Selling Brand YOU! Selling Brand YOU! 5 ACTION STEPS 5 ACTION STEPS for Assembling a for Assembling a Personal Marketing Plan and Personal Marketing Plan and Establishing Establishing YOU YOU as the as the BEST OF BEST OF BRAND BRAND Presented By: Presented By: Don Strankowski Don Strankowski Ascend Career and Life Strategies, Ascend Career and Life Strategies, LLC LLC
How to effectively develop your personal brand and a correlating marketing strategy.
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Selling Brand YOU!Selling Brand YOU!5 ACTION STEPS5 ACTION STEPS for Assembling a for Assembling a
Personal Marketing Plan and Establishing Personal Marketing Plan and Establishing YOUYOU as the as the BEST OF BRANDBEST OF BRAND
Presented By:Presented By:
Don StrankowskiDon StrankowskiAscend Career and Life Strategies, LLCAscend Career and Life Strategies, LLC
Before We Begin:Before We Begin:
• All cell phones OFF please
• Restrooms
• Session is interactive—please share stories, ask questions, etc.
• Study guide follows slides—has examples
Today’s Objective:Today’s Objective:
To give you To give you NEW toolsNEW tools and and NEW NEW strategiesstrategies for building and for building and establishing establishing YOUYOU as the as the
BEST OF BRANDBEST OF BRAND..
Good Morning!Good Morning!
• I believe!
• “One influential person…one good idea”
• My CHALLENGE to you:
Learn + Internalize + TEACH
What do these businesses all What do these businesses all have in common?have in common?
You are ALL Business Owners You are ALL Business Owners Too!Too!
President/CEO ?Product ?Brochure ?Sales Rep ?Buyer ?Sales Call ?Corp. Web Site ?
““You and I are going to You and I are going to have a business lunch…”have a business lunch…”
Action Step One:Action Step One: What is your What is your TOP Personal Brand?TOP Personal Brand?
Best of Brand vs. Also-RanBest of Brand vs. Also-Ran
Best of Brand
1- Lexus
2-
3- Rolex
4-
5-
6-
7- Viking Appliances
Also-Ran
1-
2- Bic
3-
4- Taster’s Choice
5- Kmart
6- Long John Silver’s
7-
Exercise 1Exercise 1 p.7p.7
1-1- What is your What is your TOP PERSONAL TOP PERSONAL BRANDBRAND??
2-2- What are your What are your TOP THREETOP THREE Key Key Competitive AdvantagesCompetitive Advantages??
3- 3- How can you How can you BESTBEST assist an assist an employer in reaching their goals?employer in reaching their goals?[Answer to the “lunch” question][Answer to the “lunch” question]
Action Step Two: Action Step Two: Image is Everything!Image is Everything!
3 Brand Image Types for any job seeker or professional:
1. Personal Brand Image: attire, grooming, language, attitude, mannerisms
2. Written Image: resume, cover letter, emails, any written communication
3. eBrand Image: online, web searches, blogs, social media, message boards
Action Step Three:Action Step Three: 3 Keys3 Keys for for Building and Marketing Your Building and Marketing Your
PERSONALPERSONAL BRAND!BRAND!
1. Get out there and Network it!
2. Embark on a Social Media Campaign
3. Become a Subject Matter Expert
1. Get out there and 1. Get out there and Network itNetwork it!! Keys to Keys to POWERPOWER Networking Networking
• More people find work through networking than any other method—period.
• List should be growing not shrinking
• Many opportunities to network
• Employ a multi-faceted networking campaign for best results
POWERPOWER Networking Networking Technique One:Technique One: Steps to Success for Contacting IndividualsSteps to Success for Contacting Individuals
1. Make a list of your Top 20 High-Powered Networking Contacts
2. Have an “organized” (but not canned) script:• What you are presently doing• What your aspirations are• Hit them with TAR! (Ask for their Tips,
Advice, and Recommendations)• Invite them to join your LinkedIn network• Ask: How can you help THEM?
3. Be proactive and just do it!
Exercise 2Exercise 2 p.7p.7
List Your List Your Top FiveTop Five high- high-powered networking powered networking
contactscontacts
POWERPOWER Networking Networking Technique Two:Technique Two: Steps to Success for Attending EventsSteps to Success for Attending Events
1. Attend 2 events per month
2. Dress for success
3. Bring something to write with and take notes
4. Personal Business Cards
5. Have a Plan—who do you want to speak with?6. Know your BRAND (HOW can you create VALUE?)
7. Always give more than you get! – “What can I do for you?”