-
7/21/2019 SERVICE REPORT ON THE SERVICE MARKETING PRACTICES OF BANGLADESH ROAD TRANSPORT AUTHORITY [BRTA]
1/40
49;=
DTKE _GBQOTUB]R
1/59/49;=
UOTQBEOTOY@T]@G]FOUOTQBEONKTHO]BGLYTKE]BEOU@A
DKGLCKMOUFT@KM]TKGUY@T]K_]F@TB]RXDT]K^
-
7/21/2019 SERVICE REPORT ON THE SERVICE MARKETING PRACTICES OF BANGLADESH ROAD TRANSPORT AUTHORITY [BRTA]
2/40
; | Y k l o
DTKED_UBGOUUUEF@@C
DTKE_GBQOTUB]R
-
7/21/2019 SERVICE REPORT ON THE SERVICE MARKETING PRACTICES OF BANGLADESH ROAD TRANSPORT AUTHORITY [BRTA]
3/40
4 | Y k l o
KEHG@\COMLONOG]U
\o w`ucm cbho t` tfkgh tfo Kcnblfty a`r nkhbgl tfo propkrktb`g kgm e`npcotb`g `a tfbs
Uorvbeo Top`rt p`ssbdco.
Aurtforn`ro, B w`ucm cbho t` tfkgh `ur f`g`rom akeucty, MT. N@FKNNOM ]KTO[_O
KZBZ, a`r fbs bnnogso supp`rt kgm lubmkgeo a`r nkhbgl tfbs oxporbogeo ovog n`ro arubtauc
kgm w`rtf tfo fkrm w`rh.
Ckstcy, B w`ucm kcs` cbho kcc tfo lr`up nondors a`r tfobr e`gtbgu`us ogmokv`r, mombektb`g kgm
fkrm w`rh a`r nkhbgl tfo torn pkpor p`ssbdco bg tfo ogm.
-
7/21/2019 SERVICE REPORT ON THE SERVICE MARKETING PRACTICES OF BANGLADESH ROAD TRANSPORT AUTHORITY [BRTA]
4/40
5 | Y k l o
OVOE_]BQO U_NNOTR
]fbs rop`rt bs m`go ks k pkrt `a `ur stumy kgm focpom us t` ugmorstkgm tfo rokc cbao seogkrb` `a
sorvbeo nkrhotbgl. ]fbs rop`rt kcs` akebcbtktom tfo ugmorstkgmbgl `a tfo kekmonbe tfo`rbos
kss`ebktom wbtf tfo e`urso `a DDK.
]fbs rop`rt wks e`gmuetom a`r tfo s`co purp`so `a kttkbgbgl lroktor prketbekc hg`wcomlo `g
tfo e`urso NH]-=5; Uorvbeo Nkrhotbgl, kgm kt tfo skno tbno bt bs kg ossogtbkc pkrt a`r tfo
e`npcotb`g `a tfo e`urso. ]fbs pkpor e`gtkbg mktk bgput e`ccoetom ar`n 5= rosp`gmogts a`r
kr`ugm ;9 bssuos rolkrmbgl tfo sorvbeo nkrhotbgl prketbeos dy Dkglckmosf T`km ]rkgsp`rt
Kutf`rbty. Kgm `a kcc tfoso aket`rs soon t` fkvo tfo nkj`rbty `a bgacuogeo kgm sblgbabekgeo bg
torns `a sorvbeo nkrhotbgl bga`rnktb`g. ]fbs rop`rt e`gtkbgs tf`r`ulf kgkcysbs `a tfo LKYU
n`moc, e`gsunor dofkvb`r, oxpoetktb`gs, poreoptb`gs bg sorvbeo, sorvbeo rosokref, eust`nor
rocktb`gsfbp, sorvbeo roe`vory, sorvbeo movoc`pnogt kgm mosblg kgm bgtolrktom sorvbeo
nkrhotbgl e`nnugbektb`gs. ]foso vkrbkdcos up`g dobgl kgkcyzom aurtfor turg `ut t` do tfo
fkgmauc `a aket`rs `g tfo Uorvbeo Nkrhotbgl `a Dkglckmosf T`km ]rkgsp`rt Kutf`rbty.
-
7/21/2019 SERVICE REPORT ON THE SERVICE MARKETING PRACTICES OF BANGLADESH ROAD TRANSPORT AUTHORITY [BRTA]
5/40
= | Y k l o
]KDCO @A E@G]OG]
UC.G@. ]@YBE YKLO G@.
;. @TBLBG @A ]FO TOY@T]@DJOE]BQOUUE@YO
NO]F@M@C@LR
CBNB]K]B@GU
9
