SESSION #7 With New York Times Best-Selling Author Peggy McColl .

http://PeggyMcColl.com 1

New Model Best Seller Program

SESSION #7With New York Times Best-Selling

AuthorPeggy McColl

http://peggymccoll.com 2

Overview - This Class

Writing effective copy – because if your message isn’t delivered in the right way, your chances of success are greatly diminished! (This lesson both reviews and builds on what we covered in Phase 1, Class 3.)

Open Q & A

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Where is “Copy” Used

Opt-in Pages Front Page of Your Website Sales Pages eMail content Sign up Forms Order Forms

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The Purpose

To get people to take action Sign up Register Order Take the next step Tell another Tell many others Promote you Buy

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On Your Website

Where would you use copy?

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What Should You Have

An Opt inA BIOProductsServicesSpecial OffersFreebee/Giveaway/Gifts

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What SHOULDN’T You Have

Boring Material Too much detail on the front page Confusion All text and no images Anything that insults or is inappropriate

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Where can you start?

With one sales page! http://BestSellerMegaMinds.com

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Your Website = a House

You can “add on” as you grow Start with a “Design” Build a Foundation Construct with Quality

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Standalone: http://DirtEasy.com

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Optin Page: http://peggymccoll.com/goalsmadeeasy/

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An “Experts’” Generic Page

BIO OPTIN MEDIA

SERVICES PRODUCTS CONTACT

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VERY IMPORTANT!

THINK LIKE A CUSTOMER

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COPY FOR A LAUNCH

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What do you need?

A product/service/offering (priced it, set up in shopping cart, ready to sell)

An eMail to send to Affiliates to get them on board

An optin page (if you are having a freebee) OR A Sales Page An eMail for you and/or Your Affiliates to Send Auto Responders (if you are offering a

FREEBEE)

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Support Materials

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www.GoalAchieversClub.com

We’re Going to “Walk” Through a

Sales Page

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Heading

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The Problem

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Social Proof

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Solves what?

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What They’ll “Get”

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Plus this * Real VALUE *

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The “tools”

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Big BONUSES

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3 Payment Option

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Sense of Urgency

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Your Next Steps

Start with the outcome in mind What do you want to create/offer? What is your revenue model?

Create a web page / web site OR Revise your website / revise your web pages Study other “copy” pages and model them

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2 Important Things to Remember

#1. You get one chance to make a first impression

#2. It doesn’t matter how great a reach you have; and the total number of partners/affiliates sending out emails for you IF your “copy” isn’t effective. CREATE GREAT COPY that will convert prospects into buyers.

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QUESTIONS?