since 57% of the Xbox Live 18+ Audience does not
use TV as their main form of entertainment, the platform offered
Reeses a way to reach a segment of their consumers who would miss
their TV ads. New Media Channels A Sweet Story for Reeses and Xbox
LIVE Microsoft Case Study 2011 14. Introduces Mobility for Shoppers
Starbucks Card Mobile is a three- part system that includes 2D bar
codes, scanners and mobile phone applications for iPhone,
BlackBerry and now Android. In an interview with Mashable, Adam
Brotman, Starbucks vice president and general manager of digital
ventures The companys internal technology maxim: improving the
in-store customer experience should drive technological innovation,
and not the other way around. 15. Shelf is Focus Maximize Space
Winning at the Shelf FMOT 1. Assortment Optimization reducing
unproductive SKUs makes Shopping easier 2. Space Allocation what
are the trends we are seeing forward looking 3. Shelf Merchandising
all comes to life when the planogram is developed! Store Level
Category Management CPG & Retailer Partnering Store Shelf
Connected Journey Tailored for Each Store Location Based on Shopper
Made it Easier to Shop and Brand Message Clearer Demand Planning
Store Clustering 2002 Very Good Demand Planning Store Level 2008 -
Best! 16. In-Store Instant Coupons Target Target is testing instant
coupons in select stores with additional on-demand promotions
planned for the future as mobile coupon enrollment grows. At
Target, we recognize our guests are connected, through a multitude
of mobile and social networking technologies, said Kristy Welker,
spokeswoman at Target. By leveraging innovative technologies, we
are delivering highly-relevant and differentiated shopping
solutions that are personal, simple, and accessible anywhere and
anytime. Target teamed up with Facebook to deliver an application
(My TargetWeekly) that is intended to help save time and money by
delivering focused offers over Target's Facebook page. After a
consumer spends a few minutes setting up preferences, the app
delivers in-store special offers based on the consumers personal
choices and location information. Target was the first retailer to
have the ability to scan a bar code directly from a mobile device
at any store nationwide, 17. CVS Pharmacy Customers for Life!
47,000 July 2011 574,000 Sept. 2011 67+ Million Members February
2010, CVS launched a Twitter feed that spotlighted special offers
and sales September 2010, CVS launched CVS/pharmacy Facebook page
October 2010 - launch of its mobile application for customers using
the iPhone(R) and other Apple mobile devices. January 2011 CVS
launched ExtraCare Beauty Club Facebook July 2011 - CVS/pharmacy is
First National Retailer to Offer In-Store Photo Book and KODAK
Picture Movie DVD 7,100 In-Store Coupon Kiosks IPhoneInnovation 18.
Homeplus TESCO in South Korea ZMOT FMOT On-Line Growth Bringing the
Virtual Store to the Shopper No change In Behavior Required Wait
Time Translated into Shopping Shopper In the Web Not on the Web 19.
1/31/2015 19 Smaller Urban Store Formats Share of Wallet Recent
announcement of some of the big retail chains (Walmart, Office
Depot and Best Buy) to introduce smaller format stores in urban
areas. Tesco is shrinking its format further with convenience
stores that might be called micro-boxes by US standards. The cookie
cutter, one-size-fits-all doesnt seem to work that well any more,
says Ira Kalish, director of global economics at Deloitte Research,
who links the shrinking of stores to the diversification or
fragmentation of consumer profiles and preferences. Financial Times
20. Shopper Information Developments Walmart to Share POS Amazon Ad
Network* Facebook & Nielsen P&G Demand Tec & Nielsen
Walmart Labs 21. Shopper Ecosystems App Exchanges Shoppers Connect
the Dots - Interoperable Applications / Services Location &
Transportation Ecosystem Smart Cars Location Services Store Maps
Urban Grocery Real Time Promotions Health & Wellness Ecosystem
Biocitizens Manufacturers Life Sciences Retailers Health Care
Providers 22. Shopper In the Internet Personalization Sensing Where
You Are Privacy, Security & Permission Knows Where You Are and
What You Are Doing Location-aware, Motion-aware, and
Environment-aware Personalizes Navigation on Devices Mobile Search
- Relevance, Simplicity and Speed eWallet - Ecosystem Assists You
in Managing Your Money Mobile Processing Standards Connecting You
to Your Brands and Stores See article and video on Google Wallet
http://bit.ly/psGAyb 23. An Ocean of Possibilities to Choose From .
But there is no Point in Trying to Boil it all Need to Change?
Shopper Importance? Pull & Push Based Models? Innovation
Platform Shopper Input Marketing Mix: In Bound, Social & Mobile
New Product Introductions and Promoted Products Store Specific
Information Highway Store Level Category Management Multi-Channel
Listening and Support 24. 1/31/2015 24 Suggestions For Moving
Forward - Shopper Develop a Shopper Business Model Framework
Aggregate & Integrate New and Existing Signals Conduct Pilots -
Test, Measure and Learn A young penguin apparently took a wrong
turn while swimming near Antarctica and endured a 2,000- mile
journey to New Zealand, the first time in 44 years that one of the
creatures has been sighted here in the wild. Associated Press /
June 22, 2011 Happy Feet returned to sea on September 4, 2011 Alex
Tosolini, Vice President, Global e- Business for P&G, He
focuses on putting business ownership first to deal with these
inherent issues. He recommends asking, How well do I know the broad
business challenges for this Brand? Tosolini says. Consumers can
make product decisions in a click. Retailers can change their
product offerings online in an instant, manufacturers can provide
new content in a click all this takes weeks or months in a store
environment. 25. Develop a Shopper Business Model Framework Shopper
Strategy? Who are Your Shoppers? Do You Understand their Journey?
What are Your Strategic Retail Accounts? Integrated Marketing
Strategy? What Are Others Doing to Improve Shopper Value? Three
Areas to Partner to Win with the Shopper: - Shopper Marketing -
Cluster/Store Level Category Management - CPG/Retailer / One
Version of the Truth Consider Organizational Hub & Spoke? Store
Teams? IT Strategy? Social & Mobility B2C, B2B, B2E? Privacy
& Securit 26. Winning with the Shopper Manufacturer and
Retailer Partnership Three Major Areas to Focus On Integrate
Repeatable Processes by making the process of shopping easier and
more desirable, and the choices clearer, the consumer will buy
more. One Version of the Truth Connecting Point of Sale Store Level
Category Management Connecting at the Shelf Shopper Marketing
Connecting with Shopper 27. Shopper Journey - Shopper Focus Areas
Stimulus ZMOT FMOT Shelf Connected SMOT Consumer Marketing Shopper
Marketing At Home & On the Go Shopper Marketing Store Level
Category Management One Version of the Truth The first moment
occurs at the store shelf, when a consumer decides whether to buy
one brand or another. The second occurs at home, when she uses the
brand and is delighted, or isnt. ZMOT is that moment when you grab
your laptop, mobile phone or some other wired device and start
learning about a product or service youre thinking about trying or
buying. 28. 28July 20, 2011 -- Looking like a spider's web swirled
into a spiral, the galaxy IC 342 presents its delicate pattern of
dust in this image from NASA's Spitzer Space Telescope Shopper
Signals Aggregate and Integrate Pattern Based Strategies Connect
Shopper Across Your Enterprise Real Time Data Rivers & Streams
IPv6 Machine Sensors ZMOT Social Media Cluster Analysis Mobile
Social Commerce Listening FMOT Shelf Connected 29. Stimulus ZMOT
FMOT Shelf Connected SMOT Shopper Marketing Shopper Marketing Store
Level Category Management One Version of the Truth Shopper Journey
- Signal Mapping Shopper Segments & Local Store Teams Social
Media Clustering Analysis Shipments / Traffic / Shopper / Loyalty /
POS Product and Shopping Evaluations Consumer Marketing In Bound
Marketing Product and Shopping Social Comments 30. 1/31/2015 30
Shopper - Test, Measure and Learn Adaptability Key in Evolving
Ecosystems Connect Shopper Marketing to Store Level Category
Management Positive Reinforcement to Change Behavior Predictive
Analytics End to End Pilots 31. Shopper is Growing in Power Driven
by Social Mobile Shopper Business Model, Signals and Test, Measure
& Learn Integration of Shopper Marketing, Store Level Category
Management & Information Highway Photographer Gustaf Mantel 32.
Sources and Acknowledgements 1. ZMOT Winning the Zero Moment of
Truth - By Jim Lecinski - Google ebook 2. Minority Rules:
Scientists Discover Tipping Point for the Spread of Ideas,
SCNARC/Rensselaer Polytechnic Institute -
http://news.rpi.edu/update.do?artcenterkey=2902 3. The Predictive
Power Of Social Media Dan Woods, 07.27.10, 06:00 AM EDT Cluster
analysis turns social media into a tool to predict the future.
http://www.forbes.com/2010/07/26/cluster-
analysis-predictions-technology-social-media_2.html 4. Consumer
Goods Technology - Connecting at the Shelf 8/3/2011 2:00:00 PM
(EST) Moderator: Kara Romanow, Executive Editor, CGT Panelists:
Fred Baumann, Vice President of Industry Strategy, JDA Software ,
Ben Pivar, Vice President, Capgemini
http://consumergoods.edgl.com/trends/Three-Examples-of-Shelf-Connected-Supply-
Chains74915 5. Social Commerce Trends Report 2011 Embracing
Customer Centricity through Digital Democracy May 27, 2011
Bazzarvoice - Social Commerce Summit 2011 -
http://www.bazaarvoice.com/resources/research/social-commerce-trends-report-top-takeaways-2011-
social-commerce-summit 6. Design beyond the glowing rectangle. What
does the internet of things mean for UX designers? Claire Rowland
& Chris Browne April 2011 @fjord, [email protected] ,
[email protected] / @clurr Thanks also to Alex von
Feldmann, Dom Quigley, Ann Light, Alfred Lui, Ji-Hye Park, Sam
Crosland, Martin Charlier, Helen Le Vo 33. Sources and
Acknowledgements 7 How Starbucks Is Paving the Way for Mainstream
Mobile Payments July 28, 2011 by Jennifer Van Grove 8 The Top 10
Keys to Demand Signal Repository Excellence Jennifer Beckett, VP
Sales and Marketing, Vendor Managed Technologies, Inc. ,
[email protected] Dave Kane, Consumer Goods Industry
Director at Microsoft Corporation, [email protected] Lisa Terry,
Consumer Goods Technology magazine, [email protected]
http://consumergoods.edgl.com/white-papers 9 Hallmark &
Communiscape -
http://www.communispace.com/clients/Testimonials.aspx 10 Success
Comes From Better Data, Not Better Analysis 1:14 PM Monday August
8, 2011 by Daryl Morey Houston Rockets GM @dmorey -
http://blogs.hbr.org/cs/2011/08/success_comes_from_better_data.html
11 Trip Management The Next Big Thing Unilever 2005,
http://www.unileverusa.com/mediacenter/pressreleases/2005_PressReleases/Trip_Manage
ment.aspx 12 Winning the Hispanic Shopping Trip A Unilever Trip
Management Report 2006
www.unileverusa.com/.../Hispanic%20Trip%20Study_tcm23-40305.pdf 13
Shopper Marketing 4.0 GMA, Booz 2010 -
www.gmaonline.org/downloads/research-
and.../Shopper_Marketing_4.0.pdf 34. Sources and Acknowledgements
14. P&G Shifts Marketing-Mix Biz to Nielsen, DemandTec for
Faster ROI Reads Work Pegged at $15-$20M Will Shape Marketing
Budget of Billions By: Jack NeffBio E-mail Author Published: August
12, 2011
http://adage.com/article/news/p-g-shifts-marketing-mix-biz-
nielsendemandtec/229235/?utm_source=feedburner&utm_medium=twitter&utm_campai
gn=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29
15. The Future of Health & Wellness in Food Retailing Health
Horizons Program www.iftf.org SR-1096B | April 2008 124 University
Avenue, 2nd Floor Palo Alto, California 94301 Forecasts and
Implications, Authors Vivian Distler Rod Falcon Crystal Lynn Keeler
Patrick Kiernan Miriam Lueck 16. HoukTPM April 21, 2008
http://houktpm.com/shopper_marketing_1.htm Financial Times -
http://www.ft.com/cms/s/0/9194555e-bddb-11e0-babc-
00144feabdc0.html#ixzz1UvA2LTo3 17. Branding in the Digital Age:
Youre Spending Your Money in All the Wrong Places by David C.
Edelman HBR December 2010
http://hbr.org/2010/12/branding-in-the-digital-
age-youre-spending-your-money-in-all-the-wrong-places/ar/1 18.
Marketing shift seen for Millennial generation Benny Evangelista,
Chronicle Staff Writer San Francisco Chronicle August 21, 2011
04:00 AM Copyright San Francisco Chronicle. All rights reserved.
This material may not be published, broadcast, rewritten or
redistributed. Sunday, August 21, 2011 35. Sources and
Acknowledgements 19. Top 3 Takeaways From Googles Inside Search
Event Jun 27, 2011 at 8:54am ET by Bryson Meunier
http://searchengineland.com/top-3-takeaways-from-google%E2%80%99s-inside-
search-event-82531 20. Column: Mobile Mondays Whats The Difference
Between Mobile & Desktop SEO? Aug 22, 2011 at 10:30am ET by
Bryson Meunier http://searchengineland.com/what%e2%80%99s-the-
difference-between-mobile-desktop-seo-89862 21. Consumer and
Shopper Insights February 2011 , McKinsey & Co. The decade
ahead: Trends that will shape the consumer goods industry - By
Ishan Chatterjee, Jrn Kpper, Christian Mariager, Patrick Moore and
Steve Reis
csi.mckinsey.com/~/media/Extranets/.../Reports/DecadeAheadFNL.ashx
22. The New Shopper Todays Purchase Path and the Media that
Influences It CARAT & Microsoft Advertising - Beth Uyenco,
Global Research Director, Microsoft Advertising,
[email protected] Mike Hess, EVP for Insights & Analytics,
Carat US, [email protected]
advertising.microsoft.com/online-consumer-retail-research 23. The 5
Shares: Kantar Retails Guide to Retailer/Supplier Strategy for the
Next Five Years, Bryan Gildenberg -
www.kantarretail.com/.../KR_5shares_ExpandedExecSummary.pdf 36.
Sources and Acknowledgements 24. The future of the Consumer
Products industry The end of the worldor a world of opportunity?
IBM Institute for Business Value by Guy Blissett, Trevor Davis,
Bill Gilmour, Patrick Medley and Mark Yeomans For more information
about this study, you may e-mail the IBM Institute for Business
Value at [email protected]. 25. Magic Quadrant for Social CRM Gartner
July 25, 2011, Adam Samar, Ed Thompson, Jim Davies, Chris Fletcher,
Jeffrey Mann, Michael Maoz 26. The Mobile Movement Understanding
Smartphone Users Google/IPSOS OTX MediaCT U.S., April 2011 27.
Gartner - Yvonne Genovese Discusses Pattern-Based Strategy
http://www.youtube.com/watch?v=r8N0L8Cz1qg 28. Nielsen to launch
online campaign rating tool By Andrew Edgecliffe-Johnson in New
York Please respect FT.com's ts&cs and copyright policy which
allow you to: share links; copy content for personal use; &
redistribute limited extracts. Email [email protected] to buy
additional rights or use this link to reference the article -
http://www.ft.com/cms/s/2/fb4608a2-c106-11e0-b8c2-00144feabdc0.html#ixzz1UPuJLeOt
29. Making Sense of Social Data, Deloitte Review By Doug Palmer,
Vikram Mahidhar and Dan Elbert
http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/deloitte-
review/f7e9ceb3b2741310VgnVCM1000001a56f00aRCRD.htm 37. 30. Welcome
The Age Of The Customer Look At Processes From the Outside In
Posted by William Band on August 8, 2011
http://www.customerthink.com/blog/welcome_the_age_of_the_customer_look_at_processes_
from_the_outside_in?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A
+customerthink+%28CustomerThink+-+All+Posts%29 31. The Trends
Driving Your Mobile Strategy Now Through 2015 , Gartner Webinar,
August 24, 2011, Nick Jones , VP Distinguished Analyst Webcast
http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=17
33532&commId=31365&channelId=5500&id=51796150 32.
Mobile Commerce Daily - Target tests instant offers as mobile
couponing program grows July 22, 2011 By Chantal Tode
http://www.mobilecommercedaily.com/2011/07/22/target-tests-
instant-offers-as-mobile-couponing-program-grows 33. Campbell Soup
Challenges Belief That 70% of Buying Decisions Made at Shelf - Al
Heller is co-author, Consumer-Centric Category Management
(Nielsen/Wiley) and president, Distinct Communications, LLC. -
http://www.cpgmatters.com/instoremarketing0811.html 34. Facebook Is
The New Nielsen Family , BY E.B. Boyd Wed Aug 3, 2011 -
http://www.fastcompany.com/1771291/could-nielsen-s-new-measurement-system-finally-
prove-the-worth-of-online-advertising Sources and Acknowledgements
38. 35. Enterprise Social Computing Whitepaper - Accelerating
communications and innovations inside the enterprise , David M.
Kane, Industry Director, US Consumer Goods, Microsoft Corp. Kevin
Tigges, Industry Director, US Consumer Goods, Microsoft Corp. Shish
Shridhar, Director BI Solutions, WW Industry Group, Microsoft Corp.
Doug Caywood, Industry Director, US Consumer Goods, Microsoft Corp.
In collaboration with GMA Information Systems Committee Sponsored
by Microsoft Distribution & Services Industry Sector Microsoft
& GMA download.microsoft.com 35. General Mills Builds
E-Commerce Site - http://consumergoods.edgl.com/news/general-
mills-builds-e-commerce-site-74967?referaltype=newsletter 36.
Branding in the Digital Age: Youre Spending Your Money in All the
Wrong Places by David C. Edelman December 2010 -
justincaseyouwerewondering.com/.../Branding-in-the-
Digital-Age-HBR.pdf 37. Nielsen to launch online campaign rating
tool By Andrew Edgecliffe-Johnson in New York
http://www.ft.com/cms/s/2/fb4608a2-c106-11e0-b8c2-00144feabdc0.html#ixzz1UPuJLeOt
38. A Web of Truths - Wednesday, July 27, 2011 - Posted by James
Tenser at Links to this post 39. An Event Driven World - February
7th, 2010 in BPMN, Rick Geneva Process Modeling Sources and
Acknowledgements 39. 40. Customer Loyalty Programs That Work July
27, 2011, Harvard Business Review - Maggie Starvish
http://hbswk.hbs.edu/cgi-bin/print/6733.html 41. Marketing shift
seen for Millennial generation Benny Evangelista, Chronicle Staff
Writer San Francisco Chronicle August 21, 2011 04:00 AM Copyright
San Francisco Chronicle. All rights reserved. This material may not
be published, broadcast, rewritten or redistributed. Sunday, August
21, 2011 42. Gartner Says the Market for Social CRM Is on Pace to
Surpass $1 Billion in Revenue by Year-End 2012 -
http://www.gartner.com/it/page.jsp?id=1777938 43. Rethinking the
Marketing Mix from the Customers Perspective March 2nd, 2011 |
Author: Beth Harte
http://www.theharteofmarketing.com/2011/03/rethinking-marketing-mix-ps-
customers-perspective.html 40. Media Buyers: Upfront Deals Remain
Solid - by Wayne Friedman, Friday, August 12, 2011, 12:16 PM
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155805
41. What is missing from moments of truth marketing- Joel Rubinson
on Marketing Research -
http://blog.joelrubinson.net/2011/07/what-is-missing-from-moments-of-truth-marketing/
42. Gartner: Mobile Payment Adoption At Least Four Years Away By
Tom Ryan August 15, 2011 -
http://www.retailwire.com/discussion/15444/gartner-mobile-payment-adoption-at-
least-four-years-away Sources and Acknowledgements 40. 43.
Utilizing Social Media to Understand People - by Josh Gunkel Ben
Smithee Tom Brailsford 3.30.11
http://www.slideshare.net/CuratingPixels/utilizing-social-media-to-
understand-people 44. Tesco Takes Virtual Store to Subway Riders in
South Korea By George Anderson July 6, 2011 -
http://www.retailwire.com/discussion/15360/tesco-takes-virtual-store-to-subway-
riders-in-south-korea 45. Mondays Musings: A Working Vendor
Landscape For Social Business Published on August 15, 2011 by R
"Ray" Wang http://blog.softwareinsider.org/2011/08/15/mondays-
musings-a-working-vendor-landscape-for-social-business/ 46. The
Evolution of Marketing Systems, Professor John M. McCann, Fuqua
School of Business, Duke University -
http://www.duke.edu/~mccann/mwb/1evolve.htm 47. Wal-Mart Stores,
Inc. http://www.fundinguniverse.com/company-histories/WalMart-
Stores-Inc-Company-History.html 48. Mobile Retailing Blueprint, A
Comprehensive Guide for Navigating the Mobile Landscape Version
2.0.0, 2011/01/04 A Joint White Paper sponsored by the National
Retail Federation -
www.nrf.com/modules.php?name=Documents&op=viewlive&sp_id...
Sources and Acknowledgements 41. 49. (Report) Social Media Crises
On Rise: Be Prepared by Climbing the Social Business Hierarchy of
Needs Jeremiah Owyang SF, Silicon Valley, Industry Analyst
Altimeter Group Posted on August 31st, 2011
http://www.web-strategist.com/blog/ 50. Birds of a Feather: Should
they Only Flock Together? by Lora Cecere on June 28, 2011
http://www.supplychainshaman.com/new-technologies/birds-of-a-feather-should-they-only-
flock-together/ 51. Grow Sales & Profits through
Consumer-Driven Category Management How Category Management can
Create a Strategic Differentiator and Drive More Sales at the Shelf
>>Featuring Dave Boissevain, Director of Category Management,
Frito-Lay