Shankaraiah N :Hod Ppt Shankaraiah Now Presenting

WEL COMEWEL COME

NARAYANA’S INNOVATION ATTRIBUTION LOTUS MODEL FOR

DIFFUSION OF TECHNOLOGY

By:By: Dr.B.K.NARAYANASWAMYDr.B.K.NARAYANASWAMY

Professor and HeadProfessor and Head

Department of Agricultural ExtensionDepartment of Agricultural Extension

UAS, GKVK, BangaloreUAS, GKVK, Bangalore

Presented By:Presented By:SHANKARAIAH, NSHANKARAIAH, N

PAK-9120PAK-9120

Jr. M.Sc. Agril.Extn.Jr. M.Sc. Agril.Extn.

INTRODUCTIONINTRODUCTION

• Attributes regarded as the effect of a stated cause

• Diffusion is the spread of new idea from a source to member of the social system through a communication network over a period of time.

• The inventions should have certain attributes as shown in Narayana’s Innovation attributes lotus model for diffusion of technologies by private extension professional

RELATIVE RELATIVE ADVANTAGEADVANTAGE

COMPATABILITYCOMPATABILITY

(1) Market feasibility(2) Market stability(3) Cost(4) Net profit(5) Profit consistency(6) Utility potential(7) Time saving

(1) Culture (2) Social (3) Physical (4) Psychological (5) Situational (6) Relational (7) Anticipated

NARAYANA’S INNOVATION ATTRIBUTIONNARAYANA’S INNOVATION ATTRIBUTION LOTUS MODEL FOR DIFFUSION OF TECHNOLOGYLOTUS MODEL FOR DIFFUSION OF TECHNOLOGY

PRACTIBILITYPRACTIBILITY

COMPLEXITYCOMPLEXITY

(1) Point of origin(2) Access to advise(3) Visibility (4) Trial ability (5) Mastery (6) Demonstrability (7) Communicability

(1) Failure probability(2) Discomfort saving(3) Resource complexity(4) Reversibility (5) Work efficiency(6) Cognitive complexity (7) Application complexity

NARAYANA’S INNOVATION ATTRIBUTIONNARAYANA’S INNOVATION ATTRIBUTION LOTUS MODEL FOR DIFFUSION OF TECHNOLOGYLOTUS MODEL FOR DIFFUSION OF TECHNOLOGY

RELATIVE ADVANTAGERELATIVE ADVANTAGE“Relative advantage is the degree to which an innovation is

superior to the idea it supercedes.”

The relative advantage of an innovation can be explained with seven items as follows

1. Market feasibility: It is defined as the extent of market demand for the product derived out of innovation and also the extent of scope for marketing the product.

2. Market stability: It is defined as the consistency of market price and demand of product derived of innovation

3. Cost: This is of two, initial cost and continuing cost. Initial cost represents the capital investment required for adoption of innovation. Further the case or input required for subsequent years use of innovation if termed as continuing cost.

Cont ….4. Net profit: Quantum of monetary benefit obtained by an

individual through adoption of innovation.

5. Profit consistency: This denotes the regular of net return obtained by an individual or group of individual over a period of

time by adoption of an innovation.

6. Utility potential: It is defined as the degree to which the multiple use potential of adoption of innovation.

7. Time saving: Indicate the best efficiency of an innovation in

terms of saving time in different aspects.

COMPATIBILITYCOMPATIBILITY “Compatibility is the degree to which an

innovation is consistent with past experience, existing values, and future plans of the adopters.”

Compatibility is divided into seven sub groups as follows

1. Cultural compatibility: it is defined as degree to which an innovation is consistent with the value and norms of the society.

2. Social compatibility: it denotes prestige gain or esteem by individual in the society through adoption of innovation.

3. Physical compatibility: is the degree to which an innovation is consistent and fit into the needs and interests of the adopters.

Cont ….

4. Psychological compatibility: Is innovation usefulness as perceived by the members of the social system.

5. Situational compatibility: Denotes the consistency and harmony of the innovation with previous practices followed by the adopters of innovation.

6. Relational compatibility: It Is degree to which an innovation can be adopted independently by the adopters just like other practices.

7. Anticipated compatibility: An innovation should be consisted with the future ideas of the adopter over a period of time.

PRACTICABILITYPRACTICABILITY

“Practicability is the degree to which an innovation can be easily communicated, tested, demonstrated and practiced in social system.”

1. Point of origin: Indicates the credibility of the source from where the innovation originated.

2. Access to advice: For implementation of innovation, its extent of availability original and detailed information for guidance and clearing doubts that arise while implementing it.

3. Visibility : Is the degree to which the results of an innovation are visible.

Cont …

4. Trial ability : Is the degree to which new idea can be tried on a small scale.

5. Mastery: Is the degree to which the practice of an innovation could be learned or mastered in a short period of time.

6. Demonstrability : It is the degree to which an innovation can be demonstrated to member of social system easily.

7. Communicability : It is the degree to which the information about the new idea can be diffused to member of the social system easily and speedily.

COMPLEXITYCOMPLEXITY

“Complexity is the degree to which an innovation is relatively difficult to understand and use.”

1. Failure practicability : It is the degree to which an innovation chances of failure and uncertainty of results after its adoption.

2. Discomfort saving : Represents avoidance of physical discomfort may be derived by adoption of an innovation.

3. Resource complexity : It Is the degree of difficult in getting the necessary inputs and other resources for the application of an innovation.

4. Reversibility: It Is the degree of ease with which the innovation can be replaced its failure for adoption.

Cont …

5. Work efficiency: It is the degree to which the adoption of new idea saves labour or increase the available labour efficiency.

6. Cognitive complexity : It is the degree to which an extent of relative difficult in understanding an innovation.

7. Application complexity: It Is the relative difficulty of an innovation use and application on the farm.

CONCLUSIONCONCLUSION

• There is need for recognition and assimilation of these technologies in such a manner that practical items of value will be produced and disseminating to farmers in an orderly, timely and economic manner.

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