SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogg Blogging, Social Media Marketing & Linkbait ...the sort of people who have been doing “new” SEO, or whatever you want to call it, that’s social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz, those sorts of sites naturally attract visitors, attract repeat visitors, attract back links, attract lots of discussion, those sorts of sites are going to benefit as the world goes forward. - Matt Cutts in an Interview from Friday, March 2 nd w/ Gord Hotchkiss
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SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging Blogging, Social Media Marketing & Linkbait...the sort of people who have been doing.
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SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Blogging, Social Media Marketing & Linkbait
...the sort of people who have been doing “new” SEO, or whatever you want to call it, that’s social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz, those sorts of sites naturally attract visitors, attract repeat visitors, attract back links, attract lots of discussion, those sorts of sites are going to benefit as the world goes forward.
- Matt Cutts in an Interview from Friday, March 2nd w/ Gord Hotchkiss
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
An Introduction to Blogging
Technical Topics• Blog Software & Features• Optimizing the Blog
Fun Topics• Blog Content Strategies• Blog Promotion & Marketing
Blog Software & FeaturesHow to Choose the Blog that’s Right for You.
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Blog Software & Features
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Software vs. Custom-Built Blogs
Choose Blog Software
Easy Installation Handles Basic Functions Multiple Community Plugins to
Customize Choose Custom-Build
Allows for unique content serving methods
Easiest to customize specs & GUI Greatest flexibility for multiple uses
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Deliver on Expectations
Create & Fulfill Expectations on: Post Frequency & Timing The Subject Matter of Posts News Events that Will be Covered Other Blogs Users Should Read Boundaries for Comments Frequency of Off-Topic Posts Level of Discourse & Language
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Brand Your Blog
Titling Blogs – Memorable, Descriptive Use your brand in press, on other sites, in interviews,
presentations, networking, when you comment, etc. Don't shill, and be aware of who/what you promote
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Blog Promotion & Marketing
How to Bring Eyeballs to the Site
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Community Participation
Comment on Other Blogs Build Relationships with
Other Bloggers Participate in Memes, Polls,
Events, Promotions, etc. Make Your Blog Interactive -
Let Users Suggest Topics & Ask Questions
Some blog communties are highly structured, others, less so.
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Blogging Q+A
Topics
Blog Software & Features Optimizing the Blog Blog Content Strategies Blog Promotion & Marketing
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Social Media Marketing
Rule the SERPs Control your Brand Get Link Love
Show the Community You're a Participant
Build Traffic from Alternate Sources
Influence Traditional Media
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
How Social Communities View SEO
SEO = Perceived Spam
In fact, SEO helps these communities to grow and spread by creating content and contributing
An SEO must be mindful of the community and respect the establishment
This Gentleman Pretty Much Sums it Up
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Control Your Brand Before Others Do
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Build Link Popularity
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Rule the SERPs
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging
Creating Successful Profiles
Use your website's name or a single person's name from the website.
Create robust profiles – use a consistent photo and take the time to create content at each site
Comment at and build relationships with other site users – go for popular/well-linked-to pages on the site for your comments/interaction, as these will give you the most link weight
SES Munich 2007 | Linkbaiting, Social Search Marketing & Blogging