Shearing! Nasser S Alsarami Head of media. New Media/More Audience/ A NEW GAME! Nasser S Al-Sarami.

Shearing!

Nasser S AlsaramiHead of media

New Media/More Audience/

A NEW GAME!

Nasser S Al-SaramiNasser S Al-Sarami

TRENDS-on!

• Globalization

• Competition

• Merger• Communication - CONNECTIVITY

• New Technology- non stop-Development

• LEADING Media SERVICES

Now &Future audience!

• 40% of Arab Population are under 14 years old.

GCC With 36% of the GCC population below 15 Years. & 60% under 25

• Arab population has reached 280 million today . from 187 million in 1985, will jump to 410-460 million in 2020. Over the past 20 years, the population has grown by an annual average of 2.5

percent.

• Arab residents of the Middle East comprise 4.7 percent of the world population.

Young Arabs both in the West and in the Middle East are the growing number .. The are the Now & Future audience.

UNDP report

TVs Channel / Arab world

0

20

40

60

80

100

120

140

160

2000 2003 2007

GCC

NF

ME

Internet Penetration

Internet Users Annual Growth Rate in the Arab World: 60+ %

30,2

2007

• Mobile Subscriptions in Saudi Arabia: 13.4 million • In GCC : 23 million• In the Arab World : 70 million• Annual Growth in the Arab World: 40 %

Source: Madar Research Group/ by end 2005

Information resources –ME-

• Books %5-• Publications %20-• Radio +FM %15+• TV %35+• Massaging %5 -

• Internet %20+ &highest growth

New Media Trends,

Future audience Reaching more audience.

reader/viewers interactions/ interactive•integrate data: quality market research, circulation/marketing &others departments to analyze multiple business drivers.

• cutting production time, increase productivity in newsroom, and leverage content in new and profitable ways.

( the e-Deliver).

New media services : a digital approach to fulfill the Arab readers’ needs and especially , business interests ,a new digital newspaper, and E-stock &many more…!

Pick a Pizza with the news?!

Competition via mixed media to win pizzas within the news!

This must be matched with the other half of the code only found within the pizza box

The Full Code is then Texted in to find out what pizza they’ve won by matching the two halves

If correct they are sent one half of a secret code:

Topping

Readers are asked a simple question and asked to text their answers to XXXX

Correct! Your winning code is Topping

New ways to walk the stories Into people minds…!

The digital TV start with MMS features of New Media Development.

•

Thank youNasser S Alsarami