Shape of a Modern Technical Communication Organization, by Sanborn Hodgkins

© 2014 VMware Inc. All rights reserved.

Modern Technical Information OrganizationsSanborn HodgkinsManager, Information Experience

TechnicalInformation

Our Communities

Perception matters

Architect it

Take stock

Customer satisfaction

Know your customers

Do it yourself

• Database• SQL• Visualization

software

SkillsRequire

d

• Content volume• Info type

assessment• Writer/Editor output• Release readiness

Value

Plan for the future

Track the ratio

Distribution of Writing Services Staff

Tools

Tools

Developers 20%

IA 18%

Editing Editing Editing

Production Production

Tools

Developer

Video

IAIA

Test

Pre-XML XML/CMS 2015

Technical Communications Staffing Plans

Writers 84%

Services 9%

Mgmt 7%

Content Strategist

Customer Engagement

Web Developer