1 Best Seller Coaching Your Presenter Peggy McColl .

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Best Seller Coaching Best Seller Coaching

Your PresenterYour PresenterPeggy McColl Peggy McColl

http://www.yourownbestseller.com http://www.yourownbestseller.com

22http://www.yourownbestseller.com http://www.yourownbestseller.com

Together we will…Together we will…

Walk through the process of creating Walk through the process of creating a best sellera best seller

Get into the nitty gritty detailsGet into the nitty gritty details Talk about other promotional Talk about other promotional

methods for you and your book(s)methods for you and your book(s) Review the support materials Review the support materials

providedprovided

http://www.yourownbestseller.com http://www.yourownbestseller.com 33

LogisticsLogistics

You have FAQ’s for each classYou have FAQ’s for each class Questions DURING the classQuestions DURING the class [email protected]

PLEASE keep questions relevant to class PLEASE keep questions relevant to class materials only!materials only!

Questions BETWEEN classes send to: Questions BETWEEN classes send to: [email protected]


Your Program Coordinator and Your Program Coordinator and Support Person – Linda CrombieSupport Person – Linda Crombie


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Dates to RememberDates to Remember

Tele-class #2 – Monday, September 13thTele-class #2 – Monday, September 13th Tele-class #3 – Tuesday, September 21stTele-class #3 – Tuesday, September 21st Tele-class #4 –Tuesday, September 28thTele-class #4 –Tuesday, September 28th Tele-class #5 – Tuesday, October 5thTele-class #5 – Tuesday, October 5th In addition to the five "core" sessions, there will be two In addition to the five "core" sessions, there will be two

optional bonus tele-classes:optional bonus tele-classes: Bonus Tele-class #1 - Tuesday, October 12thBonus Tele-class #1 - Tuesday, October 12th Bonus Tele-class #2 - Tuesday, October 26thBonus Tele-class #2 - Tuesday, October 26th


How to get the How to get the mostmost out of this out of this

Stay open mindedStay open minded Engage curiosity, Engage curiosity, creativitycreativity, have fun and , have fun and

have faithhave faith Remember – this is all being recorded – you Remember – this is all being recorded – you

can listen to this over and over and over can listen to this over and over and over againagain

Let the creative ideas come to you Let the creative ideas come to you This is a smorgasbord of information (meaty This is a smorgasbord of information (meaty

part is the formula w. extra goodies)part is the formula w. extra goodies)

http://www.yourownbestseller.comhttp://www.yourownbestseller.com 77

THISTHIS Class! Class #1 Class! Class #1

Overall review of the Overall review of the process – process – “the 30,000 “the 30,000 foot view”foot view”

See samples from other See samples from other campaignscampaigns

Launch PlansLaunch Plans Optimizing AmazonOptimizing Amazon


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Why are we here?Why are we here?

OROR

Bestseller


What Constitutes a What Constitutes a Best Seller?Best Seller?

Top 100 on either site – BN.com OR Top 100 on either site – BN.com OR amazon.comamazon.com

Top 100 in a category on either site Top 100 in a category on either site BN.com or amazon.comBN.com or amazon.com





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Best SellersBest Sellers


#4 overall!

#6 Overall!

#2 Overall

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What’s possible?What’s possible?


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Our agreement/your agreementOur agreement/your agreement


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Henry FordHenry Ford

If you think you can do a thing or think you can't do a thing, you're right.


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What are Your What are Your Goals/Dreams?Goals/Dreams?

What are your dreams/goals for your book(s)?What are your dreams/goals for your book(s)? What does it mean to you to be a “best selling author”?What does it mean to you to be a “best selling author”? In what ways would you like to reach people all over the world with In what ways would you like to reach people all over the world with

your message; your expertise; your talent? (with your books, with your message; your expertise; your talent? (with your books, with teleseminars, with speaking engagements, articles, excerpts, teleseminars, with speaking engagements, articles, excerpts, newspaper articles, magazine insertions/stories, webinars, tweets, etc.)newspaper articles, magazine insertions/stories, webinars, tweets, etc.)

What else would you like to accomplish?What else would you like to accomplish?


New Author is BornNew Author is Born

Jerry Jenkins said:Jerry Jenkins said: ““5% of the authors job is writing the 5% of the authors job is writing the

book! 95% of their job is MARKETING!”book! 95% of their job is MARKETING!”


2020

How Peggy got into this business?How Peggy got into this business?


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Here’s what happenedHere’s what happened Orders started to come in to Orders started to come in to

destinies.comdestinies.com People were buying my book AND other People were buying my book AND other

stuff (26 countries)stuff (26 countries) Non-stop sales for 48 hours and Non-stop sales for 48 hours and

continued aftercontinued after Sales close to $30KSales close to $30K Sent out a media releaseSent out a media release Got booked on radio, TV and in Got booked on radio, TV and in

magazinesmagazines Foreign rights dealsForeign rights deals


After my first book launch…After my first book launch…

Launched an e-Launched an e-Course: THE 8 Course: THE 8 PROVEN SECRETS PROVEN SECRETS TO SMART TO SMART SUCCESSSUCCESS


7 Books – more than 80 7 Books – more than 80 countries, 30 Languagescountries, 30 Languages


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I began to help others..I began to help others..

The book ranked at 911,342 overall The book ranked at 911,342 overall on Amazon.com on Sept. 23rd on Amazon.com on Sept. 23rd (released 9 months earlier)(released 9 months earlier)

AndAnd

The very next day, less than 24 The very next day, less than 24 hours later: hours later: #1 Overall#1 Overall in the World in the World on Amazon.comon Amazon.com


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Robin Sharma’s 24 Hour Amazon Robin Sharma’s 24 Hour Amazon CampaignCampaign

On September 23On September 23rdrd ranked at 911,342ranked at 911,342

On September 24On September 24thth ranked at #1ranked at #1


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Judith Wright’s 24 Hour CampaignJudith Wright’s 24 Hour Campaign

Ranked at 1.3 Ranked at 1.3 Million on April Million on April 30th30th

The very next day The very next day #1 in Business#1 in Business

#2 in Health#2 in Health and #3 OVERALLand #3 OVERALL Media exposureMedia exposure


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Gary Renard’s 24 Hour CampaignGary Renard’s 24 Hour Campaign

Ranked in the Ranked in the thousandsthousands

up to #2 on up to #2 on Amazon.com on Amazon.com on the day of his the day of his campaigncampaign

Stayed there for an Stayed there for an entire weekentire week

10,900 copies sold10,900 copies sold


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David Riklan’s ebookDavid Riklan’s ebook

Zero cost for Zero cost for advertisingadvertising

Followed the same Followed the same formulaformula

An “e” bookAn “e” book 2 – 24 Hour 2 – 24 Hour

Campaigns – sold Campaigns – sold 6,8286,828

$184,256 in $184,256 in RevenueRevenue


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Wayne DyerWayne Dyer

Launched Feb. 28Launched Feb. 28thth, , 20062006

Buyers were Buyers were directed to amazon directed to amazon and bn.comand bn.com

Hit #1 on BOTH Hit #1 on BOTH lists and stayed lists and stayed there for daysthere for days

Put the book on the Put the book on the NY Times listNY Times list


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Neale Donald WalschNeale Donald Walsch

Same results as Same results as Wayne (#1 on Wayne (#1 on amazon and #1 on amazon and #1 on BN.com and NY BN.com and NY Times)Times)

The most The most successful launch successful launch of any of the CWG of any of the CWG books in the seriesbooks in the series


Elle NewmarkElle Newmark

Bones of the DeadBones of the Dead Self Published Self Published

FictionFiction Launched her book Launched her book

November 26November 26thth, , 20072007

Sold the rights for 7 Sold the rights for 7 figures two weeks figures two weeks after her launch!after her launch!


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May 1May 1stst, 2007 Your Destiny Switch, 2007 Your Destiny Switch


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Repeatable FormulaRepeatable Formula

On July 16On July 16thth 2007 - 2007 - Reached Best Seller Reached Best Seller on BOTH on BOTH Amazon.com AND Amazon.com AND BN.comBN.com


May 1May 1stst 2008 – Best Seller! 2008 – Best Seller!


#4 #6

Amazon? BN? Both?Amazon? BN? Both?

The formula to The formula to make your best make your best seller is EITHER seller is EITHER amazon.com OR amazon.com OR BN.com (not BN.com (not both)both)

Those who Those who choose both are choose both are doing it for 2 doing it for 2 reasons: #1. reasons: #1. attempting to attempting to get on NY Times get on NY Times list or #2 Want list or #2 Want to spread out to to spread out to resellersresellers


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What are the benefits? What are the benefits?

Sell books and/or productsSell books and/or products Get exposure all over the worldGet exposure all over the world Sell other products (books, audio, mentoring Sell other products (books, audio, mentoring

services, etc.)services, etc.) Build your databaseBuild your database Foreign Rights Deals; Speaking Engagements, Foreign Rights Deals; Speaking Engagements,

Radio, TV, Magazine, and so much moreRadio, TV, Magazine, and so much more Builds CredibilityBuilds Credibility Benefits everyone!Benefits everyone!


Where’s the Opportunity?Where’s the Opportunity?



Domains Currently RegisteredDomains Currently Registered

http://www.destinies.com http://www.destinies.com 3939


Critical Success FactorsCritical Success Factors Be Persistent & CommittedBe Persistent & Committed Follow up, Follow throughFollow up, Follow through Stay OrganizedStay Organized Be OpenBe Open Be CreativeBe Creative Be Fun, Playful, Enjoy the ProcessBe Fun, Playful, Enjoy the Process PERSONALIZEPERSONALIZE Follow the FormulaFollow the Formula


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Who else has done this?Who else has done this?


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More who have done this:More who have done this:



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What can go wrong?What can go wrong? Wrong copyWrong copy Not the right lists/partnersNot the right lists/partners Not enough partnersNot enough partners Wrong bonus/offer gift bundleWrong bonus/offer gift bundle Lack of organizationLack of organization Lack of enthusiasmLack of enthusiasm Lack of creativityLack of creativity Negative energyNegative energy Giving upGiving up No follow through/upNo follow through/up Other challenges (i.e. amazon)Other challenges (i.e. amazon)


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What Else Can You Do?What Else Can You Do? Do it again – and Do it again – and

again – and againagain – and again Sell other products, Sell other products,

build your databasebuild your database Create marketing Create marketing

campaigns for new campaigns for new products using this products using this same strategysame strategy

Give away bonuses Give away bonuses too!too!

Build an affiliate Build an affiliate networknetwork


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The 5 critical steps?The 5 critical steps? 1. Choose your campaign date1. Choose your campaign date

2. Create an irresistible offer 2. Create an irresistible offer (bonuses/prizes/giveaways)(bonuses/prizes/giveaways)

3. Have irresistible, compelling well-done 3. Have irresistible, compelling well-done sales copysales copy

4. Partner with others4. Partner with others

5. Organize everything & be ready to “go”5. Organize everything & be ready to “go”


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The Organizational StepsThe Organizational Steps

Choose a dateChoose a date Create a databaseCreate a database Search for partnersSearch for partners Begin to contact Begin to contact

partnerspartners Search for more Search for more

partnerspartners Follow up with Follow up with

partnerspartners

Gather bonus gifts Gather bonus gifts and/or prizesand/or prizes

Create copy – sales Create copy – sales letter, letter, announcement announcement email, short ademail, short ad

Send out all copy Send out all copy to all partnersto all partners

Remind everyoneRemind everyone Test everything!!!Test everything!!!


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Project Checklist – 6 Weeks PriorProject Checklist – 6 Weeks Prior 1. familiarize yourself with the entire 1. familiarize yourself with the entire

strategystrategy 2. make sure your book is printed2. make sure your book is printed 3. make sure your book is listed on 3. make sure your book is listed on

amazonamazon 4. be personally “ready”4. be personally “ready” 5. analyze market factors5. analyze market factors 6. create a list of the benefits of your book6. create a list of the benefits of your book 7. create your own launch plan 7. create your own launch plan

(GoalMAPS)(GoalMAPS)


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5 weeks prior5 weeks prior 1. review your goals for campaign1. review your goals for campaign 2. begin your list of potential partners2. begin your list of potential partners 3. do the research3. do the research 4. ask for reviews to be posted on 4. ask for reviews to be posted on

amazonamazon 5. get endorsements for your book5. get endorsements for your book 6. determine the method for purchase6. determine the method for purchase 7. create a telephone and email script7. create a telephone and email script 8. send out review copies8. send out review copies


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3 & 4 weeks prior3 & 4 weeks prior

1. finalize your bonus/prize gift offering1. finalize your bonus/prize gift offering 2. earnestly contact partners2. earnestly contact partners 3. create the copy (sales letter, email, 3. create the copy (sales letter, email,

announcement, etc.)announcement, etc.) 4. notify amazon or bn4. notify amazon or bn 5. create articles/excerpts/blogs/social 5. create articles/excerpts/blogs/social

media commentsmedia comments 6. expand your partner list6. expand your partner list


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2 weeks prior2 weeks prior

1. prepare your special offer page and 1. prepare your special offer page and download pagedownload page

2. follow up with ALL joint venture 2. follow up with ALL joint venture partnerspartners

3. look for and contact more partners3. look for and contact more partners 4. make sure all copy is completed4. make sure all copy is completed


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1 week prior1 week prior

1. follow up with everyone1. follow up with everyone 2. send them the necessary 2. send them the necessary

copycopy 3. check to make sure 3. check to make sure

everything is workingeverything is working 4. get your campaign 4. get your campaign

“approved”“approved” 5. ask for verification of 5. ask for verification of

emails rec’d from partnersemails rec’d from partners


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Your Best Seller Day!Your Best Seller Day!

1. follow up with everyone1. follow up with everyone 2. keep track of emails going out2. keep track of emails going out 3. be available for questions/calls3. be available for questions/calls 4. thank everyone (keep them 4. thank everyone (keep them

updated)updated) 5. record your results (screen 5. record your results (screen

capture)capture) 6. be prepared for what’s next6. be prepared for what’s next


Sequence of Events for a Sequence of Events for a CampaignCampaign

#1.Email goes out #1.Email goes out with link to take with link to take prospects to prospects to special offer pagespecial offer page

#3. Return to #3. Return to special offer special offer page and enter page and enter in infoin info

#2. Buyers #2. Buyers purchase from purchase from Amazon.com or Amazon.com or BN.comBN.com

#4. They are #4. They are then auto then auto directed to the directed to the “gifts” page“gifts” page


Starts with…Starts with…


Dear Friends,

If you could change just one thing about your life, what would it be? Would you want better relationships, improved health, more wealth, happiness, or success?

In his new book Jumping On Water: Awaken Your Joy ~ Empower Your Life, author Ted Karam teaches that there is ONLY ONE WAY to change anything - From The Inside Out! TODAY marks the Official LAUNCH of this incredible new book.

To celebrate, leading experts and teachers like Bob Proctor, T. Harv Eker, Mark Victor Hansen, Peggy McColl, Chris & Janet Attwood, Mike Robbins, and many more, myself included, have joined Ted to offer you an amazing bundle of over 70 gifts worth thousands of dollars. I highly recommend that you check out this amazing offer.You must act TODAY to receive all the incredible bonus gifts. Click http://www.jumpingonwater.com/bkpromo.html to begin changing your life for the better – today!

http://www.jumpingonwater.com/bkpromo.html


Bonus gifts Bonus gifts


Order InstructionsOrder Instructions


NEXT: Go to amazonNEXT: Go to amazon


Redeem the giftsRedeem the gifts


Suggestion: Watch other Suggestion: Watch other CampaignsCampaigns


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Links to other campaigns:Links to other campaigns:Ron Carson & Steve SanduskiRon Carson & Steve Sanduskihttp://www.avalancheparable.com/index.aspx

Scott MartineauScott Martineauhttp://www.thepowerofyoubook.com/info.html

Terri KhonsariTerri Khonsarihttp://raisingasuperstar.com/booklaunch/main.phphttp://raisingasuperstar.com/booklaunch/main.php


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More links and samples…More links and samples…

Dr. Wayne Dyer (Inspiration: Your Ultimate Calling)Dr. Wayne Dyer (Inspiration: Your Ultimate Calling)Sales Page:Sales Page:http://www.desktop-productions.com/log/dyer/http://www.desktop-productions.com/log/dyer/

waynedyerpromo1.htmlwaynedyerpromo1.html

David Riklan and Eric TaylorDavid Riklan and Eric Taylorhttp://www.masteringtheworld.com/http://www.masteringtheworld.com/


Standing OutStanding Out


Asked Cynthia Lett:

“What makes you or your book different!”

She said: Etiquette books are boring and this one isn’t! (Controversial)

She also said: It is funny too!

(Most people want to be entertained, rather than educated, this book is both entertaining and informative.)


http://www.youtube.com/watch?v=uXvM29Icov4

5 Things EVERY Day!5 Things EVERY Day!



GoalMAPS Goal Management Achievement Planning System

Components of a GoalMAPComponents of a GoalMAP

Select CategoriesSelect Categories Establish PrioritiesEstablish Priorities Set MetricsSet Metrics TimeframesTimeframes ResourcesResources PrioritizePrioritize ActivitiesActivities


www.ViralExplosions.com www.ViralExplosions.com


Book Launch PartyBook Launch Party


http://viralexplosions.com

Thomas Troward Thomas Troward “The Creative Process in the “The Creative Process in the

Individual”Individual”

““No writer or lecturer can convey an idea into the No writer or lecturer can convey an idea into the minds of his audience. He can only put it before minds of his audience. He can only put it before

them, and what they will make of it depends them, and what they will make of it depends entirely upon themselves – assimilation is a entirely upon themselves – assimilation is a process which no one can carry out for us.” process which no one can carry out for us.”

Assimilation = Absorption / Incorporation / Digestion / Integration / AdaptionAssimilation = Absorption / Incorporation / Digestion / Integration / Adaption


Something interesting…Something interesting… This eBook is for the use of anyone This eBook is for the use of anyone

anywhere at no cost and with almost anywhere at no cost and with almost no restrictions whatsoever. You may no restrictions whatsoever. You may copy it, give it away or re-use it under copy it, give it away or re-use it under the terms of the Project Gutenberg the terms of the Project Gutenberg License included with this eBook or License included with this eBook or online at www.gutenberg.netonline at www.gutenberg.net

http://www.gutenberg.org/files/10361/10361-h/http://www.gutenberg.org/files/10361/10361-h/10361-h.htm 10361-h.htm

http://www.yourownbestseller.com http://www.yourownbestseller.com •7373

Mastermind GroupMastermind Group Inevitably one evolvesInevitably one evolves NOT part of this programNOT part of this program Give you a Mastermind Guideline Give you a Mastermind Guideline One person needs to lead it and give me One person needs to lead it and give me

their email address so that I can announce their email address so that I can announce it.it.

The first person to send an email with the The first person to send an email with the SUBJECT: Mastermind please indicate that SUBJECT: Mastermind please indicate that you want to lead the group and I’ll give out you want to lead the group and I’ll give out YOUR email address!YOUR email address!


Rick Banks: Friendly DivorceRick Banks: Friendly Divorce


Support DocumentsSupport Documents

BSC Class 1 - Make the Most Out of Amazon (PDF version) BSC Class 1 - Make the Most Out of Amazon (PDF version)

BSC Class 1 - Tips for Amazon (PDF version)BSC Class 1 - Tips for Amazon (PDF version)

MP3 Audio File - A Dog with a Bone Audio recording with Peggy MP3 Audio File - A Dog with a Bone Audio recording with Peggy McColl and Elle Newmark "A Dog with a Bone." McColl and Elle Newmark "A Dog with a Bone."

BSC Goal MAPS (PDF version) GoalMAPS - a Goal Management BSC Goal MAPS (PDF version) GoalMAPS - a Goal Management Achieving Planning System to help you get and stay organized Achieving Planning System to help you get and stay organized with all of the activities as you are creating your best-seller with all of the activities as you are creating your best-seller campaign.campaign.

Mastermind Group Guidelines (PDF version)Mastermind Group Guidelines (PDF version)

BSC Check Off Sheet (PDF version)BSC Check Off Sheet (PDF version)

BSC Project Plan Checklist (PDF version) BSC Project Plan Checklist (PDF version)

BSC Project Plan Checklist -- Blank (PDF version) BSC Project Plan Checklist -- Blank (PDF version)


To DoTo Do

Review the materialsReview the materials Go through all of the support Go through all of the support

documentsdocuments Keep a smile on your face and your Keep a smile on your face and your

heartheart


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See you on Tele-Class #2!See you on Tele-Class #2!In six daysIn six days

MONDAY, September 13th MONDAY, September 13th7pm EST7pm EST

Peggy Peggy McCollMcColl


1 Best Seller Coaching Your Presenter Peggy McColl .

Documents

presenterpeggy mccoll

class materials

best sellerget

best sellershttp

best selling author

overall review

support materials providedhttp

newspaper articles