service management

Services Management and Accounting

Topic-Taking the case study of The

Leela Hotels, Identify it’s Pricing and Physical evidence mix.

Amish MehtaRoll no. 600072T.Y B.B.A

The leela Hotels The Leela Palaces, Hotels and Resorts is an Indian luxury

hospitality group founded in 1987 by Captain C. P. Krishnan Nair, who named it after his wife.

Currently The Leela - as it is commonly referred to, is a group of eight luxury palaces and hotels, located in Mumbai Goa Udaipur Bangalore Trivandrum Gurgaon New Delhi Chennai

Pricing Mix at The Leela Resort Goa During Normal Days Lagoon Terrace King

INR 14,000/night Conservatory Premiere King

INR 15,500/night Lagoon Suite

INR 23,000/night Club Suite

INR 45,000/night Club Pool Suite

INR 55,000/night Royal Villa

INR 80,000/night

During Festival Season Lagoon Terrace King

INR 45,250/night Conservatory Premiere King

INR 48,500/night Lagoon Suite

INR 67,250/night Lagoon Deluxe Suite

INR 75,250/night Club Suite

INR 99,250/night Club Pool Suite

INR 1,16,750/night Royal Villa

INR 2,56,750/night Exclusive of all taxes

Demand Based Pricing Group of Users Discrimination

Leela is a five star hotel Higher society people stay here Willingness and capacity to pay

Point of Use Discrimination Different prices are charged for different types of room and accordingly

facilities are also provided Club pool suite and Royal Villa have ocean view so are charged high.

Time of Use Discrimination During Christmas, Goa is the main attraction in India and the state is

flooded by domestic and international tourists, thus increasing the demand for rooms in hotels so they charge high price during peek/festive season.

Areal View of The Leela Resort Goa

Physical Evidence Mix of The Leela Palace Udaipur

Facility Design The elegant and contemporary interiors of the rooms and suites at The

Leela Palace Udaipur are embellished with traditional elements of Rajasthan design and artistry. With a lake facing pool, spa and an array of restaurants and superlative lounges, the palace provides a fairy tale setting for a royal Mewar experience

The Leela Palace Udaipur offers a spectacular view of the waters of the Lake Pichola, the City Palace and the Aravalli mountains, evoking the luxury of the land of the Mewars.

Equipment's High Definition LCD TV with a Blu-ray player, Bose iPod dock, Broadband

wireless high speed internet, Electronic safe, A corner with fine selection of spirits, soft beverages and snacks, Selection of fine teas, Nespresso machines in suites.

Round the clock butler service, In-room dining, Laundry and dry cleaning, Wake-up call service, Doctor on call.

Signage and Statement

View of The Leela Palace Udaipur

Thank You…!!!