SHIFT MX17

MX2017

MX17 FALL 16

FALL 16 MX17

WE A

RE THE BRA

ND

FOR TH

E BOLD

AN

D

FEARLESS, TH

E ARM

OR FO

R THE PU

RIST.

WE A

RE THE FA

STEST. WE G

O TH

E BIGG

EST. WE

HAVE TH

E MO

ST FUN

. WE STAY TRU

E TO O

UR

IDEA

LS. WE BELIEVE IT M

ATTERS HO

W YO

U

MA

KE IT, THAT STYLE A

ND

AU

THEN

TICITY D

EFINE

OU

R IND

IVIDU

ALISM

.

WE RA

CE, A

ND

WE RID

E. ALO

NE, W

ITH FRIEN

DS,

OR W

ITH O

THERS LIKE U

S. ON

THE TRA

CK, IN

THE

HILLS, A

ND

AN

YWH

ERE IN BETW

EEN. W

HEREVER

AN

D W

HEN

EVER WE C

AN

, WE EN

JOY TH

E RIDE.

WE A

RE DIFFEREN

T. WE A

RE SHIFT.

AMONGSHEEP

WE ARE WOLVES

SHIF

T

4

MX17 FALL 16

SHIFT

5

FALL 16 MX17

WE ARE SHIFT

CONTENTS

TEAM

BLACK & WHITE

BLACK LABEL

WHITE LABEL

YOUTH WHITE LABEL

WHITE LABEL HELMETS

RECON

GOGGLES

PROTECTION

TEES

FLEECE

HATS

02

04

06

08

10

20

34

38

40

48

49

50

51

51

FALL 16 MX17

/ CONTENTS

SHIF

T

6

MX17 FALL 16

SHIFT

7

FALL 16 MX17

CHAD REED

JEREMY “TWITCH” STENBERG

JEFF EMIG

JOSH HANSEN

JOSH GRANT

BEN TOWNLEY

KEVIN STRIJBOS

BLAKE “BILKO” WILLIAMS

KRIS FOSTER

GENKI WATANABE

ANDY BAKKEN

CEDRIC SOUBEYRAS

BEAU BAMBURG

BRET TRIGG

JACK SIMPSON

LUKE ARBON

CHEYNE BOYD

LUKE CLOUT

ESTEBAN CASTILLO

DAVID RINALDO

noun /’sindikit/ a. a group of individuals combined to promote a common interest. b. a group, combination, or association of gangsters controlling organized crime activities or one type of crime. see also, cartel.

/ SYNDICATE

FALL 16 MX17

SHIF

T

8

MX17 FALL 16

RIDE IN

C

OLO

RLIVE

INBL

AC

K &

WH

ITE

SHIFT

9

FALL 16 MX17

World class performance meets world leading style. Designed to increase mobility and reduce weight by combining superior materials and innovative construction, 3LACK label sets the bar for lightweight, technical racewear with an uncompromised fit and unbeatable price.

This is where uncompromised value is defined. Combining simple construction with quality fabrics and unique graphic techniques, WHIT3 racewear sets out to eviscerate former expectations of what you “can’t” do with one hundred dollars.

For MX17 we stripped away the frills, cut through the fat, hammered down and...focused. We focused on building more of what our riders need: improved performance, affordable quality, and unique, unrepressed, individualistic style. The results are more of what you need and less of what you don’t in our all new 3LACK and WHIT3 label products. Welcome to the next chapter of SHIFT.

Tried and true. With proven durable construction and overall inherent value, the classic Recon kit continues to dominate the freeride market and is unmatched in its infectious style and attitude.

/ MX17 COLLECTION

FALL 16 MX17

BLACK3BLA

CK

LABE

L CO

LLEC

TIO

N

BLACK 3LAC

K LABEL C

OLLEC

TION

SHIF

T

12

MX17 FALL 16

CHAD REED / 3LACK LABEL MAINLINE JERSEY AND PANT / 3LACK LABEL MAINLINE PRO GLOVE / FLO YELLOW

22

SHIFT

13

FALL 16 MX17

World class perform

ance meets world leading style. Designed to

increase mobility and reduce weight by com

bining superior materials

and innovative construction, 3LACK label sets the bar for lightweight, technical racewear with an uncom

promised fit and unbeatable price.

SHIF

T

14

MX17 FALL 16

3LACK LABELmainline JERSEYFLO YELLOWST18764 - 130-

WHIT3 LABELninety seven PANT FLO YELLOWST18765 - 130$159.95

—BLACK LABEL MAINLINE PANT

—BLACK LABEL MAINLINE JERSEY

—

600D polyester main body construction provides durability while minimizing overall weight

Form-fitting construction for a perfect fit on the bike

Stretch rear yoke and front gusset allow for unrestricted movement when riding

Double layer knee construction provides internal abrasion resistance

External leather knee-panels provide extreme heat and abrasion resistance

4-way stretch paneling provides an unrestricted fit around knee braces or guards

Vented knee and thigh panels for enhanced airflow and comfort

—

—

Engineered with articulated, multi-panel construction for a superior fit on the bike

Technical moisture wicking polyester main body

Full mesh paneling for maximum ventilation

Fade resistant sublimated graphics

Athletic precision-fit comfort collar design

—

S M L XL XXL

28 30 32 34 36 38

GEAR SETS 3LACK LABEL

SHIFT

15

FALL 16 MX17

3LACK LABELmainline JERSEYBLACK/ORANGEST18764 - 016-

3LACK LABELMAINLINE JERSEYBLUEST18764 - 002-

3LACK LABELmainline JERSEYNAVY/REDST18764 - 248-

3LACK LABELMAINLINE JERSEYGREYST18764 - 006-

3LACK LABELMAINLINE PANT BLACK/ORANGEST18765 - 016$159.95

3LACK LABELMAINLINE PANT GREYST18765 - 006$159.95

3LACK LABELMAINLINE PANT BLUEST18765 - 002$159.95

3LACK LABELMAINLINE PANT NAVY/REDST18765 - 248$159.95

S M L XL XXL

S M L XL XXL

S M L XL XXL

S M L XL XXL

28 30 32 34 36 38

28 30 32 34 36 38

28 30 32 34 36 38

28 30 32 34 36 38

GEAR SETS3LACK LABEL

SHIF

T

16

MX17 FALL 16

JEREMY “TWITCH” STENBERG / 3LACK LABEL MAINLINE JERSEY AND PANT / 3LACK LABEL AIR GLOVE / BLACK/ORANGE

SHIFT

17

FALL 16 MX17

TW

IT

CH

SHIF

T

18

MX17 FALL 16

3LACK LABELPRO MAINLINE GLOVE BLACK/ORANGEST18767 - 016-

3LACK LABELPRO MAINLINE GLOVE BLACK/WHITEST18767 - 018-

3LACK LABELPRO MAINLINE GLOVE FLO YELLOWST18767 - 130-

3LACK LABELPRO MAINLINE GLOVE NAVY/REDST18767 - 248-

—BLACK LABEL PRO MAINLINE GLOVE

—

Single layer Clarino® palm and thumb reinforcement

Lightweight, breathable and flexible top of hand materials

Pre-curved, articulated finger sidewallsSilicone fingertips for increased lever control

—

S M L XL XXL

GLOVES 3LACK LABEL

SHIFT

19

FALL 16 MX17

3LACK LABELAIR GLOVE BLACKST18768 - 001-

3LACK LABEL AIR GLOVE REDST18768 - 003-

3LACK LABELAIR GLOVE ORANGEST18768 - 009-

3LACK LABELAIR GLOVE FLO YELLOWST18768 - 130-

3LACK LABELAIR GLOVE BLUEST18768 - 002-

—BLACK LABEL AIR MAINLINE GLOVE

—

Single layer Clarino® palm

Silicone lever grip

Max airflow

Slip-on cuff design

—

S M L XL XXL

GLOVES3LACK LABEL

SHIF

T

20

MX17 FALL 16

WHITEWH

IT3

LABE

L CO

LLEC

TIO

N

SHIFT

21

FALL 16 MX17

WHITE WH

IT3 LABEL C

OLLEC

TION

SHIF

T

22

MX17 FALL 16

47

JEFF EMIG / WHIT3 LABEL NINETY SEVEN JERSEY AND PANT / WHIT3 LABEL PRO GLOVE / GREEN

SHIFT

23

FALL 16 MX17

This is where uncomprom

ised value is defined. Combining

simple construction with quality fabrics and unique graphic

techniques, WHIT3 racewear sets out to eviscerate form

er expectations of what you “can’t” do with one hundred dollars.

SHIF

T

24

MX17 FALL 16

—WHIT3 LABEL NINETY SEVEN PANT

—WHIT3 LABEL NINETY SEVEN JERSEY

—

600D main body material provides excellent durability

Articulated design in the hip and knees conform to the rider while in the ride position

Multiple stretch-zones ensure mobility and a contoured fit

Low profile cuff provides extra comfort while tucked into the boot

—

—

Technical Polyester fabric provides moisture wicking function as well as increased durability

V-Neck collar increases comfort and performance

Fade resistant sublimated graphics

Relaxed fit for added comfort

Drop tail keeps jersey tucked in

—

S M L XL XXL

28 30 32 34 36 38

WHIT3 LABELNINETY SEVEN PANT GREENST18785 - 004-

WHIT3 LABELNINETY SEVEN JERSEY GREENST18784 - 004-

GEAR SETS WHIT3 LABEL

SHIFT

25

FALL 16 MX17

S M L XL XXL

S M L XL XXL

28 30 32 34 36 38

28 30 32 34 36 38

28 30 32 34 36 38 40 42 44

WHIT3 LABELNINETY SEVEN PANT BLACKST18785 - 001-

WHIT3 LABELNINETY SEVEN PANT REDST18785 - 003-

WHIT3 LABELNINETY SEVEN PANT WHITEST18785 - 008-

WHIT3 LABELNINETY SEVEN JERSEY REDST18784 - 003-

WHIT3 LABELNINETY SEVEN JERSEY WHITE ST18784 - 008-

GEAR SETSWHIT3 LABEL

S M L XL XXL 3XL

WHIT3 LABELNINETY SEVEN JERSEY BLACK ST18784 - 001-

SHIF

T

26

MX17 FALL 16

CHAD REED / WHIT3 LABEL TARMAC JERSEY AND PANT / WHIT3 LABEL AIR GLOVE / WHITE

SHIFT

27

FALL 16 MX17

R E E D

22

SHIF

T

28

MX17 FALL 16

—WHIT3 LABEL TARMAC PANT

—WHIT3 LABEL TARMAC JERSEY

—

600D main body material provides excellent durability

Articulated design in the hip and knees conform to the rider while in the ride position

Multiple stretch-zones ensure mobility and a contoured fit

Low profile cuff provides extra comfort while tucked into the boot

—

—

Technical Polyester fabric provides moisture wicking function as well as increased durability

V-Neck collar increases comfort and performance

Fade resistant sublimated graphics

Relaxed fit for added comfort

Drop tail keeps jersey tucked in

—

WHIT3 LABELTARMAC JERSEY BLACKST17213 - 001-

WHIT3 LABEL TARMAC PANT BLACKST17113 - 001-

S M L XL XXL 3XL

28 30 32 34 36 38 40 42 44

GEAR SETS WHIT3 LABEL

SHIFT

29

FALL 16 MX17

S M L XL XXL

S M L XL XXL

S M L XL XXL

S M L XL XXL

S M L XL XXL

S M L XL XXL

28 30 32 34 36 38

28 30 32 34 36 38

28 30 32 34 36 38

28 30 32 34 36 38

28 30 32 34 36 38

28 30 32 34 36 38

WHIT3 LABELTARMAC JERSEY ORANGEST17213 - 009-

WHIT3 LABELTARMAC JERSEY FLO YELLOWST17213 - 130-

WHIT3 LABELTARMAC JERSEY BLACK/PINKST17213 - 285-

WHIT3 LABELTARMAC JERSEY BLUEST17213 - 002-

WHIT3 LABELTARMAC JERSEY REDST17213 - 003-

WHIT3 LABELTARMAC JERSEY WHITEST17213 - 008-

WHIT3 LABEL TARMAC PANT ORANGEST17113 - 009-

WHIT3 LABEL TARMAC PANT FLO YELLOWST17113 - 130-

WHIT3 LABEL TARMAC PANT REDST17113 - 003-

WHIT3 LABEL TARMAC PANT BLACK/PINKST17113 - 285-

WHIT3 LABEL TARMAC PANT WHITEST17113 - 008-

WHIT3 LABEL TARMAC PANT BLUEST17113 - 002-

GEAR SETSWHIT3 LABEL

SHIF

T

30

MX17 FALL 16

JEREMY “TWITCH” STENBERG / WHIT3 LABEL NINETY SEVEN JERSEY AND PANT / 3LACK LABEL AIR GLOVE / RED

SHIFT

31

FALL 16 MX17

TW

IT

CH

SHIF

T

32

MX17 FALL 16

WHITE LABELPRO GLOVE BLACKST18776 - 001-

WHITE LABELPRO GLOVE BLACK/WHITEST18776 - 018-

WHITE LABELPRO GLOVE FLO YELLOWST18776 - 130-

—WHIT3 LABEL PRO GLOVE

—

Single layer, lightly padded Clarino® palm and thumb reinforcement

Lightweight, breathable and flexible top of hand materials

Pre-curved finger sidewalls provide a superior grip

Silicone fingertips for increased lever control

—

S M L XL XXL

S M L XL XXLS M L XL XXL 3XL

GLOVES WHIT3 LABEL

SHIFT

33

FALL 16 MX17

WHIT3 LABELAIR GLOVEREDST19098 - 003-

WHIT3 LABELAIR GLOVEBLACKST19098 - 001-

WHIT3 LABELAIR GLOVEBLACK/WHITEST19098 - 018-

WHIT3 LABELAIR GLOVEFLO YELLOWST19098 - 130-

WHIT3 LABELAIR GLOVEBLACK/PINKST19098 - 285-

WHIT3 LABELAIR GLOVEWHITEST19098 - 008-

WHIT3 LABELAIR GLOVEORANGEST19098 - 009-

—WHIT3 LABEL AIR GLOVE

—

Single layer, padded Clarino® palm and thumb reinforcement

Lightweight, breathable and flexible top of hand materials

Pre-curved, articulated finger sidewalls

Silicone fingertips for increased lever control

—

S M L XL XXL

S M L XL XXL

S M L XL XXL S M L XL XXL

S M L XL XXL S M L XL XXL

S M L XL XXL 3XL 4XL

GLOVESWHIT3 LABEL

SHIF

T

34

MX17 FALL 16

S M L XL

S M L XL

S M L XL

S M L XL

S M L XL

22 24 26 28

22 24 26 28

22 24 26 28

22 24 26 28

22 24 26 28

WHIT3 LABELYOUTH TARMAC JERSEY BLACKST17219 - 001-

WHIT3 LABELYOUTH TARMAC JERSEY ORANGEST17219 - 009-

WHIT3 LABELYOUTH TARMAC JERSEY FLO YELLOWST17219 - 130-

WHIT3 LABELYOUTH TARMAC JERSEY BLACK/PINKST17219 - 285-

WHIT3 LABELYOUTH TARMAC JERSEY BLUEST17219 - 002-

WHIT3 LABELYOUTH TARMAC PANT ORANGEST17220 - 009-

WHIT3 LABELYOUTH TARMAC PANTFLO YELLOWST17220 - 130-

WHIT3 LABELYOUTH TARMAC PANTBLACK/PINKST17220 - 285-

WHIT3 LABELYOUTH TARMAC PANTBLUEST17220 - 002-

WHIT3 LABELYOUTH TARMAC PANTBLACKST17220 - 001-

WHIT3 LABELYOUTH AIR GLOVEBLACKST17229 - 001-

WHIT3 LABELYOUTH AIR GLOVEBLACK/WHITEST17229 - 018-

WHIT3 LABELYOUTH AIR GLOVEFLO YELLOWST17229 - 130-

YS/5 YM/6 YL/7

YS/5 YM/6 YL/7

YS/5 YM/6 YL/7

YOUTH WHIT3 LABEL

YOUTH

SHIFT

35

FALL 16 MX17

JOSH HANSEN / WHIT3 LABEL TARMAC JERSEY AND PANT / WHIT3 LABEL AIR GLOVE / FLO YELLOW

HA

NS

EN

SHIF

T

36

MX17 FALL 16

167

SHIFT

37

FALL 16 MX17

BA

KK

EN

ANDY BAKKEN / WHIT3 LABEL TARMAC JERSEY AND PANT / WHIT3 LABEL AIR GLOVE / WHIT3 LABEL TARMAC HELMET / BLUE

SHIF

T

38

MX17 FALL 16

WHIT3 LABELSOLID HELMETMATTE BLACKST16109 - 255$139.95

—WHIT3 LABEL SOLID HELMET

—

Injection molded polycarbonate shell 9 Intake and 4 exhaust vents

DRI-LEX comfort liner

ECE/ DOT 22-05 certification

—

XS S M L XL XXL

XS S M L XL XXL

WHIT3 LABELTARMAC HELMETREDST17232 - 003$139.95

—WHIT3 LABEL TARMAC HELMET

—

Injection molded polycarbonate shell 9 Intake and 4 exhaust vents

DRI-LEX comfort liner

ECE/ DOT 22-05 certification

—

HELMETS WHIT3 LABEL

SHIFT

39

FALL 16 MX17

WHIT3 LABELTARMAC HELMETBLACKST17232 - 001$139.95

WHIT3 LABELTARMAC HELMETBLUEST17232 - 002$139.95

WHIT3 LABELTARMAC HELMETBLACK/PINKST17232 - 285$139.95

WHIT3 LABELTARMAC HELMETWHITEST17232 - 008$139.95

WHIT3 LABELTARMAC HELMETFLO YELLOWST17232 - 130$139.95

WHIT3 LABELTARMAC HELMETORANGEST17232 - 009$139.95

XS S M L XL XXL XS S M L XL XXL

XS S M L XL XXL

XS S M L XL XXL XS S M L XL XXL

XS S M L XL XXL

HELMETSWHIT3 LABEL

SHIF

T

40

MX17 FALL 16

RECONREC

ON

CO

LLEC

TIO

N

SHIFT

41

FALL 16 MX17

RECON RECO

N C

OLLEC

TION

SHIF

T

42

MX17 FALL 16

SHIFT

43

FALL 16 MX17

Tried and true. With proven durable construction and overall inherent value, the classic Recon kit continues to dominate the freeride market and is unmatched in its infectious style and attitude.

SHIF

T

44

MX17 FALL 16

RECONCHECKERS JERSEYBLACKST17216 - 001-

—RECON CHECKERS JERSEY

—

Technical, moisture wicking polyester and mesh fabrics throughout

Four-panel construction

Technical collar design

Relaxed fit designed to be worn outside of pants

Relaxed fit with drop tail

—

S M L XL XXL

RECONRIDE PANTBLACKST17217 - 001-

—RECON RIDE PANT

—

600D main body material

Relaxed, over the boot pant designZip off lower legs convert pants into long-length shorts

Full grain leather inner knee panels

Large cargo pockets

Adjustable waist tabs

—

28 30 32 34 36 38 40 42

GEAR SETS RECON

ADULT BLACKST08082 - 001-ONE SIZE

YOUTH BLACKST08083 - 001-ONE SIZE

ADULT BLACKST08086 - 001-ONE SIZE

YOUTH BLACKST08087 - 001-ONE SIZE

—ENFORCER ELBOW GUARD

—ENFORCER KNEE/SHIN GUARD

—

High-impact plastic shell

Pre-curved design conforms to the body

Ventilated foam padded backing with abrasion resistant binding

Criss-cross cinch system for evenly distributed retention and reduced slippage

—

—

High-impact plastic shell

Two-piece pivoting design

Ventilated foam padded backing with abrasion resistant binding

Dual elastic adjustment straps with hook and loop closures

—

SHIFT

45

FALL 16 MX17

RECONRIDE PANTBLACKST17217 - 001-

RECONPHOENIX JERSEYWHITEST17788 - 008-

RECONPHOENIX JERSEYWHITEST17788 - 008-

RECONPHOENIX JERSEYFLO YELLOWST17788 - 130-

RECONRIDE PANTFLO YELLOWST17217 - 130-

—RECON PHOENIX JERSEY

—

Technical, moisture wicking polyester and mesh fabrics throughout

Four-panel construction

Technical collar design

Relaxed fit designed to be worn outside of pants

Relaxed fit with drop tail

—

S M L XL XXL

S M L XL XXL S M L XL XXL

28 30 32 34 36 38 40 42 28 30 32 34 36 38 40

GEAR SETSRECON

SHIF

T

46

MX17 FALL 16

T W I T C H

SHIFT

47

FALL 16 MX17

JEREMY “TWITCH” STENBERG / WHIT3 LABEL NINETY SEVEN JERSEY AND PANT / 3LACK LABEL PRO GLOVE / BLACK

SHIF

T

48

MX17 FALL 16

HA

NS

EN

SHIFT

49

FALL 16 MX17

100

JOSH HANSEN / WHIT3 LABEL NINETY SEVEN JERSEY AND PANT / WHIT3 LABEL PRO GLOVE / WHITE

SHIF

T

50

MX17 FALL 16

MX SUPPLY TEE BLACKST19110 - 001-

MX SUPPLY TEE OPTIC WHITEST19110 - 190-

MX SUPPLY TEE CARDINALST19110 - 465-

LE MANS TEE BLACKST19111 - 001-

PRISM TEECARDINALST19132 - 465-

PRISM TEECHARCOAL HEATHERST19132 - 123-

PRISM TEEOPTIC WHITEST19132 - 190-

LE MANS TEE OPTIC WHITEST19111 - 190-

BARBOLT TEEHEATHER GREYST19113 - 040-

BARBOLT TEEBLACKST19113 - 001-

S M L XL XXL S M L XL XXL S M L XL XXL

S M L XL XXL S M L XL XXLS M L XL XXL S M L XL XXL

S M L XL XXLS M L XL XXLS M L XL XXL

TEES APPAREL

SHIFT

51

FALL 16 MX17

TEESAPPAREL

INSIGNIA ZIP FLEECEBLACKST19107 - 001-

DRAFT ZIP FLEECEHEATHER GREYST19109 - 040-

DRAFT ZIP FLEECEBLACKST19109 - 001-

S M L XL XXL

S M L XL XXL

CHECKERED TRUCKERRED ST19104 - 003-ONE SIZE

CHECKERED TRUCKERBLACK ST19104 - 001-ONE SIZE

CHECKERED TRUCKERWHITE ST19104 - 008-ONE SIZE

FLYING TIRE 5-PANEL SNAPBACKBLACKST19106 - 001-ONE SIZE

FLYING TIRE 5-PANEL SNAPBACKHEATHER GRAPHITEST19106 - 185-ONE SIZE

CORPO TRUCKERWHITEST19105 - 008-ONE SIZE

CORPO TRUCKERBLACKST19105 - 001-ONE SIZE

SHIF

T

52

MX17 FALL 16

BA

KK

EN

ANDY BAKKEN / 3LACK LABEL MAINLINE JERSEY AND PANT / 3LACK LABEL PRO GLOVE / BLUE/ORANGE

SHIFT

53

FALL 16 MX17

E M I G

JEFF EMIG / WHIT3 LABEL TARMAC JERSEY AND PANT / WHITE LABEL AIR GLOVE / BLACK

—

PART NO. P20202-000

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