service marketing edit

Our presentation topic is “new service “Our group member is:

Welcome to our presentation.

Name Id Batch

Md.Rashed parves M 21331113005 32nd

Md.Mubarok Husain M 21331111159 32nd

Md.Tarek Hasan M 21331111107 32nd

Md.Jahan Uddin khan M 2133111116 32nd

Md. Kazi manam ahemed

M 21311130229 29th

Md. Syed zahed M21231113003 29th

This presentation is an assigned job as a partial fulfillment of course requirement by Senior Lecturer honorable Course teacher Nighat Farjana, Faculty of Business Administration. It is the optimum aggregated outcome of 6 pupils’ about a presentation on “New Service Plan .”

Executive Summary

As a business expectative of future, we should have to gather experience beside our books. We should not concern our lesson only in classroom but to implement it in practical life. That will help us in our future life. A clear objective helps in preparation of well decorated report in which others take the right type of decision. So, identifying objectives is very much important. Our purpose of preparing the presentation is:

To identify a new service. To depict a marketing plan for the new service. To describe the promotion plan for the new service.

Objectives of this presentation

For marketing my new product in the market I need to know some information. For this I have to go throw some source of information. There is in two source of information one is primary data and another is secondary data. In a nutshell primary data are the information which is collected specially for the specific service which I am marketing. Secondary data is the existing data which I can collect from journals, libraries, newspapers, and online as well.

Source of information:

Vehicle service only for student. Pure ,vital ,natural food home delivery

system service . New generation need want demand

fulfillment service (any type product) . Rent for bachelor home /flat service (Dhaka

city only)

 our targeted is For profit and non profit servicesHere is some idea for new service, Which is help us create best one

Every Business Is Different. Where Do I Start? That's true. Each business has its own way of

doing things and moving products and services. You may go to the customer, while in another business, the customer comes to you. Some products are picked up others are delivered. One business is credit another is cash. So, where do you start.

Start with the things your business does well right now. Determine what needs improving and create programs to do it. Here are a few suggestions of possible problem areas and how to improve them.

Start to continue we should follow also __1. The gap model of service quality.2. Customer expectation of service3. Customer perceptions of service4. Listening to customers through Research5. building customer relationship 6. Service recovery 7. Service innovation and design8. Customer define service standards9. Physical evidence and the services cape 10. Employee roles in service delivery 11. Customer ‘s roles in service delivery 12. Managing demand and capacity 13. Integrated service marketing communication14. Pricing of services 15. The financial and economic impact of service

When we going to the service business at first we should do resource market, and customer_ need ,want and fulfillment their requirement

Marketing Research is an organized investigation of a problem in which there is an attempt to capture value from my target customers. To get right way to capture the target market , clearly defined objectives aim very important. Clearly defined objectives enlighten the way in which I should proceed.

Marketing Research and Analysis:

Everyday In dhaka city more then 70% student bothering by Vehicle. we provide service for this frustrated student. So our target customer is all kind of student (school, collage, university ) . In this service at first we determine seven service quality gaps,

Vehicle service (only for student)

Focus on the customer Understanding the customer requirements Aligning service design and standards Delivering and performing service Managing Service which we promises.

If we want to run our business :

Creating marketing strategy

The Planning Cycle of Success for New Service Integration

Then we will determine expectation of service

Here is decide which type of vehicle we can use in this city ?

Service innovation and design

 Bus - Dhaka is the national hub for bus companies in the country, with open-window buses circulating the main roads and city center. Luxury buses are also offered for long-distance routes. 

Why we provide bus service ?

We can follow also dhaka city road map which is consume time for student.

We provide a smart card for our customer because

We take also monthly payment for permanent customer .

And last one strategy is how can we fulfill a 50 seat bus . &

Place will be set by discuss our customer.

Strategy for our new service

Our starting business plan is in dhaka city , so we also select Geographical price

Pricing strategy

We also determine Customer perceptions & expectations

Mission: our vision is ,we will provide service in dhaka city with comfortable price .

Vision: we will reach our targeted customer with our planning time that we selected .

Goal: after set vision , we make goal & our goal is after 10 years , we want to see our service company will be expand hole Bangladesh.

Mission, vision and goal setting :

This service is an just thinking design & demo.

Our target & valuable customer is private university student .

We provide standard service. our aim is time maintained for student . And we also take care our customer.

Summery :

Thanks everybody