Seminar 2a cevola (vinitaly)

• 1. DIGITAL MEDIA TECHNOLOGY & WINESERIESSOCIAL MEDIA MARKETING & WINE (Cevola)

2. #vinitaly2013 @vinitalytour@steviekim222 3. Alfonso Cevola, Corporate Director FineWine at Glazers & 2012 Wine Blog AwardsWinner Alder Yarrow, Founder of Vinography Leos Tian, Director of New Food Magazine Gong Dan, Senior Editor of Sh.QQ.com Marcello Albergoni, Sales Director TalentSolutions, LinkedIn Italy 4. c e n t u r yi ss t i l l i n p r o c e s s t h es o c i a l a sp e c t wi l l s t i l l r e l yh e a v i l yo nr e l a t i o n s h i p b u i l d i n g .Sl e i g h t o fh a n dt r i c k s w o n ts u f f i c et hi s t i me . 5. Pa t r o n a r e wa y o u t i n f r o n to f t h i s , u t i l i z i n g S OCI A L ME D I A t h r o u g h F a c e b o o k ,Yo u T u b e , T wi t t e r , Pi n t e r e s t , I n s t a g r a m a n dt h e B l o g g i n g C o mmu n i t y . 6. Dead TreeNewspapersare paying attention to this 7. I n f l u e n c e r s a r e m o s t a c t i v eo n b l o g s , a s 86 p e r c e n t s a y t h e yh a v e t h e m a n d 88 p e r c e n t o ft h o s e s a y t h e y b l o g f o rt h e ms e l v e s . B l o g g i n g i s t h ep r i ma r y p u b l i s h i n g t o o l , a n da b o u t a t h i r d o f i n f l u e n c e r ss a y t h e y h a v e b e e n b l o g g i n gf o r f i v e o r mo r e y e a r s . Mo s tb l o g g e r s (52%) o p e r a t e t w o t of i v e b l o g s , w h i l e 43 p e r c e n tr u n j u s t o n e . On l y 5 p e r c e n t o fb l o g g e r s o p e r a t e s i x o r mo r eb l o g s . --TechnoratiMedia 2013 Digital Influencer Report 8. N e a r l y t w o -t h i r d s o f i n f l u e n c e r ss a y t h e y ma k e mo n e y f r o m b l o g g i n g ,b u t m o r e t h a n 80 p e r c e n t s a y i t sl e s s t h a n $10,000 p e r y e a r . O n l y 11p e r c e n t o f b l o g g e r s r e p o r t ma k i n gm o r e t h a n $30,000 p e r y e a r . M o s tb l o g g e r s r e p o r t e d i n c o me w a s ar e s u l t o f a d v e r t i s i n g (61% b a n n e r , 51%t e x t ). A f f i l i a t e p r o g r a m s (41%), 9. consumers a r e t u r n i n g t o b l o g s w h e nl o o k i n g t o ma k e a p u r c h a s e . B l o g sw e r e f o u n d t o b e t h e t h i r d -m o s ti n f l u e n t i a l d i g i t a l r e s o u r c e (31%)w h e n ma k i n g o v e r a l l p u r c h a s e s ,o n l y b e h i n d r e t a i l s i t e s (56%) a n db r a n d s i t e s (34%). I n f a c t , b l o g sw e r e f o u n d t o b e t h e f i f t h -m o s tt r u s t wo r t h y s o u r c e o v e r a l l f o ri n f o r m a t i o n o n t h e i n t e r n e t .-Technorati Media 2013 Digital Influencer Report 10. Italy, wine and observations from my perspective 11. s ome o f t h o s e s t o r i e s a n dp ic t u r e s a n d t h e c r e a t i v ep ro c e s s . T h a t i s wh y I b l o g .Wh y I t a l y ? Wh y w i n e ? B e c a u s et he y a r e p a r t o f my D N A , myb ei n g , a n d b e c a u s e t h e Wi n eGo d d e m a n d s i t o f m e .-Alfonso CevolaOn the Wine Trail in Italy