Rich Owings http://bit.ly/ seogoeslocal SEO goes Local
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Rich Owings
http://bit.ly/seogoeslocal
SEO goes Local
Search Engine Optimization
What is local search?When someone searches to find products
or services in their area
20-50%
Who benefits from local SEO?
Brick and mortarService area businessesHome-based businesses
Five componentsGoogle, etc.
CitationsOn-site
Reviews
Links
Five components
DefineTips
WordPress
Five components
Google, etc.
Google business listing
Google.com/business
Tips
Verify ownershipFill in your profile
Choose an appropriate categoryDon’t keyword stuff
One Google business listing per location
Hide your address
Tips
Tips
Google, etc.
Apple
https://mapsconnect.apple.com/
Apple
Bing
Bing
On your website
Name, address, phone number (NAP) in textLocal area code
City, State, business name and main service in title tag
On your website
Name, address, phone number (NAP) in text404
City, State, business name and main service in title tag
Location page with Google Map embed
Location pages
Location pages
Five components
Google, etc.Citations
Citations
Citations
Tips
Consistency of NAPClaim them
Use @yourdomain.com email addressFill them out thoroughly
Informal citationsLocal > Niche > National
On your websiteNAP in text on every page
Five components
Google, etc.CitationsReviews
TipsAsk for them!
TipsAsk for them!
Five is the magic numberTen is even better
TipsAsk for them!
Five is the magic numberTen is even betterNegative reviews
Yelp, Facebook and others
On your websiteMyWebsite.com/reviews
Google Places reviews plugin
On your website
Five components
Google, etc.CitationsReviews
Links
Links
TipsNonprofitsBloggers
Partners / suppliersAlumni profiles
Industry directoriesCOC / BBB
MeetUpDiscounts for seniors / veterans / students
Sponsor eventsSponsor youth athletics
On your websiteGreat content
Blog
On your website
Five components
Google, etc.CitationsReviews
LinksOn-site
Website
In addition to regular SEO (keywords, content, etc.)
City, State, business name and main service in title tag
NAP in text on every page
Website
Prominent contact infoClickable phone number
Hours of operationUseful info/FAQs
Directions
WebsiteMobile
Mobile optimizedMobile first
>50% of all organic search
WebsiteMobile
Blogging
Fresh contentExternal links
Latch onto stories in the newsGreat for feeding social
Hyperlocal content
Five componentsGoogle,
etc.
CitationsOn-site
Reviews
Links
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