SEO Metrics in 2014

SEO Performance Monitoring

AgendaSEO BasicsMetricsQuestions

What is SEO?

“SEO is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ listings on search engines.”Search Engine Land

4

Related SearchPopular search queries and

suggestionsImage SearchImages of products and brand

How does SEO work?

Keyword & Content

Technical Architecture Popularity

• Website settings

• Domain & URL usage

• Redirects

• Load Time

• Responsive Design

• Keyword consistency across copy and HTML

• High code to copy ratios

• HTML Tag usage

• Copy visibility

• Originality

• Link text on site and offsite

• Number of links, likes

• Links from different IPs

• Domain extension (.org, .edu, .gov)

What do Search Engines value?

2.1. 3.

There are many things that affect ranking

8Source: Search Metrics: http://www.searchmetrics.com/en/knowledge-base/ranking-factors/

User SignalsSocial SignalsBacklinksTechnical FactorsContent Factors

Content popularity is key

9Source: Search Metrics: http://www.searchmetrics.com/en/knowledge-base/ranking-factors/

Social Signals

Google has turned SEO upside down over the years.

10

11

12

Are we coming to the end of SEO?

13

14

Ultimately, good SEO is about providing a good user experience and compelling content.

15

Measurement

Tools you need access to• Google Webmaster Tools

• Social Media Accounts

• Website Analytics (Google Analytics)

• SEO Platform (Brightedge)

17

Social Signals

18

19

YouTube analytics

20

Brand Interest

21

22

Source: Google Trends

Organic Traffic

23

24

Organic Engagement

25

26

Organic Conversions

27

28

Page Load Time

29

Bad Load Time =

Anything Greater Than 3 Seconds

30

31Source: Aberdeen Group

32Source: http://developers.google.com/speed/pagespeed/insights/

Link Popularity

33

34

Click Through Rate

35

36

Keyword Rankings

37

38

Pages in the Google Index

39

40

Share of Voice

41

42

Questions?

Thank You

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